--- title: "Rodgers & Co vs Sidekick: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Rodgers & Co or Sidekick? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rodgers-co-vs-sidekick" publisher: "Brandwave" --- # Rodgers & Co vs Sidekick: Which is more popular by branded search in New Zealand? Which is more popular in search, Rodgers & Co or Sidekick? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rodgers & Co and Sidekick - **Competitive set**: Christchurch accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Rodgers & Co Share of Search**: 6.4% - **Sidekick Share of Search**: 10.3% ## Which is more popular in search, Rodgers & Co or Sidekick? - In August 2026, Sidekick had more branded searches than Rodgers & Co among christchurch accounting firms in New Zealand. Sidekick was estimated to have 340 branded searches compared to Rodgers & Co’s 210, and held a 10.3% Share of Search versus Rodgers & Co’s 6.4%. - Sidekick was ahead of Rodgers & Co in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Rodgers & Co’s estimated Share of Search among christchurch accounting firms in New Zealand moved from 5.3% to 6.4%, and its estimated monthly branded searches moved from 170 to 210. - Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among christchurch accounting firms in New Zealand moved from 15% to 10.3%, and its estimated monthly branded searches moved from 480 to 340. ## How did search popularity change for New Zealand christchurch accounting firms in August 2026? - In August 2026, Rodgers & Co gained estimated Share of Search among christchurch accounting firms in New Zealand, from 5.6% to 6.4%. - In August 2026, Sidekick lost estimated Share of Search among christchurch accounting firms in New Zealand, from 11.3% to 10.3%. ## Month by month | Month | Rodgers & Co estimated searches | Rodgers & Co Share of Search | Rodgers & Co rank | Sidekick estimated searches | Sidekick Share of Search | Sidekick rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 5.3% | 3 | 480 | 15% | 2 | | Nov 2025 | 170 | 5.8% | 3 | 480 | 16.4% | 2 | | Dec 2025 | 170 | 7.7% | 3 | 280 | 12.7% | 2 | | Jan 2026 | 170 | 5.7% | 3 | 340 | 11.4% | 2 | | Feb 2026 | 170 | 5.5% | 3 | 360 | 11.7% | 2 | | Mar 2026 | 210 | 5.6% | 3 | 420 | 11.1% | 2 | | Apr 2026 | 170 | 4.8% | 3 | 440 | 12.5% | 2 | | May 2026 | 210 | 6.2% | 3 | 400 | 11.8% | 2 | | Jun 2026 | 170 | 4.4% | 3 | 420 | 10.9% | 2 | | Jul 2026 | 170 | 5.6% | 3 | 340 | 11.3% | 2 | | Aug 2026 | 210 | 6.4% | 3 | 340 | 10.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Rodgers & Co’s and Sidekick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rodgers & Co**: Measured on the search terms “rodgers & co” and “rodgers and co”, summed into one figure. - **Sidekick**: Measured on the search terms “sidekick accountants”, “sidekick accounting”, “sidekick ca”, “sidekick new zealand”, “sidekick queenstown”, “sidekick timaru” and “sidekickca”, summed into one figure. - [Rodgers & Co profile](/demand/nz/brands/rodgers-co) - [Sidekick profile](/demand/nz/brands/sidekick) - [All christchurch accounting firms in New Zealand](/demand/nz/categories/nz-christchurch-accounting-firms): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Rodgers & Co or Sidekick? In August 2026, Sidekick had more branded searches than Rodgers & Co among christchurch accounting firms in New Zealand. Sidekick was estimated to have 340 branded searches compared to Rodgers & Co’s 210, and held a 10.3% Share of Search versus Rodgers & Co’s 6.4%. ## Cite this page Brandwave. "Rodgers & Co vs Sidekick: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rodgers-co-vs-sidekick This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rodgers-co-vs-sidekick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.