--- title: "Rega vs Sony: Which is searched more in New Zealand?" description: "Is Rega or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Turntable brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rega-vs-sony" publisher: "Brandwave" --- # Rega vs Sony: Which is searched more in New Zealand? Is Rega or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Turntable brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rega and Sony - **Competitive set**: Turntable brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Rega Share of Search**: 3.5% - **Sony Share of Search**: 6.5% ## Is Rega or Sony more popular in search? - In September 2026, Sony had more branded searches than Rega among turntable brands in New Zealand. Sony had about 260 branded searches, while Rega had 140. Sony made up 6.5% of all turntable brand searches we track, and Rega accounted for 3.5%. - Sony was ahead of Rega in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rega’s share of searches among turntable brands in New Zealand moved from 3.6% to 3.5%, and its estimated monthly branded searches held steady at 140. - Across the 12 months ending September 2026, Sony’s share of searches among turntable brands in New Zealand moved from 5.3% to 6.5%, and its estimated monthly branded searches moved from 210 to 260. ## Top turntable brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rega appeared in all five answers. Sony was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rega was listed before Sony in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Audio-Technica | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pro-Ject | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Rega | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Technics | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Sony | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about turntable brands - Asked ChatGPT "Which turntable brand should I buy in New Zealand?": 1. Audio-Technica, 2. Pro-Ject, 3. Rega, 4. Sony - Asked ChatGPT "What are the best turntable brands in New Zealand?": 1. Rega, 2. Pro-Ject, 3. Technics, 4. Audio-Technica, 5. Sony - Asked ChatGPT "What's the best turntable brand in New Zealand for vinyl records?": 1. Pro-Ject, 2. Audio-Technica, 3. Rega, 4. Technics - Searched Google, AI Overview "record player nz": 1. Audio-Technica, 2. Technics, 3. Pro-Ject, 4. Rega - Searched Google, AI Overview "turntable nz": 1. Sony, 2. Audio-Technica, 3. Rega, 4. Pro-Ject Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand turntable brands in September 2026? - In September 2026, Sony gained share of searches among turntable brands in New Zealand, from 5.6% to 6.5%. - Rega’s share of searches among turntable brands in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.5% in September 2026. ## Month by month | Month | Rega estimated searches | Rega Share of Search | Rega rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 3.6% | 5 | 210 | 5.3% | 4 | | Nov 2025 | 160 | 3.8% | 5 | 390 | 9.2% | 4 | | Dec 2025 | 210 | 4.5% | 5 | 480 | 10.2% | 4 | | Jan 2026 | 160 | 4.2% | 5 | 260 | 6.8% | 4 | | Feb 2026 | 130 | 4% | 5 | 210 | 6.5% | 4 | | Mar 2026 | 160 | 3.6% | 5 | 260 | 5.9% | 4 | | Apr 2026 | 160 | 3.8% | 5 | 210 | 4.9% | 4 | | May 2026 | 180 | 4.3% | 5 | 210 | 5.1% | 4 | | Jun 2026 | 180 | 4.4% | 5 | 260 | 6.3% | 4 | | Jul 2026 | 160 | 3.9% | 5 | 210 | 5.2% | 4 | | Aug 2026 | 180 | 3.9% | 5 | 260 | 5.6% | 4 | | Sep 2026 | 140 | 3.5% | 5 | 260 | 6.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Rega’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rega**: Measured on the search terms “rega” and “rega turntable”, summed into one figure. - **Sony**: Measured on the search term “sony turntable”. - [Rega profile](/demand/nz/brands/rega) - [Sony profile](/demand/nz/brands/sony) - [All turntable brands in New Zealand](/demand/nz/categories/nz-turntable-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rega or Sony more popular in search? In September 2026, Sony had more branded searches than Rega among turntable brands in New Zealand. Sony had about 260 branded searches, while Rega had 140. Sony made up 6.5% of all turntable brand searches we track, and Rega accounted for 3.5%. ## Cite this page Brandwave. "Rega vs Sony: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/rega-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rega-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.