--- title: "Rochelle Crossman Family Law vs Wilkinson Rodgers: Which is more popular in New Zealand?" description: "Is Rochelle Crossman Family Law or Wilkinson Rodgers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rochelle-crossman-vs-wilkinson-rodgers" publisher: "Brandwave" --- # Rochelle Crossman Family Law vs Wilkinson Rodgers: Which is more popular in New Zealand? Is Rochelle Crossman Family Law or Wilkinson Rodgers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rochelle Crossman Family Law and Wilkinson Rodgers - **Competitive set**: Dunedin law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Rochelle Crossman Family Law Share of Search**: 3.3% - **Wilkinson Rodgers Share of Search**: 13.1% ## Is Rochelle Crossman Family Law or Wilkinson Rodgers more popular in search? - In October 2026, Wilkinson Rodgers had more branded searches than Rochelle Crossman Family Law among Dunedin law firms in New Zealand. Wilkinson Rodgers had about 280 branded searches, while Rochelle Crossman Family Law had 70. Wilkinson Rodgers made up 13.1% of all Dunedin law firm searches we track, and Rochelle Crossman Family Law accounted for 3.3%. - Wilkinson Rodgers was ahead of Rochelle Crossman Family Law in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Rochelle Crossman Family Law’s share of searches among Dunedin law firms in New Zealand moved from 1.7% to 3.3%, and its estimated monthly branded searches moved from 40 to 70. - Across the 12 months ending October 2026, Wilkinson Rodgers’ share of searches among Dunedin law firms in New Zealand moved from 11.6% to 13.1%, and its estimated monthly branded searches held steady at 280. ## Top Dunedin law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Rochelle Crossman Family Law appeared in all three answers. Wilkinson Rodgers was mentioned in one out of three: in one of the three ChatGPT answers. Rochelle Crossman Family Law was listed before Wilkinson Rodgers in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Downie Stewart Lawyers | 1st | 3 of 3 | 3 of 3 | | Whitcombe Law | 2nd | 3 of 3 | 3 of 3 | | McMillan & Co | 3rd | 3 of 3 | 3 of 3 | | Anderson Lloyd | 4th | 1 of 3 | 1 of 3 | | Rochelle Crossman Family Law | 5th | 3 of 3 | 3 of 3 | | Wilkinson Rodgers | 6th | 1 of 3 | 1 of 3 | | O’Neill Devereux | Not ranked | 0 of 3 | 0 of 3 | | Webb Farry | Not ranked | 0 of 3 | 0 of 3 | | Klinkert Law | Not ranked | 0 of 3 | 0 of 3 | | Lucas & Lucas | Not ranked | 0 of 3 | 0 of 3 | | Craig Paddon Lawyer | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Dunedin law firms - Asked ChatGPT "Which law firm should I hire in Dunedin, New Zealand?": 1. Whitcombe Law, 2. Downie Stewart Lawyers, 3. Rochelle Crossman Family Law, 4. McMillan & Co - Asked ChatGPT "What are the best law firms in Dunedin, New Zealand?": 1. Anderson Lloyd, 2. Downie Stewart Lawyers, 3. Whitcombe Law, 4. McMillan & Co, 5. Rochelle Crossman Family Law - Asked ChatGPT "What's the best law firm in Dunedin, New Zealand for legal advice?": 1. Downie Stewart Lawyers, 2. Wilkinson Rodgers, 3. McMillan & Co, 4. Whitcombe Law, 5. Rochelle Crossman Family Law Not named in any answer: O’Neill Devereux, Webb Farry, Klinkert Law, Lucas & Lucas and Craig Paddon Lawyer. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin law firms in October 2026? - In October 2026, Rochelle Crossman Family Law gained share of searches among Dunedin law firms in New Zealand, from 2.1% to 3.3%. - In October 2026, Wilkinson Rodgers lost share of searches among Dunedin law firms in New Zealand, from 13.8% to 13.1%. ## How has branded search for Rochelle Crossman Family Law and Wilkinson Rodgers changed in New Zealand over the last 12 months? | Month | Rochelle Crossman Family Law estimated searches | Rochelle Crossman Family Law Share of Search | Rochelle Crossman Family Law rank | Wilkinson Rodgers estimated searches | Wilkinson Rodgers Share of Search | Wilkinson Rodgers rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 1.7% | 10 | 280 | 11.6% | 5 | | Dec 2025 | 40 | 2.1% | 10 | 230 | 12% | 5 | | Jan 2026 | 50 | 2.6% | 8 | 280 | 14.7% | 3 | | Feb 2026 | 40 | 2% | 10 | 230 | 11.3% | 5 | | Mar 2026 | 70 | 2.3% | 8 | 330 | 10.6% | 5 | | Apr 2026 | 50 | 2.2% | 10 | 330 | 14.8% | 3 | | May 2026 | 70 | 2.7% | 8 | 340 | 13% | 4 | | Jun 2026 | 30 | 1.2% | 10 | 340 | 13.2% | 4 | | Jul 2026 | 50 | 1.8% | 9 | 340 | 12.4% | 4 | | Aug 2026 | 50 | 2% | 9 | 400 | 15.7% | 3 | | Sep 2026 | 50 | 2.1% | 9 | 330 | 13.8% | 3 | | Oct 2026 | 70 | 3.3% | 9 | 280 | 13.1% | 3 | ## How are Rochelle Crossman Family Law’s and Wilkinson Rodgers’ branded searches counted? Brandwave collects information about searches that people make online using Rochelle Crossman Family Law’s and Wilkinson Rodgers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rochelle Crossman Family Law**: Measured on the search term “rochelle crossman”. - **Wilkinson Rodgers**: Measured on the search terms “wilkinson rodgers”, “wilkinson rodgers dunedin” and “wilkinson rodgers law”, summed into one figure. - [Rochelle Crossman Family Law profile](/demand/nz/brands/rochelle-crossman) - [Wilkinson Rodgers profile](/demand/nz/brands/wilkinson-rodgers) - [All Dunedin law firms in New Zealand](/demand/nz/locations/dunedin/law-firms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rochelle Crossman Family Law or Wilkinson Rodgers more popular in search? In October 2026, Wilkinson Rodgers had more branded searches than Rochelle Crossman Family Law among Dunedin law firms in New Zealand. Wilkinson Rodgers had about 280 branded searches, while Rochelle Crossman Family Law had 70. Wilkinson Rodgers made up 13.1% of all Dunedin law firm searches we track, and Rochelle Crossman Family Law accounted for 3.3%. ## Cite this page Brandwave. "Rochelle Crossman Family Law vs Wilkinson Rodgers: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/rochelle-crossman-vs-wilkinson-rodgers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rochelle-crossman-vs-wilkinson-rodgers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.