--- title: "Reform Fitness vs Tiaki Physio + Pilates: Which is searched more in New Zealand?" description: "Is Reform Fitness or Tiaki Physio + Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-tiaki-physio-plus-pilates" publisher: "Brandwave" --- # Reform Fitness vs Tiaki Physio + Pilates: Which is searched more in New Zealand? Is Reform Fitness or Tiaki Physio + Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reform Fitness and Tiaki Physio + Pilates - **Competitive set**: Wellington Pilates studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **Reform Fitness Share of Search**: 47.6% - **Tiaki Physio + Pilates Share of Search**: 10.2% ## Is Reform Fitness or Tiaki Physio + Pilates more popular in search? - In September 2026, Reform Fitness had more branded searches than Tiaki Physio + Pilates among Wellington Pilates studios in New Zealand. Reform Fitness had about 790 branded searches, while Tiaki Physio + Pilates had 170. Reform Fitness made up 47.6% of all Wellington Pilates studio searches we track, and Tiaki Physio + Pilates accounted for 10.2%. - Reform Fitness was ahead of Tiaki Physio + Pilates in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Reform Fitness’ share of searches among Wellington Pilates studios in New Zealand moved from 59.6% to 47.6%, and its estimated monthly branded searches moved from 930 to 790. - Across the 12 months ending September 2026, Tiaki Physio + Pilates’ share of searches among Wellington Pilates studios in New Zealand moved from 13.5% to 10.2%, and its estimated monthly branded searches moved from 210 to 170. ## Top Wellington Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions, Reform Fitness appeared in all three answers. Tiaki Physio + Pilates was mentioned in two out of three: in two of the three ChatGPT answers. Reform Fitness was listed before Tiaki Physio + Pilates in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Reform Fitness | 1st | 3 of 3 | 3 of 3 | | Thrive Pilates | 2nd | 3 of 3 | 3 of 3 | | Soul Pilates | 3rd | 2 of 3 | 2 of 3 | | Tiaki Physio + Pilates | 4th | 2 of 3 | 2 of 3 | | Performance Pilates | 5th | 3 of 3 | 3 of 3 | | ARC Wellness | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Wellington, New Zealand?": 1. Reform Fitness, 2. Thrive Pilates, 3. Soul Pilates, 4. Tiaki Physio + Pilates, 5. Performance Pilates - Asked ChatGPT "What are the best Pilates studios in Wellington, New Zealand?": 1. Thrive Pilates, 2. Reform Fitness, 3. Soul Pilates, 4. Tiaki Physio + Pilates, 5. Performance Pilates - Asked ChatGPT "What's the best Pilates studio in Wellington, New Zealand for core strength?": 1. Reform Fitness, 2. Thrive Pilates, 3. Performance Pilates Not named in any answer: ARC Wellness. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington Pilates studios in September 2026? - In September 2026, Reform Fitness gained share of searches among Wellington Pilates studios in New Zealand, from 46.9% to 47.6%. - In September 2026, Tiaki Physio + Pilates lost share of searches among Wellington Pilates studios in New Zealand, from 13.1% to 10.2%. ## Month by month | Month | Reform Fitness estimated searches | Reform Fitness Share of Search | Reform Fitness rank | Tiaki Physio + Pilates estimated searches | Tiaki Physio + Pilates Share of Search | Tiaki Physio + Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 930 | 59.6% | 1 | 210 | 13.5% | 3 | | Nov 2025 | 940 | 63.9% | 1 | 210 | 14.3% | 2 | | Dec 2025 | 800 | 64% | 1 | 170 | 13.6% | 2 | | Jan 2026 | 990 | 65.1% | 1 | 170 | 11.2% | 2 | | Feb 2026 | 770 | 62.1% | 1 | 210 | 16.9% | 2 | | Mar 2026 | 1K | 60.6% | 1 | 260 | 15.8% | 2 | | Apr 2026 | 950 | 53.4% | 1 | 170 | 9.6% | 3 | | May 2026 | 850 | 43.8% | 1 | 210 | 10.8% | 3 | | Jun 2026 | 860 | 45% | 1 | 210 | 11% | 3 | | Jul 2026 | 810 | 45% | 1 | 260 | 14.4% | 3 | | Aug 2026 | 750 | 46.9% | 1 | 210 | 13.1% | 3 | | Sep 2026 | 790 | 47.6% | 1 | 170 | 10.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Reform Fitness’ and Tiaki Physio + Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reform Fitness**: Measured on the search terms “reform cambridge”, “reform commercial bay”, “reform dunedin”, “reform ferrymead”, “reform fitness”, “reform fitness hobsonville”, “reform fitness karaka”, “reform fitness ormiston”, “reform fitness prebbleton”, “reform petone”, “reform pilates”, “reform queenstown”, “reform rotorua”, “reform victoria park”, “reform wanaka” and “reformfitness”, summed into one figure. - **Tiaki Physio + Pilates**: Measured on the search term “tiaki physio + pilates”. - [Reform Fitness profile](/demand/nz/brands/reform-fitness) - [Tiaki Physio + Pilates profile](/demand/nz/brands/tiaki-physio-plus-pilates) - [All Wellington Pilates studios in New Zealand](/demand/nz/locations/wellington/pilates-studios): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reform Fitness or Tiaki Physio + Pilates more popular in search? In September 2026, Reform Fitness had more branded searches than Tiaki Physio + Pilates among Wellington Pilates studios in New Zealand. Reform Fitness had about 790 branded searches, while Tiaki Physio + Pilates had 170. Reform Fitness made up 47.6% of all Wellington Pilates studio searches we track, and Tiaki Physio + Pilates accounted for 10.2%. ## Cite this page Brandwave. "Reform Fitness vs Tiaki Physio + Pilates: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-tiaki-physio-plus-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-tiaki-physio-plus-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.