---
title: "Remitly vs Xe: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Remitly or Xe? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/remitly-vs-xe"
publisher: "Brandwave"
---

# Remitly vs Xe: Which is more popular by branded search in New Zealand?

Which is more popular in search, Remitly or Xe? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Remitly and Xe
- **Competitive set**: Money transfer services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Remitly Share of Search**: 7.4%
- **Xe Share of Search**: 4.3%

## Which is more popular in search, Remitly or Xe?

- In August 2026, Remitly had more branded searches than Xe among money transfer services in New Zealand. Remitly was estimated to have 9.1K branded searches compared to Xe’s 5.3K, and held a 7.4% Share of Search versus Xe’s 4.3%.
- Remitly was ahead of Xe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Remitly’s estimated Share of Search among money transfer services in New Zealand moved from 7.8% to 7.4%, and its estimated monthly branded searches moved from 8.9K to 9.1K.
- Across the 11 months ending August 2026, Xe’s estimated Share of Search among money transfer services in New Zealand moved from 5.2% to 4.3%, and its estimated monthly branded searches moved from 5.9K to 5.3K.

## How did search popularity change for New Zealand money transfer services in August 2026?

- Xe’s estimated Share of Search among money transfer services in New Zealand has lost ground for 3 months in a row, from 5.2% to 4.3% in August 2026.

## Month by month

| Month | Remitly estimated searches | Remitly Share of Search | Remitly rank | Xe estimated searches | Xe Share of Search | Xe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.9K | 7.8% | 5 | 5.9K | 5.2% | 6 |
| Nov 2025 | 12K | 9.3% | 3 | 5.9K | 4.6% | 6 |
| Dec 2025 | 8.5K | 6.8% | 5 | 4.9K | 3.9% | 6 |
| Jan 2026 | 8.7K | 6.5% | 5 | 5.9K | 4.4% | 6 |
| Feb 2026 | 7.4K | 6.1% | 5 | 5.6K | 4.6% | 6 |
| Mar 2026 | 9.2K | 6.9% | 5 | 7K | 5.3% | 6 |
| Apr 2026 | 8.7K | 7.1% | 5 | 6.5K | 5.3% | 6 |
| May 2026 | 9.2K | 8% | 5 | 6K | 5.2% | 6 |
| Jun 2026 | 8.7K | 7.4% | 5 | 5.6K | 4.8% | 6 |
| Jul 2026 | 7.8K | 7.2% | 5 | 4.9K | 4.5% | 6 |
| Aug 2026 | 9.1K | 7.4% | 5 | 5.3K | 4.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Remitly’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Remitly**: Measured on the search terms “remitly”, “remitly app”, “remitly app download”, “remitly choice”, “remitly com”, “remitly currency exchange”, “remitly exchange rate”, “remitly is safe”, “remitly near me”, “remitly new zealand”, “remitly nz”, “remitly online”, “remitly payment”, “remitly rate” and “remitly send money”, summed into one figure.
- **Xe**: Measured on the search terms “xe com”, “xe currency”, “xe exchange rate”, “xe money transfer”, “xe nz” and “xe send money”, summed into one figure.

- [Remitly profile](/demand/nz/brands/remitly)
- [Xe profile](/demand/nz/brands/xe)
- [All money transfer services in New Zealand](/demand/nz/categories/nz-money-transfer-services): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Remitly or Xe?

In August 2026, Remitly had more branded searches than Xe among money transfer services in New Zealand. Remitly was estimated to have 9.1K branded searches compared to Xe’s 5.3K, and held a 7.4% Share of Search versus Xe’s 4.3%.

## Cite this page

Brandwave. "Remitly vs Xe: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/remitly-vs-xe

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/remitly-vs-xe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.