--- title: "Reolink vs Swann: Which is searched more in New Zealand?" description: "Is Reolink or Swann more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reolink-vs-swann" publisher: "Brandwave" --- # Reolink vs Swann: Which is searched more in New Zealand? Is Reolink or Swann more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reolink and Swann - **Competitive set**: Home security camera brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Reolink Share of Search**: 3.7% - **Swann Share of Search**: 5.6% ## Is Reolink or Swann more popular in search? - In September 2026, Swann had more branded searches than Reolink among home security camera brands in New Zealand. Swann had about 2,870 branded searches, while Reolink had 1,900. Swann made up 5.6% of all home security camera brand searches we track, and Reolink accounted for 3.7%. - Swann was ahead of Reolink in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in New Zealand moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending September 2026, Swann’s share of searches among home security camera brands in New Zealand moved from 6.3% to 5.6%, and its estimated monthly branded searches moved from 2.7K to 2.9K. ## Top home security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Reolink was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Swann was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Reolink was listed before Swann in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TP-Link Tapo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Reolink | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Arlo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Swann | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ring | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Google Nest | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about home security camera brands - Asked ChatGPT "Which home security camera brand should I buy in New Zealand?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo - Asked ChatGPT "What are the best home security camera brands in New Zealand?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo, 4. Arlo, 5. Swann, 6. Google Nest - Asked ChatGPT "What's the best home security camera brand in New Zealand for home monitoring?": 1. Eufy, 2. TP-Link Tapo, 3. Arlo, 4. Reolink, 5. Google Nest - Searched Google, AI Overview "wireless security camera nz": 1. TP-Link Tapo, 2. Arlo, 3. Eufy, 4. Ring, 5. Swann - Searched Google, AI Overview "security cameras nz": 1. Reolink, 2. TP-Link Tapo, 3. Arlo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand home security camera brands in September 2026? - In September 2026, Swann rose from 6th to 5th among home security camera brands in New Zealand. - Estimated monthly branded searches for Reolink in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. ## Month by month | Month | Reolink estimated searches | Reolink Share of Search | Reolink rank | Swann estimated searches | Swann Share of Search | Swann rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 3.8% | 7 | 2.7K | 6.3% | 6 | | Nov 2025 | 1.6K | 3.3% | 7 | 2.9K | 5.9% | 6 | | Dec 2025 | 1.9K | 3.8% | 7 | 3K | 6.1% | 6 | | Jan 2026 | 1.6K | 3.5% | 7 | 3.1K | 6.7% | 6 | | Feb 2026 | 1.3K | 3.2% | 7 | 2.5K | 6.1% | 6 | | Mar 2026 | 1.3K | 2.9% | 7 | 2.4K | 5.4% | 6 | | Apr 2026 | 1.6K | 3.3% | 7 | 2.7K | 5.5% | 6 | | May 2026 | 1.6K | 3.1% | 7 | 2.9K | 5.5% | 6 | | Jun 2026 | 1.6K | 3.1% | 7 | 2.7K | 5.3% | 6 | | Jul 2026 | 1.6K | 3.2% | 7 | 2.9K | 5.8% | 6 | | Aug 2026 | 1.6K | 3.2% | 7 | 2.9K | 5.8% | 6 | | Sep 2026 | 1.9K | 3.7% | 7 | 2.9K | 5.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Reolink’s and Swann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reolink**: Measured on the search term “reolink”. - **Swann**: Measured on the search terms “swann camera”, “swann camera system”, “swann cctv”, “swann door camera”, “swann doorbell”, “swann nvr camera”, “swann security”, “swann security cctv”, “swann security system”, “swann wireless camera” and “swann wireless doorbell”, summed into one figure. - [Reolink profile](/demand/nz/brands/reolink) - [Swann profile](/demand/nz/brands/swann) - [All home security camera brands in New Zealand](/demand/nz/categories/nz-smart-home-security-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reolink or Swann more popular in search? In September 2026, Swann had more branded searches than Reolink among home security camera brands in New Zealand. Swann had about 2,870 branded searches, while Reolink had 1,900. Swann made up 5.6% of all home security camera brand searches we track, and Reolink accounted for 3.7%. ## Cite this page Brandwave. "Reolink vs Swann: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/reolink-vs-swann This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reolink-vs-swann. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.