---
title: "Retool vs Softr: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Retool or Softr? Compare estimated monthly branded-search demand and Share of Search inside the No-code and low-code app builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/retool-vs-softr"
publisher: "Brandwave"
---

# Retool vs Softr: Which is more popular by branded search in New Zealand?

Which is more popular in search, Retool or Softr? Compare estimated monthly branded-search demand and Share of Search inside the No-code and low-code app builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Retool and Softr
- **Competitive set**: No-code and low-code app builders
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Retool Share of Search**: 5.1%
- **Softr Share of Search**: 70.6%

## Which is more popular in search, Retool or Softr?

- In August 2026, Softr had more branded searches than Retool among no-code and low-code app builders in New Zealand. Softr was estimated to have 4.5K branded searches compared to Retool’s 320, and held a 70.6% Share of Search versus Retool’s 5.1%.
- Softr was ahead of Retool in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Retool’s estimated Share of Search among no-code and low-code app builders in New Zealand moved from 4.4% to 5.1%, and its estimated monthly branded searches held steady at 320.
- Across the 11 months ending August 2026, Softr’s estimated Share of Search among no-code and low-code app builders in New Zealand moved from 75.3% to 70.6%, and its estimated monthly branded searches moved from 5.5K to 4.5K.

## How did search popularity change for New Zealand no-code and low-code app builders in August 2026?

- In August 2026, Retool gained estimated Share of Search among no-code and low-code app builders in New Zealand, from 4.2% to 5.1%.
- Estimated monthly branded searches for Softr in New Zealand fell 18.6% over 11 measured months, from 5.5K to 4.5K in August 2026.

## Month by month

| Month | Retool estimated searches | Retool Share of Search | Retool rank | Softr estimated searches | Softr Share of Search | Softr rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 4.4% | 3 | 5.5K | 75.3% | 1 |
| Nov 2025 | 320 | 5.2% | 3 | 4.5K | 72.5% | 1 |
| Dec 2025 | 230 | 4.7% | 3 | 3.7K | 74.8% | 1 |
| Jan 2026 | 270 | 4.4% | 3 | 4.5K | 73.5% | 1 |
| Feb 2026 | 340 | 6.1% | 3 | 3.7K | 66.4% | 1 |
| Mar 2026 | 320 | 4.9% | 4 | 4.5K | 69.2% | 1 |
| Apr 2026 | 230 | 3.7% | 4 | 4.5K | 71.7% | 1 |
| May 2026 | 350 | 5.4% | 3 | 4.5K | 69.4% | 1 |
| Jun 2026 | 260 | 4.2% | 3 | 4.5K | 73.1% | 1 |
| Jul 2026 | 270 | 4.2% | 3 | 4.5K | 70.1% | 1 |
| Aug 2026 | 320 | 5.1% | 3 | 4.5K | 70.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Retool’s and Softr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Retool**: Measured on the search terms “retool”, “retool app builder”, “retool com” and “retool internal tools”, summed into one figure.
- **Softr**: Measured on the search terms “pricing softr”, “softr”, “softr app builder”, “softr io” and “softr notion”, summed into one figure.

- [Retool profile](/demand/nz/brands/retool)
- [Softr profile](/demand/nz/brands/softr)
- [All no-code and low-code app builders in New Zealand](/demand/nz/categories/nz-low-code-app-builders): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Retool or Softr?

In August 2026, Softr had more branded searches than Retool among no-code and low-code app builders in New Zealand. Softr was estimated to have 4.5K branded searches compared to Retool’s 320, and held a 70.6% Share of Search versus Retool’s 5.1%.

## Cite this page

Brandwave. "Retool vs Softr: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/retool-vs-softr

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/retool-vs-softr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.