--- title: "RNZ National vs ZM: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, RNZ National or ZM? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rnz-national-vs-zm" publisher: "Brandwave" --- # RNZ National vs ZM: Which is more popular by branded search in New Zealand? Which is more popular in search, RNZ National or ZM? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: RNZ National and ZM - **Competitive set**: radio stations - **Market**: New Zealand - **Month measured**: Aug 2026 - **RNZ National Share of Search**: 20.2% - **ZM Share of Search**: 4.6% ## Which is more popular in search, RNZ National or ZM? - In August 2026, RNZ National had more branded searches than ZM among radio stations in New Zealand. RNZ National was estimated to have 45.9K branded searches compared to ZM’s 10.4K, and held a 20.2% Share of Search versus ZM’s 4.6%. - RNZ National was ahead of ZM in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, RNZ National’s estimated Share of Search among radio stations in New Zealand moved from 22.9% to 20.2%, and its estimated monthly branded searches moved from 54.3K to 45.9K. - Across the 11 months ending August 2026, ZM’s estimated Share of Search among radio stations in New Zealand moved from 3.5% to 4.6%, and its estimated monthly branded searches moved from 8.3K to 10.4K. ## How did search popularity change for New Zealand radio stations in August 2026? - In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%. - In August 2026, ZM rose from 9th to 8th among radio stations in New Zealand. ## Month by month | Month | RNZ National estimated searches | RNZ National Share of Search | RNZ National rank | ZM estimated searches | ZM Share of Search | ZM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 54.3K | 22.9% | 2 | 8.3K | 3.5% | 9 | | Nov 2025 | 50.8K | 24% | 2 | 7.6K | 3.6% | 9 | | Dec 2025 | 43.2K | 22.6% | 2 | 6.7K | 3.5% | 9 | | Jan 2026 | 45.4K | 24.4% | 2 | 8.2K | 4.4% | 9 | | Feb 2026 | 43.7K | 23.1% | 2 | 9K | 4.8% | 9 | | Mar 2026 | 54.8K | 24.5% | 2 | 8.9K | 4% | 9 | | Apr 2026 | 53.7K | 25.7% | 2 | 8.3K | 4% | 8 | | May 2026 | 45.9K | 23.3% | 2 | 9K | 4.6% | 9 | | Jun 2026 | 45.3K | 23.7% | 2 | 7.9K | 4.1% | 9 | | Jul 2026 | 45.1K | 24.1% | 2 | 7.7K | 4.1% | 9 | | Aug 2026 | 45.9K | 20.2% | 2 | 10.4K | 4.6% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using RNZ National’s and ZM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **RNZ National**: Measured on the search terms “checkpoint rnz”, “morning report rnz”, “nine to noon rnz”, “rnz afternoons”, “rnz checkpoint”, “rnz listen live”, “rnz live”, “rnz live stream”, “rnz morning report”, “RNZ National”, “rnz national live”, “rnz national on demand”, “rnz national radio”, “rnz national radio live”, “rnz national schedule”, “rnz nights”, “rnz nine to noon”, “rnz panel”, “rnz radio”, “rnz saturday morning”, “rnz sunday morning”, “rnz the panel”, “saturday morning rnz” and “sunday morning rnz”, summed into one figure. - **ZM**: Measured on the search terms “iheartradio zm”, “live zm”, “online zm”, “radio zm”, “ZM”, “zm auckland”, “zm dunedin”, “zm listen live”, “zm live”, “zm online”, “zm online nz”, “zm radio”, “zm secret sound” and “zm wellington”, summed into one figure. - [RNZ National profile](/demand/nz/brands/rnz-national) - [ZM profile](/demand/nz/brands/zm) - [All radio stations in New Zealand](/demand/nz/categories/nz-radio-stations): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, RNZ National or ZM? In August 2026, RNZ National had more branded searches than ZM among radio stations in New Zealand. RNZ National was estimated to have 45.9K branded searches compared to ZM’s 10.4K, and held a 20.2% Share of Search versus ZM’s 4.6%. ## Cite this page Brandwave. "RNZ National vs ZM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rnz-national-vs-zm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rnz-national-vs-zm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.