---
title: "Rinnai vs Stiebel Eltron: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Rinnai or Stiebel Eltron? Compare estimated monthly branded-search demand and Share of Search inside the Hot water system brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/rinnai-vs-stiebel-eltron"
publisher: "Brandwave"
---

# Rinnai vs Stiebel Eltron: Which is more popular by branded search in New Zealand?

Which is more popular in search, Rinnai or Stiebel Eltron? Compare estimated monthly branded-search demand and Share of Search inside the Hot water system brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rinnai and Stiebel Eltron
- **Competitive set**: Hot water system brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Rinnai Share of Search**: 49.3%
- **Stiebel Eltron Share of Search**: 9.9%

## Which is more popular in search, Rinnai or Stiebel Eltron?

- In August 2026, Rinnai had more branded searches than Stiebel Eltron among hot water system brands in New Zealand. Rinnai was estimated to have 8.3K branded searches compared to Stiebel Eltron’s 1.6K, and held a 49.3% Share of Search versus Stiebel Eltron’s 9.9%.
- Rinnai was ahead of Stiebel Eltron in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rinnai’s estimated Share of Search among hot water system brands in New Zealand moved from 50.2% to 49.3%, and its estimated monthly branded searches moved from 6.8K to 8.3K.
- Across the 11 months ending August 2026, Stiebel Eltron’s estimated Share of Search among hot water system brands in New Zealand moved from 9.6% to 9.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for New Zealand hot water system brands in August 2026?

- In August 2026, Stiebel Eltron lost estimated Share of Search among hot water system brands in New Zealand, from 10.6% to 9.9%.
- In August 2026, Rinnai lost estimated Share of Search among hot water system brands in New Zealand, from 50.1% to 49.3%.

## Month by month

| Month | Rinnai estimated searches | Rinnai Share of Search | Rinnai rank | Stiebel Eltron estimated searches | Stiebel Eltron Share of Search | Stiebel Eltron rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.8K | 50.2% | 1 | 1.3K | 9.6% | 3 |
| Nov 2025 | 5.8K | 47.6% | 1 | 1.4K | 11.2% | 3 |
| Dec 2025 | 4.9K | 51.2% | 1 | 880 | 9.2% | 3 |
| Jan 2026 | 5.4K | 48.2% | 1 | 1.1K | 9.9% | 3 |
| Feb 2026 | 6.7K | 52.6% | 1 | 1.2K | 9.1% | 3 |
| Mar 2026 | 7.2K | 48.5% | 1 | 1.4K | 9.6% | 3 |
| Apr 2026 | 7.2K | 48.3% | 1 | 1.7K | 11.5% | 3 |
| May 2026 | 8K | 46.8% | 1 | 1.7K | 10% | 3 |
| Jun 2026 | 8.3K | 48% | 1 | 1.7K | 10% | 3 |
| Jul 2026 | 8.9K | 50.1% | 1 | 1.9K | 10.6% | 3 |
| Aug 2026 | 8.3K | 49.3% | 1 | 1.6K | 9.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rinnai’s and Stiebel Eltron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rinnai**: Measured on the search terms “rinnai”, “rinnai 180l hot water cylinder”, “rinnai a26”, “rinnai air conditioner”, “rinnai co nz”, “rinnai dehumidifier”, “rinnai gas fires”, “rinnai gas heater”, “rinnai gas hot water”, “rinnai heat pump”, “rinnai heat pump hot water”, “rinnai heater”, “rinnai hot water”, “rinnai hot water cylinder”, “rinnai infinity”, “rinnai infinity 24”, “rinnai infinity 26”, “rinnai infinity a26”, “rinnai near me”, “rinnai nz”, “rinnai panel heater”, “rinnai tankless boiler” and “rinnai water heater”, summed into one figure.
- **Stiebel Eltron**: Measured on the search terms “stiebel eltron”, “stiebel eltron heater”, “stiebel eltron hot water”, “stiebel eltron hot water cylinder”, “stiebel eltron near me”, “stiebel eltron nz” and “stiebeleltron”, summed into one figure.

- [Rinnai profile](/demand/nz/brands/rinnai)
- [Stiebel Eltron profile](/demand/nz/brands/stiebel-eltron)
- [All hot water system brands in New Zealand](/demand/nz/categories/nz-hot-water-system-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rinnai or Stiebel Eltron?

In August 2026, Rinnai had more branded searches than Stiebel Eltron among hot water system brands in New Zealand. Rinnai was estimated to have 8.3K branded searches compared to Stiebel Eltron’s 1.6K, and held a 49.3% Share of Search versus Stiebel Eltron’s 9.9%.

## Cite this page

Brandwave. "Rinnai vs Stiebel Eltron: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rinnai-vs-stiebel-eltron

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rinnai-vs-stiebel-eltron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
