--- title: "Robert Walters vs Talent Army: Which is searched more in New Zealand?" description: "Is Robert Walters or Talent Army more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Technology recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/robert-walters-vs-talent-army" publisher: "Brandwave" --- # Robert Walters vs Talent Army: Which is searched more in New Zealand? Is Robert Walters or Talent Army more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Technology recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Robert Walters and Talent Army - **Competitive set**: Technology recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Robert Walters Share of Search**: 20.3% - **Talent Army Share of Search**: 6.2% ## Is Robert Walters or Talent Army more popular in search? - In September 2026, Robert Walters had more branded searches than Talent Army among technology recruitment agencies in New Zealand. Robert Walters had about 1,300 branded searches, while Talent Army had 400. Robert Walters made up 20.3% of all technology recruitment agency searches we track, and Talent Army accounted for 6.2%. - Robert Walters was ahead of Talent Army in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Robert Walters’ share of searches among technology recruitment agencies in New Zealand moved from 23.7% to 20.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Talent Army’s share of searches among technology recruitment agencies in New Zealand moved from 5.9% to 6.2%, and its estimated monthly branded searches held steady at 400. ## Top technology recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Robert Walters was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Talent Army did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Potentia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Absolute IT | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Recruit IT | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Robert Walters | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Robert Half | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Techspace Consulting | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Younity | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Find Recruitment | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Talent Army | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Campfire Digital Recruitment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Digital Garage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunstone Talent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about technology recruitment agencies - Asked ChatGPT "Which technology recruitment agency should I hire in New Zealand?": 1. Potentia, 2. Absolute IT, 3. Techspace Consulting, 4. Younity, 5. Robert Half - Asked ChatGPT "What are the best technology recruitment agencies in New Zealand?": 1. Potentia, 2. Absolute IT, 3. Recruit IT, 4. Robert Walters, 5. Robert Half, 6. Younity, 7. Find Recruitment - Asked ChatGPT "What's the best technology recruitment agency in New Zealand for a tech role?": 1. Potentia, 2. Absolute IT, 3. Recruit IT, 4. Techspace Consulting, 5. Find Recruitment - Searched Google, AI Overview "technology recruitment agencies": 1. Potentia, 2. Robert Walters, 3. Robert Half, 4. Find Recruitment - Searched Google, AI Overview "software recruitment agency": 1. Potentia, 2. Recruit IT, 3. Robert Walters, 4. Younity Not named in any answer: Talent Army, Campfire Digital Recruitment, Digital Garage and Sunstone Talent. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand technology recruitment agencies in September 2026? - In September 2026, Robert Walters overtook Potentia to become the leader among technology recruitment agencies in New Zealand, with 20.3% of the searches. - In September 2026, Talent Army rose from 8th to 6th among technology recruitment agencies in New Zealand. ## Month by month | Month | Robert Walters estimated searches | Robert Walters Share of Search | Robert Walters rank | Talent Army estimated searches | Talent Army Share of Search | Talent Army rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 23.7% | 1 | 400 | 5.9% | 6 | | Nov 2025 | 1.3K | 20% | 1 | 600 | 9.2% | 5 | | Dec 2025 | 1K | 23.9% | 1 | 270 | 6.4% | 6 | | Jan 2026 | 1.3K | 22.5% | 1 | 330 | 5.7% | 7 | | Feb 2026 | 1.6K | 23.2% | 1 | 620 | 9% | 4 | | Mar 2026 | 1.6K | 20.1% | 2 | 610 | 7.7% | 6 | | Apr 2026 | 1.6K | 23.2% | 1 | 490 | 7.1% | 6 | | May 2026 | 1.6K | 23.5% | 1 | 400 | 5.9% | 7 | | Jun 2026 | 1.6K | 22% | 1 | 500 | 6.9% | 7 | | Jul 2026 | 1.6K | 24.3% | 1 | 400 | 6.1% | 7 | | Aug 2026 | 1.3K | 18.7% | 2 | 400 | 5.7% | 8 | | Sep 2026 | 1.3K | 20.3% | 1 | 400 | 6.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Robert Walters’ and Talent Army’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Robert Walters**: Measured on the search term “Robert Walters”. - **Talent Army**: Measured on the search terms “Talent Army” and “talent army jobs”, summed into one figure. - [Robert Walters profile](/demand/nz/brands/robert-walters) - [Talent Army profile](/demand/nz/brands/talent-army) - [All technology recruitment agencies in New Zealand](/demand/nz/categories/technology-recruitment-agencies): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Robert Walters or Talent Army more popular in search? In September 2026, Robert Walters had more branded searches than Talent Army among technology recruitment agencies in New Zealand. Robert Walters had about 1,300 branded searches, while Talent Army had 400. Robert Walters made up 20.3% of all technology recruitment agency searches we track, and Talent Army accounted for 6.2%. ## Cite this page Brandwave. "Robert Walters vs Talent Army: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/robert-walters-vs-talent-army This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/robert-walters-vs-talent-army. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.