--- title: "Rhodia vs Spirax: Which is searched more in New Zealand?" description: "Is Rhodia or Spirax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Notebook brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rhodia-vs-spirax" publisher: "Brandwave" --- # Rhodia vs Spirax: Which is searched more in New Zealand? Is Rhodia or Spirax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Notebook brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rhodia and Spirax - **Competitive set**: Notebook brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Rhodia Share of Search**: 6.2% - **Spirax Share of Search**: 3.1% ## Is Rhodia or Spirax more popular in search? - In September 2026, Rhodia had more branded searches than Spirax among notebook brands in New Zealand. Rhodia had about 140 branded searches, while Spirax had 70. Rhodia made up 6.2% of all notebook brand searches we track, and Spirax accounted for 3.1%. - Rhodia was ahead of Spirax in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rhodia’s share of searches among notebook brands in New Zealand moved from 4.8% to 6.2%, and its estimated monthly branded searches moved from 110 to 140. - Across the 12 months ending September 2026, Spirax’s share of searches among notebook brands in New Zealand moved from 1.7% to 3.1%, and its estimated monthly branded searches moved from 40 to 70. ## Top notebook brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rhodia and Spirax were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rhodia was listed before Spirax in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Leuchtturm1917 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rhodia | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Moleskine | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Paperblanks | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Spirax | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about notebook brands - Asked ChatGPT "Which notebook brand should I buy in New Zealand?": 1. Leuchtturm1917, 2. Spirax, 3. Paperblanks - Asked ChatGPT "What are the best notebook brands in New Zealand?": 1. Leuchtturm1917, 2. Rhodia, 3. Moleskine, 4. Paperblanks, 5. Spirax - Asked ChatGPT "What's the best notebook brand in New Zealand for everyday writing?": 1. Rhodia, 2. Leuchtturm1917, 3. Moleskine - Searched Google, AI Overview "notebook brands": 1. Leuchtturm1917, 2. Rhodia, 3. Moleskine, 4. Spirax - Searched Google, AI Overview "hardcover notebook": 1. Moleskine, 2. Paperblanks, 3. Leuchtturm1917 Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand notebook brands in September 2026? - In September 2026, Paperblanks overtook Rhodia to rank 3rd among notebook brands in New Zealand, with 9.3% of the searches. - In September 2026, Rhodia lost share of searches among notebook brands in New Zealand, from 8.5% to 6.2%. - Estimated monthly branded searches for Spirax in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026. ## Month by month | Month | Rhodia estimated searches | Rhodia Share of Search | Rhodia rank | Spirax estimated searches | Spirax Share of Search | Spirax rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 4.8% | 4 | 40 | 1.7% | 5 | | Nov 2025 | 110 | 4.3% | 4 | 50 | 2% | 5 | | Dec 2025 | 140 | 3.9% | 4 | 50 | 1.4% | 5 | | Jan 2026 | 220 | 6.6% | 4 | 90 | 2.7% | 5 | | Feb 2026 | 140 | 7.4% | 4 | 70 | 3.7% | 5 | | Mar 2026 | 120 | 6% | 4 | 70 | 3.5% | 5 | | Apr 2026 | 140 | 7.6% | 4 | 50 | 2.7% | 5 | | May 2026 | 140 | 6.9% | 4 | 70 | 3.5% | 5 | | Jun 2026 | 120 | 5.6% | 4 | 70 | 3.3% | 5 | | Jul 2026 | 140 | 5.2% | 4 | 90 | 3.3% | 5 | | Aug 2026 | 220 | 8.5% | 3 | 70 | 2.7% | 5 | | Sep 2026 | 140 | 6.2% | 4 | 70 | 3.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Rhodia’s and Spirax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rhodia**: Measured on the search terms “rhodia” and “rhodia notebook”, summed into one figure. - **Spirax**: Measured on the search term “spirax notebook”. - [Rhodia profile](/demand/nz/brands/rhodia) - [Spirax profile](/demand/nz/brands/spirax) - [All notebook brands in New Zealand](/demand/nz/categories/nz-notebook-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rhodia or Spirax more popular in search? In September 2026, Rhodia had more branded searches than Spirax among notebook brands in New Zealand. Rhodia had about 140 branded searches, while Spirax had 70. Rhodia made up 6.2% of all notebook brand searches we track, and Spirax accounted for 3.1%. ## Cite this page Brandwave. "Rhodia vs Spirax: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/rhodia-vs-spirax This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rhodia-vs-spirax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.