---
title: "RNZ vs Stuff: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, RNZ or Stuff? Compare estimated monthly branded-search demand and Share of Search inside the news publishers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/rnz-vs-stuff"
publisher: "Brandwave"
---

# RNZ vs Stuff: Which is more popular by branded search in New Zealand?

Which is more popular in search, RNZ or Stuff? Compare estimated monthly branded-search demand and Share of Search inside the news publishers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: RNZ and Stuff
- **Competitive set**: news publishers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **RNZ Share of Search**: 8.2%
- **Stuff Share of Search**: 51.6%

## Which is more popular in search, RNZ or Stuff?

- In August 2026, Stuff had more branded searches than RNZ among news publishers in New Zealand. Stuff was estimated to have 4.2M branded searches compared to RNZ’s 674K, and held a 51.6% Share of Search versus RNZ’s 8.2%.
- Stuff was ahead of RNZ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RNZ’s estimated Share of Search among news publishers in New Zealand moved from 8.5% to 8.2%, and its estimated monthly branded searches moved from 673K to 674K.
- Across the 11 months ending August 2026, Stuff’s estimated Share of Search among news publishers in New Zealand moved from 50% to 51.6%, and its estimated monthly branded searches moved from 3.9M to 4.2M.

## How did search popularity change for New Zealand news publishers in August 2026?

- In August 2026, Stuff lost estimated Share of Search among news publishers in New Zealand, from 52.8% to 51.6%.

## Month by month

| Month | RNZ estimated searches | RNZ Share of Search | RNZ rank | Stuff estimated searches | Stuff Share of Search | Stuff rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 8.5% | 3 | 3.9M | 50% | 1 |
| Nov 2025 | 589K | 8.1% | 3 | 3.5M | 48.6% | 1 |
| Dec 2025 | 589K | 8.1% | 3 | 3.5M | 48.7% | 1 |
| Jan 2026 | 720K | 8.7% | 3 | 4.2M | 51.3% | 1 |
| Feb 2026 | 590K | 8.6% | 3 | 3.5M | 51.1% | 1 |
| Mar 2026 | 720K | 8.6% | 3 | 4.3M | 51.5% | 1 |
| Apr 2026 | 721K | 8.7% | 3 | 4.3M | 51.7% | 1 |
| May 2026 | 657K | 8.9% | 3 | 3.9M | 53.3% | 1 |
| Jun 2026 | 590K | 7.9% | 3 | 4.1M | 54.8% | 1 |
| Jul 2026 | 656K | 8.2% | 3 | 4.2M | 52.8% | 1 |
| Aug 2026 | 674K | 8.2% | 3 | 4.2M | 51.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using RNZ’s and Stuff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **RNZ**: Measured on the search terms “news rnz”, “radio new zealand”, “RNZ”, “rnz co nz”, “rnz latest news”, “rnz new zealand”, “rnz news”, “rnz news nz”, “rnz news today”, “rnz podcast” and “www rnz co nz”, summed into one figure.
- **Stuff**: Measured on the search terms “news stuff”, “nz stuff”, “Stuff”, “stuff breaking news”, “stuff co nz”, “stuff latest news”, “stuff latest nz news”, “stuff nelson”, “stuff new zealand”, “stuff news”, “stuff news nz”, “stuff nz”, “stuff nz news”, “stuff quiz”, “stuff quizzes”, “stuff sport”, “stuff taranaki”, “stuff.co.nz” and “www stuff co nz”, summed into one figure.

- [RNZ profile](/demand/nz/brands/rnz)
- [Stuff profile](/demand/nz/brands/stuff)
- [All news publishers in New Zealand](/demand/nz/categories/nz-news-publishers): The set both shares are measured inside, 11 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, RNZ or Stuff?

In August 2026, Stuff had more branded searches than RNZ among news publishers in New Zealand. Stuff was estimated to have 4.2M branded searches compared to RNZ’s 674K, and held a 51.6% Share of Search versus RNZ’s 8.2%.

## Cite this page

Brandwave. "RNZ vs Stuff: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rnz-vs-stuff

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rnz-vs-stuff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.