--- title: "RemoFirst vs Remote: Which is searched more in New Zealand?" description: "Is RemoFirst or Remote more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/remofirst-vs-remote" publisher: "Brandwave" --- # RemoFirst vs Remote: Which is searched more in New Zealand? Is RemoFirst or Remote more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: RemoFirst and Remote - **Competitive set**: Employer of record platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **RemoFirst Share of Search**: 0.06% - **Remote Share of Search**: 0.12% ## Is RemoFirst or Remote more popular in search? - In September 2026, Remote had more branded searches than RemoFirst among employer of record platforms in New Zealand. Remote had about 20 branded searches, while RemoFirst had 10. Remote made up 0.12% of all employer of record platform searches we track, and RemoFirst accounted for 0.06%. - The lead changed hands 5 times in the 12 months ending September 2026: Remote took it in December 2025, RemoFirst took it in January 2026, Remote took it in February 2026, RemoFirst took it in March 2026, Remote took it in September 2026. - Across the 12 months ending September 2026, RemoFirst’s share of searches among employer of record platforms in New Zealand moved from 0.16% to 0.06%, and its estimated monthly branded searches moved from 30 to 10. - Across the 12 months ending September 2026, Remote’s share of searches among employer of record platforms in New Zealand moved from 0.11% to 0.12%, and its estimated monthly branded searches held steady at 20. ## Top employer of record platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Remote appeared in all five answers. RemoFirst was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Remote was listed before RemoFirst in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remote | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Employment Hero | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Multiplier | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | RemoFirst | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Oyster HR | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | G-P | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pebl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Atlas HXM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papaya Global | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employer of record platforms - Asked ChatGPT "Which employer of record platform should I use in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst - Asked ChatGPT "What are the best employer of record platforms in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst, 5. Multiplier, 6. Oyster HR - Asked ChatGPT "What's the best employer of record platform in New Zealand for hiring staff overseas?": 1. Deel, 2. Remote, 3. Multiplier, 4. RemoFirst - Searched Google, AI Overview "employer of record platform": 1. Employment Hero, 2. Deel, 3. Multiplier, 4. Remote - Searched Google, AI Overview "global hiring platform": 1. Remote, 2. Deel Not named in any answer: G-P, Pebl, Atlas HXM and Papaya Global. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employer of record platforms in September 2026? - In September 2026, Remote rose from 8th to 7th among employer of record platforms in New Zealand. - In September 2026, RemoFirst fell from 7th to 10th among employer of record platforms in New Zealand. ## Month by month | Month | RemoFirst estimated searches | RemoFirst Share of Search | RemoFirst rank | Remote estimated searches | Remote Share of Search | Remote rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.16% | 5 | 20 | 0.11% | 9 | | Nov 2025 | 30 | 0.16% | 5 | 20 | 0.11% | 8 | | Dec 2025 | 10 | 0.07% | 10 | 20 | 0.14% | 6 | | Jan 2026 | 30 | 0.19% | 6 | 20 | 0.13% | 8 | | Feb 2026 | 10 | 0.06% | 10 | 30 | 0.19% | 6 | | Mar 2026 | 30 | 0.17% | 5 | 20 | 0.11% | 7 | | Apr 2026 | 40 | 0.28% | 5 | 30 | 0.21% | 7 | | May 2026 | 20 | 0.12% | 6 | 20 | 0.12% | 7 | | Jun 2026 | 20 | 0.12% | 5 | 20 | 0.12% | 6 | | Jul 2026 | 20 | 0.12% | 6 | 20 | 0.12% | 7 | | Aug 2026 | 20 | 0.12% | 7 | 20 | 0.12% | 8 | | Sep 2026 | 10 | 0.06% | 10 | 20 | 0.12% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using RemoFirst’s and Remote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **RemoFirst**: Measured on the search term “remofirst”. - **Remote**: Measured on the search terms “remote global” and “remote payroll”, summed into one figure. - [RemoFirst profile](/demand/nz/brands/remofirst) - [Remote profile](/demand/nz/brands/remote) - [All employer of record platforms in New Zealand](/demand/nz/categories/nz-employer-of-record-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is RemoFirst or Remote more popular in search? In September 2026, Remote had more branded searches than RemoFirst among employer of record platforms in New Zealand. Remote had about 20 branded searches, while RemoFirst had 10. Remote made up 0.12% of all employer of record platform searches we track, and RemoFirst accounted for 0.06%. ## Cite this page Brandwave. "RemoFirst vs Remote: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/remofirst-vs-remote This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/remofirst-vs-remote. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.