--- title: "Reliable Renovations vs Smith & Sons: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Reliable Renovations or Smith & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Auckland renovation builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reliable-renovations-vs-smith-sons" publisher: "Brandwave" --- # Reliable Renovations vs Smith & Sons: Which is more popular by branded search in New Zealand? Which is more popular in search, Reliable Renovations or Smith & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Auckland renovation builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reliable Renovations and Smith & Sons - **Competitive set**: Auckland renovation builders - **Market**: New Zealand - **Month measured**: Aug 2026 - **Reliable Renovations Share of Search**: 2.9% - **Smith & Sons Share of Search**: 29.8% ## Which is more popular in search, Reliable Renovations or Smith & Sons? - In August 2026, Smith & Sons had more branded searches than Reliable Renovations among auckland renovation builders in New Zealand. Smith & Sons was estimated to have 510 branded searches compared to Reliable Renovations’ 50, and held a 29.8% Share of Search versus Reliable Renovations’ 2.9%. - Smith & Sons was ahead of Reliable Renovations in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Reliable Renovations’ estimated Share of Search among auckland renovation builders in New Zealand moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 50. - Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among auckland renovation builders in New Zealand moved from 24.2% to 29.8%, and its estimated monthly branded searches moved from 430 to 510. ## How did search popularity change for New Zealand auckland renovation builders in August 2026? - In August 2026, Smith & Sons gained estimated Share of Search among auckland renovation builders in New Zealand, from 27.2% to 29.8%. - In August 2026, Reliable Renovations lost estimated Share of Search among auckland renovation builders in New Zealand, from 4% to 2.9%. ## Month by month | Month | Reliable Renovations estimated searches | Reliable Renovations Share of Search | Reliable Renovations rank | Smith & Sons estimated searches | Smith & Sons Share of Search | Smith & Sons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 2.8% | 3 | 430 | 24.2% | 2 | | Nov 2025 | 40 | 2.6% | 3 | 390 | 25% | 2 | | Dec 2025 | 20 | 1.7% | 3 | 380 | 32.8% | 2 | | Jan 2026 | 70 | 4.2% | 3 | 470 | 28.1% | 2 | | Feb 2026 | 40 | 2.2% | 3 | 590 | 31.7% | 2 | | Mar 2026 | 50 | 2.5% | 3 | 610 | 30.5% | 2 | | Apr 2026 | 50 | 3% | 3 | 470 | 28.5% | 2 | | May 2026 | 40 | 2.1% | 3 | 500 | 25.9% | 2 | | Jun 2026 | 40 | 2.3% | 3 | 470 | 27% | 2 | | Jul 2026 | 70 | 4% | 3 | 470 | 27.2% | 2 | | Aug 2026 | 50 | 2.9% | 3 | 510 | 29.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Reliable Renovations’ and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reliable Renovations**: Measured on the search term “reliable renovations”. - **Smith & Sons**: Measured on the search terms “smith & sons”, “smith & sons dunedin”, “smith & sons tauranga”, “smith and sons”, “smith and sons nz”, “smith and sons renovations”, “smith sons renovations”, “smith&sons”, “smithandsons” and “smithandsons.co.nz”, summed into one figure. - [Reliable Renovations profile](/demand/nz/brands/reliable-renovations) - [Smith & Sons profile](/demand/nz/brands/smith-sons) - [All auckland renovation builders in New Zealand](/demand/nz/categories/nz-auckland-renovation-builders): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Reliable Renovations or Smith & Sons? In August 2026, Smith & Sons had more branded searches than Reliable Renovations among auckland renovation builders in New Zealand. Smith & Sons was estimated to have 510 branded searches compared to Reliable Renovations’ 50, and held a 29.8% Share of Search versus Reliable Renovations’ 2.9%. ## Cite this page Brandwave. "Reliable Renovations vs Smith & Sons: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/reliable-renovations-vs-smith-sons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reliable-renovations-vs-smith-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.