--- title: "Reviews.io vs Tripadvisor: Which is more popular in New Zealand?" description: "Is Reviews.io or Tripadvisor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reviews-io-vs-tripadvisor" publisher: "Brandwave" --- # Reviews.io vs Tripadvisor: Which is more popular in New Zealand? Is Reviews.io or Tripadvisor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reviews.io and Tripadvisor - **Competitive set**: Customer review platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Reviews.io Share of Search**: 0.12% - **Tripadvisor Share of Search**: 58.2% ## Is Reviews.io or Tripadvisor more popular in search? - In October 2026, Tripadvisor had more branded searches than Reviews.io among customer review platforms in New Zealand. Tripadvisor had about 9,900 branded searches, while Reviews.io had 20. Tripadvisor made up 58.2% of all customer review platform searches we track, and Reviews.io accounted for 0.12%. - Tripadvisor was ahead of Reviews.io in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Reviews.io’s share of searches among customer review platforms in New Zealand moved from 0.05% to 0.12%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending October 2026, Tripadvisor’s share of searches among customer review platforms in New Zealand moved from 67.4% to 58.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## Top customer review platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tripadvisor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Reviews.io was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Reviews.io and Tripadvisor were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trustpilot | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Tripadvisor | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Birdeye | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Judge.me | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Yotpo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Feefo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Reviews.io | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Okendo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer review platforms - Asked ChatGPT "Which customer review platform should I use in New Zealand?": 1. Trustpilot, 2. Tripadvisor, 3. Feefo - Asked ChatGPT "What are the best customer review platforms in New Zealand?": 1. Trustpilot, 2. Tripadvisor, 3. Feefo, 4. Judge.me, 5. Yotpo - Asked ChatGPT "What's the best customer review platform in New Zealand for collecting online reviews?": 1. Judge.me, 2. Birdeye - Searched Google, AI Overview "customer review platform": 1. Trustpilot, 2. Reviews.io - Searched Google, AI Overview "best review platform": 1. Birdeye, 2. Yotpo, 3. Trustpilot, 4. Reviews.io, 5. Tripadvisor Not named in any answer: Okendo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand customer review platforms in October 2026? - Estimated monthly branded searches for Reviews.io in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026. - Estimated monthly branded searches for Tripadvisor in New Zealand fell 33.1% over 12 measured months, from 14.8K to 9.9K in October 2026. ## How has branded search for Reviews.io and Tripadvisor changed in New Zealand over the last 12 months? | Month | Reviews.io estimated searches | Reviews.io Share of Search | Reviews.io rank | Tripadvisor estimated searches | Tripadvisor Share of Search | Tripadvisor rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.05% | 8 | 14.8K | 67.4% | 1 | | Dec 2025 | 20 | 0.09% | 8 | 14.8K | 67.7% | 1 | | Jan 2026 | 30 | 0.12% | 8 | 18.1K | 71.5% | 1 | | Feb 2026 | 20 | 0.1% | 8 | 14.8K | 71.5% | 1 | | Mar 2026 | 20 | 0.09% | 8 | 14.8K | 67.4% | 1 | | Apr 2026 | 30 | 0.16% | 8 | 12.1K | 63.1% | 1 | | May 2026 | 30 | 0.16% | 8 | 12.1K | 63.1% | 1 | | Jun 2026 | 30 | 0.16% | 8 | 12.1K | 63% | 1 | | Jul 2026 | 30 | 0.16% | 8 | 12.1K | 63.1% | 1 | | Aug 2026 | 20 | 0.1% | 8 | 12.1K | 63% | 1 | | Sep 2026 | 20 | 0.12% | 8 | 9.9K | 58.1% | 1 | | Oct 2026 | 20 | 0.12% | 8 | 9.9K | 58.2% | 1 | ## How are Reviews.io’s and Tripadvisor’s branded searches counted? Brandwave collects information about searches that people make online using Reviews.io’s and Tripadvisor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reviews.io**: Measured on the search term “reviewsio”. - **Tripadvisor**: Measured on the search term “tripadvisor”. - [Reviews.io profile](/demand/nz/brands/reviews-io) - [Tripadvisor profile](/demand/nz/brands/tripadvisor) - [All customer review platforms in New Zealand](/demand/nz/categories/nz-customer-review-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reviews.io or Tripadvisor more popular in search? In October 2026, Tripadvisor had more branded searches than Reviews.io among customer review platforms in New Zealand. Tripadvisor had about 9,900 branded searches, while Reviews.io had 20. Tripadvisor made up 58.2% of all customer review platform searches we track, and Reviews.io accounted for 0.12%. ## Cite this page Brandwave. "Reviews.io vs Tripadvisor: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/reviews-io-vs-tripadvisor This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reviews-io-vs-tripadvisor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.