--- title: "Robert Walters vs Trade Assist: Which is searched more in New Zealand?" description: "Is Robert Walters or Trade Assist more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/robert-walters-vs-trade-assist" publisher: "Brandwave" --- # Robert Walters vs Trade Assist: Which is searched more in New Zealand? Is Robert Walters or Trade Assist more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Robert Walters and Trade Assist - **Competitive set**: Christchurch recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Robert Walters Share of Search**: 4.5% - **Trade Assist Share of Search**: 15.4% ## Is Robert Walters or Trade Assist more popular in search? - In September 2026, Trade Assist had more branded searches than Robert Walters among Christchurch recruitment agencies in New Zealand. Trade Assist had about 480 branded searches, while Robert Walters had 140. Trade Assist made up 15.4% of all Christchurch recruitment agency searches we track, and Robert Walters accounted for 4.5%. - Trade Assist was ahead of Robert Walters in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Robert Walters’ share of searches among Christchurch recruitment agencies in New Zealand moved from 5.9% to 4.5%, and its estimated monthly branded searches moved from 170 to 140. - Across the 12 months ending September 2026, Trade Assist’s share of searches among Christchurch recruitment agencies in New Zealand moved from 20.6% to 15.4%, and its estimated monthly branded searches moved from 590 to 480. ## Top Christchurch recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Trade Assist appeared in all three answers. Robert Walters was mentioned in two out of three: in two of the three ChatGPT answers. Trade Assist was listed before Robert Walters in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ryan Recruitment | 1st | 3 of 3 | 3 of 3 | | Trade Assist | 2nd | 3 of 3 | 3 of 3 | | Enterprise Recruitment | 3rd | 3 of 3 | 3 of 3 | | Talent Hive | 4th | 2 of 3 | 2 of 3 | | Robert Walters | 5th | 2 of 3 | 2 of 3 | | Madison Recruitment | 6th | 1 of 3 | 1 of 3 | | Hays | 7th | 1 of 3 | 1 of 3 | | Graham Consulting | Not ranked | 0 of 3 | 0 of 3 | | NZ Recruit | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Christchurch, New Zealand?": 1. Ryan Recruitment, 2. Enterprise Recruitment, 3. Talent Hive, 4. Trade Assist, 5. Robert Walters - Asked ChatGPT "What are the best recruitment agencies in Christchurch, New Zealand?": 1. Ryan Recruitment, 2. Trade Assist, 3. Talent Hive, 4. Madison Recruitment, 5. Robert Walters, 6. Enterprise Recruitment, 7. Hays - Asked ChatGPT "What's the best recruitment agency in Christchurch, New Zealand for new staff?": 1. Ryan Recruitment, 2. Trade Assist, 3. Enterprise Recruitment Not named in any answer: Graham Consulting and NZ Recruit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch recruitment agencies in September 2026? - In September 2026, Trade Assist overtook Enterprise Recruitment to rank 3rd among Christchurch recruitment agencies in New Zealand, with 15.4% of the searches. - In September 2026, Robert Walters gained share of searches among Christchurch recruitment agencies in New Zealand, from 3.3% to 4.5%. ## Month by month | Month | Robert Walters estimated searches | Robert Walters Share of Search | Robert Walters rank | Trade Assist estimated searches | Trade Assist Share of Search | Trade Assist rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 5.9% | 8 | 590 | 20.6% | 2 | | Nov 2025 | 110 | 3.9% | 8 | 590 | 21% | 2 | | Dec 2025 | 50 | 2.7% | 8 | 320 | 17.4% | 2 | | Jan 2026 | 140 | 5.2% | 8 | 480 | 17.9% | 2 | | Feb 2026 | 140 | 5% | 8 | 390 | 14% | 3 | | Mar 2026 | 140 | 4.6% | 8 | 480 | 15.6% | 3 | | Apr 2026 | 140 | 5% | 8 | 390 | 13.9% | 3 | | May 2026 | 140 | 4.9% | 8 | 390 | 13.8% | 3 | | Jun 2026 | 110 | 3.3% | 8 | 480 | 14.4% | 3 | | Jul 2026 | 170 | 5.7% | 7 | 390 | 13.1% | 2 | | Aug 2026 | 110 | 3.3% | 8 | 390 | 11.7% | 4 | | Sep 2026 | 140 | 4.5% | 8 | 480 | 15.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Robert Walters’ and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Robert Walters**: Measured on the search term “Robert Walters”. - **Trade Assist**: Measured on the search term “Trade Assist”. - [Robert Walters profile](/demand/nz/brands/robert-walters) - [Trade Assist profile](/demand/nz/brands/trade-assist) - [All Christchurch recruitment agencies in New Zealand](/demand/nz/locations/christchurch/recruitment-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Robert Walters or Trade Assist more popular in search? In September 2026, Trade Assist had more branded searches than Robert Walters among Christchurch recruitment agencies in New Zealand. Trade Assist had about 480 branded searches, while Robert Walters had 140. Trade Assist made up 15.4% of all Christchurch recruitment agency searches we track, and Robert Walters accounted for 4.5%. ## Cite this page Brandwave. "Robert Walters vs Trade Assist: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/robert-walters-vs-trade-assist This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/robert-walters-vs-trade-assist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.