--- title: "Reolink vs TP-Link Tapo: Which is searched more in New Zealand?" description: "Is Reolink or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reolink-vs-tp-link-tapo" publisher: "Brandwave" --- # Reolink vs TP-Link Tapo: Which is searched more in New Zealand? Is Reolink or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reolink and TP-Link Tapo - **Competitive set**: Home security camera brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Reolink Share of Search**: 3.7% - **TP-Link Tapo Share of Search**: 13.8% ## Is Reolink or TP-Link Tapo more popular in search? - In September 2026, TP-Link Tapo had more branded searches than Reolink among home security camera brands in New Zealand. TP-Link Tapo had about 7,120 branded searches, while Reolink had 1,900. TP-Link Tapo made up 13.8% of all home security camera brand searches we track, and Reolink accounted for 3.7%. - TP-Link Tapo was ahead of Reolink in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in New Zealand moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in New Zealand moved from 10.9% to 13.8%, and its estimated monthly branded searches moved from 4.6K to 7.1K. ## Top home security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo appeared in all five answers. Reolink was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Reolink was listed before TP-Link Tapo in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TP-Link Tapo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Reolink | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Arlo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Swann | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ring | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Google Nest | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about home security camera brands - Asked ChatGPT "Which home security camera brand should I buy in New Zealand?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo - Asked ChatGPT "What are the best home security camera brands in New Zealand?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo, 4. Arlo, 5. Swann, 6. Google Nest - Asked ChatGPT "What's the best home security camera brand in New Zealand for home monitoring?": 1. Eufy, 2. TP-Link Tapo, 3. Arlo, 4. Reolink, 5. Google Nest - Searched Google, AI Overview "wireless security camera nz": 1. TP-Link Tapo, 2. Arlo, 3. Eufy, 4. Ring, 5. Swann - Searched Google, AI Overview "security cameras nz": 1. Reolink, 2. TP-Link Tapo, 3. Arlo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand home security camera brands in September 2026? - In September 2026, TP-Link Tapo lost share of searches among home security camera brands in New Zealand, from 15.9% to 13.8%. - Estimated monthly branded searches for Reolink in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. ## Month by month | Month | Reolink estimated searches | Reolink Share of Search | Reolink rank | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 3.8% | 7 | 4.6K | 10.9% | 4 | | Nov 2025 | 1.6K | 3.3% | 7 | 5.3K | 10.8% | 4 | | Dec 2025 | 1.9K | 3.8% | 7 | 5.7K | 11.3% | 4 | | Jan 2026 | 1.6K | 3.5% | 7 | 6.1K | 13.3% | 3 | | Feb 2026 | 1.3K | 3.2% | 7 | 4.5K | 11.3% | 4 | | Mar 2026 | 1.3K | 2.9% | 7 | 5.2K | 11.6% | 4 | | Apr 2026 | 1.6K | 3.3% | 7 | 5.7K | 11.6% | 4 | | May 2026 | 1.6K | 3.1% | 7 | 6K | 11.6% | 4 | | Jun 2026 | 1.6K | 3.1% | 7 | 6K | 11.6% | 4 | | Jul 2026 | 1.6K | 3.2% | 7 | 6.8K | 13.7% | 4 | | Aug 2026 | 1.6K | 3.2% | 7 | 8K | 15.9% | 2 | | Sep 2026 | 1.9K | 3.7% | 7 | 7.1K | 13.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Reolink’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reolink**: Measured on the search term “reolink”. - **TP-Link Tapo**: Measured on the search terms “tapo”, “tapo camera”, “tapo cctv”, “tapo hub”, “tapo plug”, “tapo sensor”, “tapo tp link”, “to link tapo”, “tp link tapo camera” and “tp link tapo doorbell”, summed into one figure. - [Reolink profile](/demand/nz/brands/reolink) - [TP-Link Tapo profile](/demand/nz/brands/tp-link-tapo) - [All home security camera brands in New Zealand](/demand/nz/categories/nz-smart-home-security-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reolink or TP-Link Tapo more popular in search? In September 2026, TP-Link Tapo had more branded searches than Reolink among home security camera brands in New Zealand. TP-Link Tapo had about 7,120 branded searches, while Reolink had 1,900. TP-Link Tapo made up 13.8% of all home security camera brand searches we track, and Reolink accounted for 3.7%. ## Cite this page Brandwave. "Reolink vs TP-Link Tapo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/reolink-vs-tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reolink-vs-tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.