---
title: "Rodd & Gunn vs Tarocash: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Rodd & Gunn or Tarocash? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/rodd-and-gunn-vs-tarocash"
publisher: "Brandwave"
---

# Rodd & Gunn vs Tarocash: Which is more popular by branded search in New Zealand?

Which is more popular in search, Rodd & Gunn or Tarocash? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rodd & Gunn and Tarocash
- **Competitive set**: Menswear retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Rodd & Gunn Share of Search**: 11%
- **Tarocash Share of Search**: 3.2%

## Which is more popular in search, Rodd & Gunn or Tarocash?

- In August 2026, Rodd & Gunn had more branded searches than Tarocash among menswear retailers in New Zealand. Rodd & Gunn was estimated to have 22.9K branded searches compared to Tarocash’s 6.6K, and held an 11% Share of Search versus Tarocash’s 3.2%.
- Rodd & Gunn was ahead of Tarocash in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rodd & Gunn’s estimated Share of Search among menswear retailers in New Zealand moved from 10.8% to 11%, and its estimated monthly branded searches moved from 18.6K to 22.9K.
- Across the 11 months ending August 2026, Tarocash’s estimated Share of Search among menswear retailers in New Zealand moved from 3.8% to 3.2%, and its estimated monthly branded searches held steady at 6.6K.

## How did search popularity change for New Zealand menswear retailers in August 2026?

- In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%.
- In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%.

## Month by month

| Month | Rodd & Gunn estimated searches | Rodd & Gunn Share of Search | Rodd & Gunn rank | Tarocash estimated searches | Tarocash Share of Search | Tarocash rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.6K | 10.8% | 5 | 6.6K | 3.8% | 6 |
| Nov 2025 | 34K | 11.7% | 4 | 8.1K | 2.8% | 6 |
| Dec 2025 | 33.8K | 12.8% | 3 | 6.6K | 2.5% | 6 |
| Jan 2026 | 18.6K | 10.9% | 4 | 5.4K | 3.2% | 6 |
| Feb 2026 | 18.5K | 12.1% | 3 | 4.4K | 2.9% | 6 |
| Mar 2026 | 18.6K | 9.8% | 5 | 5.4K | 2.8% | 6 |
| Apr 2026 | 22.8K | 11.3% | 3 | 5.4K | 2.7% | 6 |
| May 2026 | 22.9K | 10.8% | 5 | 6.6K | 3.1% | 6 |
| Jun 2026 | 22.8K | 11.4% | 5 | 6.6K | 3.3% | 6 |
| Jul 2026 | 22.8K | 12.6% | 3 | 5.4K | 3% | 6 |
| Aug 2026 | 22.9K | 11% | 4 | 6.6K | 3.2% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rodd & Gunn’s and Tarocash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rodd & Gunn**: Measured on the search terms “rodd & gunn”, “rodd and gunn”, “rodd gunn”, “roddandgunn” and “roddgunn”, summed into one figure.
- **Tarocash**: Measured on the search term “tarocash”.

- [Rodd & Gunn profile](/demand/nz/brands/rodd-and-gunn)
- [Tarocash profile](/demand/nz/brands/tarocash)
- [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rodd & Gunn or Tarocash?

In August 2026, Rodd & Gunn had more branded searches than Tarocash among menswear retailers in New Zealand. Rodd & Gunn was estimated to have 22.9K branded searches compared to Tarocash’s 6.6K, and held an 11% Share of Search versus Tarocash’s 3.2%.

## Cite this page

Brandwave. "Rodd & Gunn vs Tarocash: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rodd-and-gunn-vs-tarocash

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rodd-and-gunn-vs-tarocash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.