---
title: "Rheem vs Stiebel Eltron: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Rheem or Stiebel Eltron? Compare estimated monthly branded-search demand and Share of Search inside the Hot water system brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/rheem-vs-stiebel-eltron"
publisher: "Brandwave"
---

# Rheem vs Stiebel Eltron: Which is more popular by branded search in New Zealand?

Which is more popular in search, Rheem or Stiebel Eltron? Compare estimated monthly branded-search demand and Share of Search inside the Hot water system brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rheem and Stiebel Eltron
- **Competitive set**: Hot water system brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Rheem Share of Search**: 39.2%
- **Stiebel Eltron Share of Search**: 9.9%

## Which is more popular in search, Rheem or Stiebel Eltron?

- In August 2026, Rheem had more branded searches than Stiebel Eltron among hot water system brands in New Zealand. Rheem was estimated to have 6.6K branded searches compared to Stiebel Eltron’s 1.6K, and held a 39.2% Share of Search versus Stiebel Eltron’s 9.9%.
- Rheem was ahead of Stiebel Eltron in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rheem’s estimated Share of Search among hot water system brands in New Zealand moved from 38.4% to 39.2%, and its estimated monthly branded searches moved from 5.2K to 6.6K.
- Across the 11 months ending August 2026, Stiebel Eltron’s estimated Share of Search among hot water system brands in New Zealand moved from 9.6% to 9.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for New Zealand hot water system brands in August 2026?

- In August 2026, Rheem gained estimated Share of Search among hot water system brands in New Zealand, from 38% to 39.2%.
- In August 2026, Stiebel Eltron lost estimated Share of Search among hot water system brands in New Zealand, from 10.6% to 9.9%.

## Month by month

| Month | Rheem estimated searches | Rheem Share of Search | Rheem rank | Stiebel Eltron estimated searches | Stiebel Eltron Share of Search | Stiebel Eltron rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.2K | 38.4% | 2 | 1.3K | 9.6% | 3 |
| Nov 2025 | 4.7K | 39.1% | 2 | 1.4K | 11.2% | 3 |
| Dec 2025 | 3.6K | 37.5% | 2 | 880 | 9.2% | 3 |
| Jan 2026 | 4.5K | 40.2% | 2 | 1.1K | 9.9% | 3 |
| Feb 2026 | 4.7K | 36.6% | 2 | 1.2K | 9.1% | 3 |
| Mar 2026 | 5.9K | 39.9% | 2 | 1.4K | 9.6% | 3 |
| Apr 2026 | 5.8K | 38.6% | 2 | 1.7K | 11.5% | 3 |
| May 2026 | 7.2K | 41.7% | 2 | 1.7K | 10% | 3 |
| Jun 2026 | 7K | 40.6% | 2 | 1.7K | 10% | 3 |
| Jul 2026 | 6.8K | 38% | 2 | 1.9K | 10.6% | 3 |
| Aug 2026 | 6.6K | 39.2% | 2 | 1.6K | 9.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rheem’s and Stiebel Eltron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rheem**: Measured on the search terms “rheem”, “rheem 180l hot water cylinder”, “rheem 250l hot water cylinder”, “rheem 26”, “rheem 27”, “rheem 31218015”, “rheem co nz”, “rheem gas hot water”, “rheem heat pump hot water cylinder”, “rheem hot water”, “rheem hot water cylinder”, “rheem hot water cylinder thermostat”, “rheem hot water heat pump”, “rheem hot water service”, “rheem hwc”, “rheem near me”, “rheem new zealand”, “rheem nz”, “rheem online”, “rheem outdoor hot water cylinder”, “rheem proterra heat pump water heater”, “rheem tankless water heater repair”, “rheem thermostat”, “rheem water heater” and “rheem water heater repair”, summed into one figure.
- **Stiebel Eltron**: Measured on the search terms “stiebel eltron”, “stiebel eltron heater”, “stiebel eltron hot water”, “stiebel eltron hot water cylinder”, “stiebel eltron near me”, “stiebel eltron nz” and “stiebeleltron”, summed into one figure.

- [Rheem profile](/demand/nz/brands/rheem)
- [Stiebel Eltron profile](/demand/nz/brands/stiebel-eltron)
- [All hot water system brands in New Zealand](/demand/nz/categories/nz-hot-water-system-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rheem or Stiebel Eltron?

In August 2026, Rheem had more branded searches than Stiebel Eltron among hot water system brands in New Zealand. Rheem was estimated to have 6.6K branded searches compared to Stiebel Eltron’s 1.6K, and held a 39.2% Share of Search versus Stiebel Eltron’s 9.9%.

## Cite this page

Brandwave. "Rheem vs Stiebel Eltron: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rheem-vs-stiebel-eltron

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rheem-vs-stiebel-eltron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
