--- title: "Resene vs Zinsser: Which is searched more in New Zealand?" description: "Is Resene or Zinsser more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/resene-vs-zinsser" publisher: "Brandwave" --- # Resene vs Zinsser: Which is searched more in New Zealand? Is Resene or Zinsser more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Resene and Zinsser - **Competitive set**: Paint brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Resene Share of Search**: 59.7% - **Zinsser Share of Search**: 0.24% ## Is Resene or Zinsser more popular in search? - In September 2026, Resene had more branded searches than Zinsser among paint brands in New Zealand. Resene had about 22,600 branded searches, while Zinsser had 90. Resene made up 59.7% of all paint brand searches we track, and Zinsser accounted for 0.24%. - Resene was ahead of Zinsser in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Resene’s share of searches among paint brands in New Zealand moved from 66.5% to 59.7%, and its estimated monthly branded searches moved from 35.7K to 22.6K. - Across the 12 months ending September 2026, Zinsser’s share of searches among paint brands in New Zealand moved from 0.17% to 0.24%, and its estimated monthly branded searches held steady at 90. ## Top paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Resene appeared in all five answers. Zinsser did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Resene | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dulux | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wattyl | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | British Paints | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Taubmans | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | PPG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zinsser | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about paint brands - Asked ChatGPT "Which paint brand should I buy in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl - Asked ChatGPT "What are the best paint brands in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl - Asked ChatGPT "What's the best paint brand in New Zealand for interior walls?": 1. Resene, 2. Dulux - Searched Google, AI Overview "paint brands nz": 1. Resene, 2. Dulux, 3. British Paints - Searched Google, AI Overview "house paint nz": 1. Resene, 2. Dulux, 3. Wattyl, 4. Taubmans Not named in any answer: PPG and Zinsser. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand paint brands in September 2026? - In September 2026, Resene lost share of searches among paint brands in New Zealand, from 60.3% to 59.7%. ## Month by month | Month | Resene estimated searches | Resene Share of Search | Resene rank | Zinsser estimated searches | Zinsser Share of Search | Zinsser rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 35.7K | 66.5% | 1 | 90 | 0.17% | 7 | | Nov 2025 | 29.6K | 62.3% | 1 | 110 | 0.23% | 6 | | Dec 2025 | 28.4K | 61.6% | 1 | 90 | 0.2% | 6 | | Jan 2026 | 32.1K | 61.8% | 1 | 120 | 0.23% | 6 | | Feb 2026 | 26.2K | 62.2% | 1 | 110 | 0.26% | 6 | | Mar 2026 | 30.1K | 62.6% | 1 | 110 | 0.23% | 6 | | Apr 2026 | 26.8K | 62.8% | 1 | 100 | 0.23% | 6 | | May 2026 | 25.9K | 63.3% | 1 | 120 | 0.29% | 6 | | Jun 2026 | 21.8K | 62.7% | 1 | 120 | 0.35% | 6 | | Jul 2026 | 21.4K | 62.5% | 1 | 110 | 0.32% | 6 | | Aug 2026 | 22.1K | 60.3% | 1 | 110 | 0.3% | 6 | | Sep 2026 | 22.6K | 59.7% | 1 | 90 | 0.24% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Resene’s and Zinsser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Resene**: Measured on the search terms “lumbersider resene”, “paint resene”, “resene”, “resene botanic”, “resene colour charts”, “resene colours”, “resene lunn ave”, “resene paint colours”, “resene paint sale”, “resene richmond”, “resene roof paint”, “resene sale”, “resene sureseal”, “resene tower junction” and “resene woodsman”, summed into one figure. - **Zinsser**: Measured on the search terms “zinsser 123 primer nz”, “zinsser gardz nz”, “zinsser nz” and “zinsser paint nz”, summed into one figure. - [Resene profile](/demand/nz/brands/resene) - [Zinsser profile](/demand/nz/brands/zinsser) - [All paint brands in New Zealand](/demand/nz/categories/nz-paint-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Resene or Zinsser more popular in search? In September 2026, Resene had more branded searches than Zinsser among paint brands in New Zealand. Resene had about 22,600 branded searches, while Zinsser had 90. Resene made up 59.7% of all paint brand searches we track, and Zinsser accounted for 0.24%. ## Cite this page Brandwave. "Resene vs Zinsser: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/resene-vs-zinsser This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/resene-vs-zinsser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.