--- title: "Regal Salmon vs Sealord: Which is searched more in New Zealand?" description: "Is Regal Salmon or Sealord more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salmon brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/regal-salmon-vs-sealord" publisher: "Brandwave" --- # Regal Salmon vs Sealord: Which is searched more in New Zealand? Is Regal Salmon or Sealord more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salmon brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Regal Salmon and Sealord - **Competitive set**: Salmon brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Regal Salmon Share of Search**: 2.8% - **Sealord Share of Search**: 13.4% ## Is Regal Salmon or Sealord more popular in search? - In September 2026, Sealord had more branded searches than Regal Salmon among salmon brands in New Zealand. Sealord had about 1,600 branded searches, while Regal Salmon had 340. Sealord made up 13.4% of all salmon brand searches we track, and Regal Salmon accounted for 2.8%. - Sealord was ahead of Regal Salmon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Regal Salmon’s share of searches among salmon brands in New Zealand moved from 2% to 2.8%, and its estimated monthly branded searches moved from 240 to 340. - Across the 12 months ending September 2026, Sealord’s share of searches among salmon brands in New Zealand moved from 13.6% to 13.4%, and its estimated monthly branded searches held steady at 1.6K. ## Top salmon brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Regal Salmon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sealord was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Regal Salmon was listed before Sealord in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Regal Salmon | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ōra King | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sealord | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | John West | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Big Glory Bay | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Akaroa Salmon | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Mt Cook Alpine Salmon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about salmon brands - Asked ChatGPT "Which salmon brand should I buy in New Zealand?": 1. Regal Salmon, 2. Big Glory Bay, 3. Ōra King, 4. John West - Asked ChatGPT "What are the best salmon brands in New Zealand?": 1. Ōra King, 2. Regal Salmon, 3. Akaroa Salmon, 4. Sealord - Asked ChatGPT "What's the best salmon brand in New Zealand for everyday meals?": 1. Regal Salmon, 2. Sealord, 3. John West, 4. Ōra King - Searched Google, AI Overview "smoked salmon nz": named none of the brands we track Not named in any answer: Mt Cook Alpine Salmon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand salmon brands in September 2026? - In September 2026, Ōra King overtook Regal Salmon to rank 4th among salmon brands in New Zealand, with 3.1% of the searches. - In September 2026, Sealord lost share of searches among salmon brands in New Zealand, from 16% to 13.4%. - In September 2026, Regal Salmon lost share of searches among salmon brands in New Zealand, from 3.6% to 2.8%. ## Month by month | Month | Regal Salmon estimated searches | Regal Salmon Share of Search | Regal Salmon rank | Sealord estimated searches | Sealord Share of Search | Sealord rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 240 | 2% | 7 | 1.6K | 13.6% | 3 | | Nov 2025 | 240 | 1.8% | 5 | 1.3K | 9.9% | 3 | | Dec 2025 | 290 | 1.4% | 6 | 1K | 4.9% | 3 | | Jan 2026 | 280 | 2.4% | 5 | 1.3K | 11.2% | 3 | | Feb 2026 | 220 | 1.9% | 5 | 1.3K | 11.3% | 3 | | Mar 2026 | 210 | 1.8% | 6 | 1.6K | 13.7% | 3 | | Apr 2026 | 190 | 1.6% | 6 | 1.9K | 15.5% | 3 | | May 2026 | 220 | 1.7% | 6 | 2.9K | 22.1% | 2 | | Jun 2026 | 280 | 2.3% | 5 | 2.4K | 19.5% | 2 | | Jul 2026 | 280 | 2.4% | 5 | 2.4K | 20.2% | 2 | | Aug 2026 | 430 | 3.6% | 4 | 1.9K | 16% | 3 | | Sep 2026 | 340 | 2.8% | 5 | 1.6K | 13.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Regal Salmon’s and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Regal Salmon**: Measured on the search terms “regal salmon”, “regal smoked salmon” and “regalsalmon”, summed into one figure. - **Sealord**: Measured on the search term “sealord”. - [Regal Salmon profile](/demand/nz/brands/regal-salmon) - [Sealord profile](/demand/nz/brands/sealord) - [All salmon brands in New Zealand](/demand/nz/categories/nz-salmon-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Regal Salmon or Sealord more popular in search? In September 2026, Sealord had more branded searches than Regal Salmon among salmon brands in New Zealand. Sealord had about 1,600 branded searches, while Regal Salmon had 340. Sealord made up 13.4% of all salmon brand searches we track, and Regal Salmon accounted for 2.8%. ## Cite this page Brandwave. "Regal Salmon vs Sealord: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/regal-salmon-vs-sealord This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/regal-salmon-vs-sealord. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.