--- title: "Remington vs VS Sassoon: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Remington or VS Sassoon? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/remington-grooming-vs-vs-sassoon" publisher: "Brandwave" --- # Remington vs VS Sassoon: Which is more popular by branded search in New Zealand? Which is more popular in search, Remington or VS Sassoon? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Remington and VS Sassoon - **Competitive set**: Hair styling tool brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Remington Share of Search**: 3.7% - **VS Sassoon Share of Search**: 0.69% ## Which is more popular in search, Remington or VS Sassoon? - In August 2026, Remington had more branded searches than VS Sassoon among hair styling tool brands in New Zealand. Remington was estimated to have 3.2K branded searches compared to VS Sassoon’s 600, and held a 3.7% Share of Search versus VS Sassoon’s 0.69%. - Remington was ahead of VS Sassoon in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Remington’s estimated Share of Search among hair styling tool brands in New Zealand moved from 2.4% to 3.7%, and its estimated monthly branded searches moved from 2.1K to 3.2K. - Across the 11 months ending August 2026, VS Sassoon’s estimated Share of Search among hair styling tool brands in New Zealand moved from 0.55% to 0.69%, and its estimated monthly branded searches moved from 480 to 600. ## How did search popularity change for New Zealand hair styling tool brands in August 2026? - In August 2026, Remington gained estimated Share of Search among hair styling tool brands in New Zealand, from 3% to 3.7%. - Estimated monthly branded searches for VS Sassoon in New Zealand rose 25% over 11 measured months, from 480 to 600 in August 2026. ## Month by month | Month | Remington estimated searches | Remington Share of Search | Remington rank | VS Sassoon estimated searches | VS Sassoon Share of Search | VS Sassoon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 2.4% | 4 | 480 | 0.55% | 6 | | Nov 2025 | 2.6K | 1.8% | 4 | 600 | 0.41% | 6 | | Dec 2025 | 3.1K | 2.6% | 4 | 720 | 0.6% | 6 | | Jan 2026 | 2.1K | 2.8% | 4 | 490 | 0.63% | 6 | | Feb 2026 | 1.8K | 2.6% | 4 | 400 | 0.57% | 6 | | Mar 2026 | 1.8K | 2.3% | 4 | 390 | 0.5% | 6 | | Apr 2026 | 2.3K | 2.9% | 4 | 400 | 0.49% | 6 | | May 2026 | 2.5K | 2.9% | 4 | 590 | 0.68% | 6 | | Jun 2026 | 2.3K | 2.6% | 4 | 390 | 0.46% | 6 | | Jul 2026 | 2.7K | 3% | 4 | 480 | 0.52% | 6 | | Aug 2026 | 3.2K | 3.7% | 4 | 600 | 0.69% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Remington’s and VS Sassoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Remington**: Measured on the search terms “hair dryer brush remington”, “remington advanced coconut therapy hair dryer”, “remington aero 2000 hair dryer”, “remington coconut smooth hair dryer”, “remington curl and straight confidence hair dryer”, “remington curling wand”, “remington damage protection hair dryer”, “remington hair dryer”, “remington hair dryer diffuser”, “remington hair styler”, “remington jet setter 2000 hair dryer”, “remington pro air turbo hair dryer”, “remington proluxe hair dryer”, “remington shaver”, “remington shea soft hair dryer” and “remington straightener”, summed into one figure. - **VS Sassoon**: Measured on the search terms “vssassoon” and “vssassoon co nz”, summed into one figure. - [Remington profile](/demand/nz/brands/remington-grooming) - [VS Sassoon profile](/demand/nz/brands/vs-sassoon) - [All hair styling tool brands in New Zealand](/demand/nz/categories/nz-hair-styling-tool-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Remington or VS Sassoon? In August 2026, Remington had more branded searches than VS Sassoon among hair styling tool brands in New Zealand. Remington was estimated to have 3.2K branded searches compared to VS Sassoon’s 600, and held a 3.7% Share of Search versus VS Sassoon’s 0.69%. ## Cite this page Brandwave. "Remington vs VS Sassoon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/remington-grooming-vs-vs-sassoon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/remington-grooming-vs-vs-sassoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.