--- title: "River Rats vs Rotorua Rafting: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, River Rats or Rotorua Rafting? Compare estimated monthly branded-search demand and Share of Search inside the White water rafting operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/river-rats-vs-rotorua-rafting" publisher: "Brandwave" --- # River Rats vs Rotorua Rafting: Which is more popular by branded search in New Zealand? Which is more popular in search, River Rats or Rotorua Rafting? Compare estimated monthly branded-search demand and Share of Search inside the White water rafting operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: River Rats and Rotorua Rafting - **Competitive set**: White water rafting operators - **Market**: New Zealand - **Month measured**: Aug 2026 - **River Rats Share of Search**: 0.49% - **Rotorua Rafting Share of Search**: 60.4% ## Which is more popular in search, River Rats or Rotorua Rafting? - In August 2026, Rotorua Rafting had more branded searches than River Rats among white water rafting operators in New Zealand. Rotorua Rafting was estimated to have 2.5K branded searches compared to River Rats’ 20, and held a 60.4% Share of Search versus River Rats’ 0.49%. - Rotorua Rafting was ahead of River Rats in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, River Rats’ estimated Share of Search among white water rafting operators in New Zealand moved from 0.4% to 0.49%, and its estimated monthly branded searches moved from 30 to 20. - Across the 11 months ending August 2026, Rotorua Rafting’s estimated Share of Search among white water rafting operators in New Zealand moved from 59.9% to 60.4%, and its estimated monthly branded searches moved from 4.5K to 2.5K. ## How did search popularity change for New Zealand white water rafting operators in August 2026? - In August 2026, Rotorua Rafting gained estimated Share of Search among white water rafting operators in New Zealand, from 55.6% to 60.4%. - Estimated monthly branded searches for River Rats in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026. ## Month by month | Month | River Rats estimated searches | River Rats Share of Search | River Rats rank | Rotorua Rafting estimated searches | Rotorua Rafting Share of Search | Rotorua Rafting rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.4% | 5 | 4.5K | 59.9% | 1 | | Nov 2025 | 30 | 0.26% | 5 | 6.8K | 58.2% | 1 | | Dec 2025 | 30 | 0.17% | 5 | 10.3K | 60% | 1 | | Jan 2026 | 40 | 0.23% | 5 | 10.3K | 58.2% | 1 | | Feb 2026 | 30 | 0.22% | 5 | 8.4K | 61.4% | 1 | | Mar 2026 | 30 | 0.26% | 5 | 6.9K | 58.6% | 1 | | Apr 2026 | 30 | 0.36% | 5 | 4.6K | 54.7% | 1 | | May 2026 | 30 | 0.53% | 5 | 3K | 53.1% | 1 | | Jun 2026 | 30 | 0.86% | 5 | 2K | 57.3% | 1 | | Jul 2026 | 20 | 0.55% | 5 | 2K | 55.6% | 1 | | Aug 2026 | 20 | 0.49% | 5 | 2.5K | 60.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using River Rats’ and Rotorua Rafting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **River Rats**: Measured on the search terms “river rats kaituna”, “river rats rafting” and “river rats white water rafting”, summed into one figure. - **Rotorua Rafting**: Measured on the search terms “rotorua rafting”, “rotorua rafting co nz”, “rotorua rafting kaituna”, “rotorua rafting waterfall” and “rotoruarafting”, summed into one figure. - [River Rats profile](/demand/nz/brands/river-rats) - [Rotorua Rafting profile](/demand/nz/brands/rotorua-rafting) - [All white water rafting operators in New Zealand](/demand/nz/categories/nz-white-water-rafting): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, River Rats or Rotorua Rafting? In August 2026, Rotorua Rafting had more branded searches than River Rats among white water rafting operators in New Zealand. Rotorua Rafting was estimated to have 2.5K branded searches compared to River Rats’ 20, and held a 60.4% Share of Search versus River Rats’ 0.49%. ## Cite this page Brandwave. "River Rats vs Rotorua Rafting: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/river-rats-vs-rotorua-rafting This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/river-rats-vs-rotorua-rafting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.