--- title: "Rogue Fitness vs Theraband: Which is searched more in New Zealand?" description: "Is Rogue Fitness or Theraband more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resistance band brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rogue-fitness-vs-theraband" publisher: "Brandwave" --- # Rogue Fitness vs Theraband: Which is searched more in New Zealand? Is Rogue Fitness or Theraband more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resistance band brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rogue Fitness and Theraband - **Competitive set**: Resistance band brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Rogue Fitness Share of Search**: 5.9% - **Theraband Share of Search**: 16.4% ## Is Rogue Fitness or Theraband more popular in search? - In September 2026, Theraband had more branded searches than Rogue Fitness among resistance band brands in New Zealand. Theraband had about 440 branded searches, while Rogue Fitness had 160. Theraband made up 16.4% of all resistance band brand searches we track, and Rogue Fitness accounted for 5.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Rogue Fitness took it in June 2026, Theraband took it in August 2026. - Across the 12 months ending September 2026, Rogue Fitness’ share of searches among resistance band brands in New Zealand moved from 6.4% to 5.9%, and its estimated monthly branded searches held steady at 160. - Across the 12 months ending September 2026, Theraband’s share of searches among resistance band brands in New Zealand moved from 13.3% to 16.4%, and its estimated monthly branded searches moved from 330 to 440. ## Top resistance band brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Theraband was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rogue Fitness was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Theraband was listed before Rogue Fitness in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PTP | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Theraband | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Anko | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rogue Fitness | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Bodylastics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about resistance band brands - Asked ChatGPT "Which resistance band brand should I buy in New Zealand?": 1. PTP, 2. Theraband, 3. Rogue Fitness, 4. Anko - Asked ChatGPT "What are the best resistance band brands in New Zealand?": 1. PTP, 2. Theraband, 3. Anko - Asked ChatGPT "What's the best resistance band brand in New Zealand for home workouts?": 1. PTP - Searched Google, AI Overview "resistance bands nz": 1. Anko - Searched Google, AI Overview "exercise bands nz": 1. Anko Not named in any answer: Bodylastics. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand resistance band brands in September 2026? - In September 2026, PTP overtook Theraband to rank 2nd among resistance band brands in New Zealand, with 17.8% of the searches. - In September 2026, Rogue Fitness lost share of searches among resistance band brands in New Zealand, from 7.2% to 5.9%. - Estimated monthly branded searches for Theraband in New Zealand rose 33.3% over 12 measured months, from 330 to 440 in September 2026. ## Month by month | Month | Rogue Fitness estimated searches | Rogue Fitness Share of Search | Rogue Fitness rank | Theraband estimated searches | Theraband Share of Search | Theraband rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 6.4% | 4 | 330 | 13.3% | 3 | | Nov 2025 | 130 | 4.7% | 4 | 330 | 12% | 3 | | Dec 2025 | 100 | 3.8% | 4 | 330 | 12.4% | 2 | | Jan 2026 | 130 | 4.8% | 4 | 330 | 12.3% | 2 | | Feb 2026 | 170 | 7.9% | 4 | 350 | 16.3% | 2 | | Mar 2026 | 260 | 8.9% | 4 | 650 | 22.3% | 2 | | Apr 2026 | 270 | 10.5% | 4 | 300 | 11.7% | 3 | | May 2026 | 420 | 12.7% | 3 | 600 | 18.1% | 2 | | Jun 2026 | 640 | 21.4% | 2 | 350 | 11.7% | 4 | | Jul 2026 | 540 | 19% | 2 | 370 | 13% | 3 | | Aug 2026 | 190 | 7.2% | 4 | 440 | 16.7% | 2 | | Sep 2026 | 160 | 5.9% | 4 | 440 | 16.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Rogue Fitness’ and Theraband’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rogue Fitness**: Measured on the search terms “rogue fitness”, “rogue fitness kettlebell”, “rogue fitness supplier” and “roguefitness”, summed into one figure. - **Theraband**: Measured on the search terms “theraband” and “theraband resistance bands”, summed into one figure. - [Rogue Fitness profile](/demand/nz/brands/rogue-fitness) - [Theraband profile](/demand/nz/brands/theraband) - [All resistance band brands in New Zealand](/demand/nz/categories/nz-resistance-band-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rogue Fitness or Theraband more popular in search? In September 2026, Theraband had more branded searches than Rogue Fitness among resistance band brands in New Zealand. Theraband had about 440 branded searches, while Rogue Fitness had 160. Theraband made up 16.4% of all resistance band brand searches we track, and Rogue Fitness accounted for 5.9%. ## Cite this page Brandwave. "Rogue Fitness vs Theraband: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/rogue-fitness-vs-theraband This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rogue-fitness-vs-theraband. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.