--- title: "Roblox vs Steam: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Roblox or Steam? Compare estimated monthly branded-search demand and Share of Search inside the Online game platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/roblox-vs-steam" publisher: "Brandwave" --- # Roblox vs Steam: Which is more popular by branded search in New Zealand? Which is more popular in search, Roblox or Steam? Compare estimated monthly branded-search demand and Share of Search inside the Online game platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Roblox and Steam - **Competitive set**: Online game platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Roblox Share of Search**: 53.3% - **Steam Share of Search**: 2% ## Which is more popular in search, Roblox or Steam? - In August 2026, Roblox had more branded searches than Steam among online game platforms in New Zealand. Roblox was estimated to have 230K branded searches compared to Steam’s 8.8K, and held a 53.3% Share of Search versus Steam’s 2%. - Roblox was ahead of Steam in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Roblox’s estimated Share of Search among online game platforms in New Zealand moved from 63.2% to 53.3%, and its estimated monthly branded searches moved from 329K to 230K. - Across the 11 months ending August 2026, Steam’s estimated Share of Search among online game platforms in New Zealand moved from 1.2% to 2%, and its estimated monthly branded searches moved from 6.4K to 8.8K. ## How did search popularity change for New Zealand online game platforms in August 2026? - In August 2026, Steam lost estimated Share of Search among online game platforms in New Zealand, from 4.8% to 2%. - In August 2026, Roblox lost estimated Share of Search among online game platforms in New Zealand, from 53.9% to 53.3%. ## Month by month | Month | Roblox estimated searches | Roblox Share of Search | Roblox rank | Steam estimated searches | Steam Share of Search | Steam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 329K | 63.2% | 1 | 6.4K | 1.2% | 6 | | Nov 2025 | 270K | 58.4% | 1 | 7.1K | 1.5% | 5 | | Dec 2025 | 271K | 53.8% | 1 | 10K | 2% | 5 | | Jan 2026 | 271K | 64.4% | 1 | 8.2K | 1.9% | 5 | | Feb 2026 | 269K | 61.8% | 1 | 7.5K | 1.7% | 5 | | Mar 2026 | 270K | 54.9% | 1 | 8.1K | 1.7% | 5 | | Apr 2026 | 272K | 61.8% | 1 | 8.1K | 1.8% | 5 | | May 2026 | 228K | 51.2% | 1 | 8.7K | 1.9% | 5 | | Jun 2026 | 233K | 49.1% | 1 | 16K | 3.4% | 4 | | Jul 2026 | 232K | 53.9% | 1 | 20.8K | 4.8% | 4 | | Aug 2026 | 230K | 53.3% | 1 | 8.8K | 2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Roblox’s and Steam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Roblox**: Measured on the search terms “best roblox games”, “free roblox”, “now gg roblox”, “r34 roblox”, “roblox”, “roblox app”, “roblox co”, “roblox com”, “roblox download”, “roblox g”, “roblox home”, “roblox near me”, “roblox noob”, “roblox nz”, “roblox online”, “roblox player”, “roblox robux”, “roblox scary games”, “roblox studio”, “roblox studio download” and “roblox web”, summed into one figure. - **Steam**: Measured on the search terms “best free games on steam”, “best mac games on steam”, “best steam games”, “cheap steam games”, “download steam for windows”, “free games on steam”, “most played games on steam”, “steam download”, “steam download mac”, “steam download pc”, “steam games”, “steam games for mac”, “steam games on sale”, “steam horror games”, “steam indie games”, “steam multiplayer games”, “steam online games”, “steam pc games”, “steam store”, “steam vr games” and “top steam games”, summed into one figure. - [Roblox profile](/demand/nz/brands/roblox) - [Steam profile](/demand/nz/brands/steam) - [All online game platforms in New Zealand](/demand/nz/categories/nz-online-game-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Roblox or Steam? In August 2026, Roblox had more branded searches than Steam among online game platforms in New Zealand. Roblox was estimated to have 230K branded searches compared to Steam’s 8.8K, and held a 53.3% Share of Search versus Steam’s 2%. ## Cite this page Brandwave. "Roblox vs Steam: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/roblox-vs-steam This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/roblox-vs-steam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.