--- title: "RJ's vs The Natural Confectionery Co.: Which is more popular in New Zealand?" description: "Is RJ's or The Natural Confectionery Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rjs-licorice-vs-the-natural-confectionery-co" publisher: "Brandwave" --- # RJ's vs The Natural Confectionery Co.: Which is more popular in New Zealand? Is RJ's or The Natural Confectionery Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: RJ's and The Natural Confectionery Co. - **Competitive set**: Lolly brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **RJ's Share of Search**: 13% - **The Natural Confectionery Co. Share of Search**: 9.8% ## Is RJ's or The Natural Confectionery Co. more popular in search? - In October 2026, RJ's had more branded searches than The Natural Confectionery Co. among lolly brands in New Zealand. RJ's had about 2,400 branded searches, while The Natural Confectionery Co. had 1,810. RJ's made up 13% of all lolly brand searches we track, and The Natural Confectionery Co. accounted for 9.8%. - RJ's was ahead of The Natural Confectionery Co. in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, RJ's’ share of searches among lolly brands in New Zealand moved from 11.7% to 13%, and its estimated monthly branded searches moved from 1.6K to 2.4K. - Across the 12 months ending October 2026, The Natural Confectionery Co.’s share of searches among lolly brands in New Zealand moved from 7.4% to 9.8%, and its estimated monthly branded searches moved from 1K to 1.8K. ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RJ's and The Natural Confectionery Co. were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RJ's was listed before The Natural Confectionery Co. in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pascall | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | RJ's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rainbow | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mayceys | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | The Natural Confectionery Co. | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Haribo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skittles | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mentos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lolly brand should I buy in New Zealand?": 1. Pascall, 2. Mayceys, 3. The Natural Confectionery Co., 4. Rainbow, 5. RJ's - Asked ChatGPT "What are the best lolly brands in New Zealand?": 1. RJ's, 2. Rainbow, 3. Pascall, 4. Mayceys, 5. The Natural Confectionery Co. - Asked ChatGPT "What's the best lolly brand in New Zealand for a sweet tooth?": 1. RJ's, 2. Pascall, 3. Rainbow, 4. The Natural Confectionery Co., 5. Mayceys - Searched Google, AI Overview "cheap lollies nz": 1. Rainbow - Searched Google, AI Overview "sour lollies nz": 1. Mayceys Not named in any answer: Haribo, Skittles, Allens and Mentos. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lolly brands in October 2026? - In October 2026, The Natural Confectionery Co. gained share of searches among lolly brands in New Zealand, from 9.3% to 9.8%. - Estimated monthly branded searches for RJ's in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in October 2026. ## How has branded search for RJ's and The Natural Confectionery Co. changed in New Zealand over the last 12 months? | Month | RJ's estimated searches | RJ's Share of Search | RJ's rank | The Natural Confectionery Co. estimated searches | The Natural Confectionery Co. Share of Search | The Natural Confectionery Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 11.7% | 3 | 1K | 7.4% | 6 | | Dec 2025 | 1.9K | 15.4% | 3 | 1.1K | 8.5% | 5 | | Jan 2026 | 1.3K | 12.9% | 3 | 940 | 9.3% | 6 | | Feb 2026 | 1.9K | 16.9% | 3 | 850 | 7.5% | 7 | | Mar 2026 | 1.6K | 12.3% | 4 | 1.1K | 8.7% | 6 | | Apr 2026 | 1.6K | 13.5% | 3 | 1K | 8.7% | 6 | | May 2026 | 1.9K | 12.8% | 3 | 1.2K | 7.9% | 7 | | Jun 2026 | 1.6K | 10.3% | 4 | 1.2K | 7.5% | 6 | | Jul 2026 | 1.9K | 11.9% | 3 | 1.3K | 8.1% | 5 | | Aug 2026 | 1.9K | 10.8% | 4 | 1.8K | 10% | 5 | | Sep 2026 | 2.4K | 13.5% | 3 | 1.7K | 9.3% | 5 | | Oct 2026 | 2.4K | 13% | 3 | 1.8K | 9.8% | 5 | ## How are RJ's’ and The Natural Confectionery Co.’s branded searches counted? Brandwave collects information about searches that people make online using RJ's’ and The Natural Confectionery Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **RJ's**: Measured on the search term “rjs licorice”. - **The Natural Confectionery Co.**: Measured on the search terms “natural confectionery”, “natural confectionery company”, “the natural confectionery” and “the natural confectionery co”, summed into one figure. - [RJ's profile](/demand/nz/brands/rjs-licorice) - [The Natural Confectionery Co. profile](/demand/nz/brands/the-natural-confectionery-co) - [All lolly brands in New Zealand](/demand/nz/categories/nz-lolly-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is RJ's or The Natural Confectionery Co. more popular in search? In October 2026, RJ's had more branded searches than The Natural Confectionery Co. among lolly brands in New Zealand. RJ's had about 2,400 branded searches, while The Natural Confectionery Co. had 1,810. RJ's made up 13% of all lolly brand searches we track, and The Natural Confectionery Co. accounted for 9.8%. ## Cite this page Brandwave. "RJ's vs The Natural Confectionery Co.: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/rjs-licorice-vs-the-natural-confectionery-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rjs-licorice-vs-the-natural-confectionery-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.