--- title: "Reform Fitness vs Studio Pilates International: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Reform Fitness or Studio Pilates International? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-studio-pilates-international" publisher: "Brandwave" --- # Reform Fitness vs Studio Pilates International: Which is more popular by branded search in New Zealand? Which is more popular in search, Reform Fitness or Studio Pilates International? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reform Fitness and Studio Pilates International - **Competitive set**: Auckland Pilates studios - **Market**: New Zealand - **Month measured**: Aug 2026 - **Reform Fitness Share of Search**: 81% - **Studio Pilates International Share of Search**: 2.6% ## Which is more popular in search, Reform Fitness or Studio Pilates International? - In August 2026, Reform Fitness had more branded searches than Studio Pilates International among auckland pilates studios in New Zealand. Reform Fitness was estimated to have 18.2K branded searches compared to Studio Pilates International’s 590, and held an 81% Share of Search versus Studio Pilates International’s 2.6%. - Reform Fitness was ahead of Studio Pilates International in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among auckland pilates studios in New Zealand moved from 83.7% to 81%, and its estimated monthly branded searches moved from 21.2K to 18.2K. - Across the 11 months ending August 2026, Studio Pilates International’s estimated Share of Search among auckland pilates studios in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 650 to 590. ## How did search popularity change for New Zealand auckland pilates studios in August 2026? - Estimated monthly branded searches for Reform Fitness in New Zealand fell 14.4% over 11 measured months, from 21.2K to 18.2K in August 2026. ## Month by month | Month | Reform Fitness estimated searches | Reform Fitness Share of Search | Reform Fitness rank | Studio Pilates International estimated searches | Studio Pilates International Share of Search | Studio Pilates International rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.2K | 83.7% | 1 | 650 | 2.6% | 5 | | Nov 2025 | 20.9K | 84.6% | 1 | 780 | 3.2% | 3 | | Dec 2025 | 18.2K | 86.2% | 1 | 600 | 2.8% | 3 | | Jan 2026 | 22.5K | 84.2% | 1 | 840 | 3.1% | 3 | | Feb 2026 | 20.7K | 83.5% | 1 | 680 | 2.7% | 4 | | Mar 2026 | 21K | 83.6% | 1 | 580 | 2.3% | 5 | | Apr 2026 | 20.9K | 82.5% | 1 | 660 | 2.6% | 4 | | May 2026 | 20.1K | 78.9% | 1 | 810 | 3.2% | 5 | | Jun 2026 | 19.1K | 81.2% | 1 | 600 | 2.5% | 6 | | Jul 2026 | 18K | 81% | 1 | 600 | 2.7% | 6 | | Aug 2026 | 18.2K | 81% | 1 | 590 | 2.6% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Reform Fitness’ and Studio Pilates International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reform Fitness**: Measured on the search terms “reform albany”, “reform ashburton”, “reform auckland”, “reform birkenhead”, “reform cambridge”, “reform christchurch”, “reform commercial bay”, “reform dunedin”, “reform ferrymead”, “reform fitness”, “reform fitness albany”, “reform fitness auckland”, “reform fitness birkenhead”, “reform fitness cambridge”, “reform fitness christchurch”, “reform fitness commercial bay”, “reform fitness dunedin”, “reform fitness hamilton”, “reform fitness hobsonville”, “reform fitness karaka”, “reform fitness mt maunganui”, “reform fitness mt wellington”, “reform fitness new plymouth”, “reform fitness newmarket”, “reform fitness nz”, “reform fitness onehunga”, “reform fitness ormiston”, “reform fitness papamoa”, “reform fitness parnell”, “reform fitness petone”, “reform fitness pilates”, “reform fitness prebbleton”, “reform fitness prices”, “reform fitness queenstown”, “reform fitness rototuna”, “reform fitness silverdale”, “reform fitness takapuna”, “reform fitness victoria park”, “reform fitness wanaka”, “reform fitness wellington”, “reform hamilton”, “reform hobsonville”, “reform karaka”, “reform mt maunganui”, “reform mt wellington”, “reform new plymouth”, “reform newmarket”, “reform onehunga”, “reform ormiston”, “reform papamoa”, “reform parnell”, “reform petone”, “reform pilates”, “reform pilates cambridge”, “reform pilates prices”, “reform prebbleton”, “reform queenstown”, “reform rolleston”, “reform rotorua”, “reform rototuna”, “reform silverdale”, “reform takapuna”, “reform taupo”, “reform victoria park”, “reform wanaka”, “reform wellington” and “reformfitness”, summed into one figure. - **Studio Pilates International**: Measured on the search terms “studio pilates international”, “studio pilates international albany”, “studio pilates international north shore”, “studio pilates international reformer pilates”, “studio pilates nz” and “studiopilates.com”, summed into one figure. - [Reform Fitness profile](/demand/nz/brands/reform-fitness) - [Studio Pilates International profile](/demand/nz/brands/studio-pilates-international) - [All auckland pilates studios in New Zealand](/demand/nz/categories/nz-auckland-pilates-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Reform Fitness or Studio Pilates International? In August 2026, Reform Fitness had more branded searches than Studio Pilates International among auckland pilates studios in New Zealand. Reform Fitness was estimated to have 18.2K branded searches compared to Studio Pilates International’s 590, and held an 81% Share of Search versus Studio Pilates International’s 2.6%. ## Cite this page Brandwave. "Reform Fitness vs Studio Pilates International: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-studio-pilates-international This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-studio-pilates-international. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.