--- title: "Rogz vs The Brooklyn: Which is more popular in New Zealand?" description: "Is Rogz or The Brooklyn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rogz-vs-the-brooklyn" publisher: "Brandwave" --- # Rogz vs The Brooklyn: Which is more popular in New Zealand? Is Rogz or The Brooklyn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rogz and The Brooklyn - **Competitive set**: Pet accessory brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Rogz Share of Search**: 4.4% - **The Brooklyn Share of Search**: 5.8% ## Is Rogz or The Brooklyn more popular in search? - In October 2026, The Brooklyn had more branded searches than Rogz among pet accessory brands in New Zealand. The Brooklyn had about 210 branded searches, while Rogz had 160. The Brooklyn made up 5.8% of all pet accessory brand searches we track, and Rogz accounted for 4.4%. - The Brooklyn was ahead of Rogz in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Rogz’s share of searches among pet accessory brands in New Zealand moved from 4.5% to 4.4%, and its estimated monthly branded searches moved from 150 to 160. - Across the 12 months ending October 2026, The Brooklyn’s share of searches among pet accessory brands in New Zealand moved from 9.6% to 5.8%, and its estimated monthly branded searches moved from 320 to 210. ## Top pet accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rogz was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Brooklyn was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rogz and The Brooklyn were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Puchi | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | EzyDog | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | 8 Paws | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | The Brooklyn | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Rogz | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kazoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet accessory brands - Asked ChatGPT "Which pet accessory brand should I buy in New Zealand?": 1. EzyDog - Asked ChatGPT "What are the best pet accessory brands in New Zealand?": 1. Puchi, 2. 8 Paws, 3. EzyDog, 4. Rogz - Asked ChatGPT "What's the best pet accessory brand in New Zealand for dogs and cats?": 1. Puchi, 2. 8 Paws - Searched Google, AI Overview "best pet accessories": 1. EzyDog - Searched Google, AI Overview "pet collars nz": 1. EzyDog, 2. The Brooklyn Not named in any answer: KONG, Petmate, Kazoo, Savic, Ferplast and Dogit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet accessory brands in October 2026? - In October 2026, The Brooklyn lost share of searches among pet accessory brands in New Zealand, from 7.9% to 5.8%. - In October 2026, Rogz lost share of searches among pet accessory brands in New Zealand, from 5.2% to 4.4%. ## How has branded search for Rogz and The Brooklyn changed in New Zealand over the last 12 months? | Month | Rogz estimated searches | Rogz Share of Search | Rogz rank | The Brooklyn estimated searches | The Brooklyn Share of Search | The Brooklyn rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 150 | 4.5% | 4 | 320 | 9.6% | 3 | | Dec 2025 | 180 | 5.3% | 4 | 210 | 6.2% | 3 | | Jan 2026 | 200 | 5.8% | 4 | 320 | 9.3% | 3 | | Feb 2026 | 200 | 6.4% | 5 | 210 | 6.7% | 4 | | Mar 2026 | 180 | 5.3% | 5 | 260 | 7.7% | 4 | | Apr 2026 | 180 | 5% | 5 | 320 | 8.9% | 3 | | May 2026 | 150 | 4.1% | 5 | 390 | 10.5% | 3 | | Jun 2026 | 160 | 4.7% | 5 | 390 | 11.4% | 3 | | Jul 2026 | 180 | 4.8% | 4 | 320 | 8.6% | 3 | | Aug 2026 | 170 | 4.5% | 5 | 260 | 6.9% | 4 | | Sep 2026 | 170 | 5.2% | 4 | 260 | 7.9% | 3 | | Oct 2026 | 160 | 4.4% | 4 | 210 | 5.8% | 3 | ## How are Rogz’s and The Brooklyn’s branded searches counted? Brandwave collects information about searches that people make online using Rogz’s and The Brooklyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rogz**: Measured on the search terms “authentic rogz gear”, “rogz”, “rogz ball”, “rogz control harness”, “rogz explore harness”, “rogz for dogs”, “rogz for dogz”, “rogz frisbee”, “rogz grinz ball”, “rogz harness”, “rogz leash” and “rogz lighthouse”, summed into one figure. - **The Brooklyn**: Measured on the search term “the brooklyn dog bed”. - [Rogz profile](/demand/nz/brands/rogz) - [The Brooklyn profile](/demand/nz/brands/the-brooklyn) - [All pet accessory brands in New Zealand](/demand/nz/categories/nz-pet-accessory-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rogz or The Brooklyn more popular in search? In October 2026, The Brooklyn had more branded searches than Rogz among pet accessory brands in New Zealand. The Brooklyn had about 210 branded searches, while Rogz had 160. The Brooklyn made up 5.8% of all pet accessory brand searches we track, and Rogz accounted for 4.4%. ## Cite this page Brandwave. "Rogz vs The Brooklyn: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/rogz-vs-the-brooklyn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rogz-vs-the-brooklyn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.