--- title: "Reform Fitness vs STRONG Pilates: Which is searched more in New Zealand?" description: "Is Reform Fitness or STRONG Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pilates studio chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-strong-pilates" publisher: "Brandwave" --- # Reform Fitness vs STRONG Pilates: Which is searched more in New Zealand? Is Reform Fitness or STRONG Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pilates studio chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reform Fitness and STRONG Pilates - **Competitive set**: Pilates studio chains - **Market**: New Zealand - **Month measured**: Sep 2026 - **Reform Fitness Share of Search**: 27% - **STRONG Pilates Share of Search**: 14.1% ## Is Reform Fitness or STRONG Pilates more popular in search? - In September 2026, Reform Fitness had more branded searches than STRONG Pilates among pilates studio chains in New Zealand. Reform Fitness had about 1,680 branded searches, while STRONG Pilates had 880. Reform Fitness made up 27% of all pilates studio chain searches we track, and STRONG Pilates accounted for 14.1%. - The lead changed hands once in the 12 months ending September 2026: Reform Fitness took it in November 2025. - Across the 12 months ending September 2026, Reform Fitness’ share of searches among pilates studio chains in New Zealand moved from 23.2% to 27%, and its estimated monthly branded searches moved from 1.5K to 1.7K. - Across the 12 months ending September 2026, STRONG Pilates’ share of searches among pilates studio chains in New Zealand moved from 24.3% to 14.1%, and its estimated monthly branded searches moved from 1.6K to 880. ## Top pilates studio chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Reform Fitness appeared in all three answers. STRONG Pilates was mentioned in two out of three: in two of the three ChatGPT answers. Reform Fitness was listed before STRONG Pilates in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Reform Fitness | 1st | 3 of 3 | 3 of 3 | | Studio Pilates International | 2nd | 3 of 3 | 3 of 3 | | STRONG Pilates | 3rd | 2 of 3 | 2 of 3 | | KX Pilates | 4th | 2 of 3 | 2 of 3 | | Body in Motion | Not ranked | 0 of 3 | 0 of 3 | | SO Fitness | Not ranked | 0 of 3 | 0 of 3 | | Aligne Studio | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about pilates studio chains - Asked ChatGPT "Which pilates studio chain should I join in New Zealand?": 1. Reform Fitness, 2. Studio Pilates International, 3. KX Pilates - Asked ChatGPT "What are the best pilates studio chains in New Zealand?": 1. Reform Fitness, 2. Studio Pilates International, 3. STRONG Pilates, 4. KX Pilates - Asked ChatGPT "What's the best pilates studio chain in New Zealand for core strength?": 1. Reform Fitness, 2. Studio Pilates International, 3. STRONG Pilates Not named in any answer: Body in Motion, SO Fitness and Aligne Studio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pilates studio chains in September 2026? - In September 2026, Reform Fitness gained share of searches among pilates studio chains in New Zealand, from 24% to 27%. - In September 2026, STRONG Pilates lost share of searches among pilates studio chains in New Zealand, from 19% to 14.1%. ## Month by month | Month | Reform Fitness estimated searches | Reform Fitness Share of Search | Reform Fitness rank | STRONG Pilates estimated searches | STRONG Pilates Share of Search | STRONG Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 23.2% | 2 | 1.6K | 24.3% | 1 | | Nov 2025 | 1.6K | 25.5% | 1 | 1.3K | 20.1% | 4 | | Dec 2025 | 1.7K | 31.5% | 1 | 1K | 18.6% | 4 | | Jan 2026 | 1.8K | 24.4% | 1 | 1.6K | 22% | 3 | | Feb 2026 | 1.5K | 24% | 2 | 1.3K | 20.8% | 3 | | Mar 2026 | 1.8K | 25.1% | 1 | 1.3K | 17.8% | 4 | | Apr 2026 | 2.1K | 27.2% | 1 | 1.3K | 17.2% | 4 | | May 2026 | 2K | 25.6% | 1 | 1K | 12.8% | 4 | | Jun 2026 | 1.7K | 23.3% | 2 | 1K | 13.7% | 4 | | Jul 2026 | 1.8K | 26.8% | 1 | 1K | 14.6% | 4 | | Aug 2026 | 1.6K | 24% | 1 | 1.3K | 19% | 3 | | Sep 2026 | 1.7K | 27% | 1 | 880 | 14.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Reform Fitness’ and STRONG Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reform Fitness**: Measured on the search terms “reform cambridge”, “reform dunedin”, “reform petone”, “reform queenstown” and “reform rotorua”, summed into one figure. - **STRONG Pilates**: Measured on the search term “strong pilates”. - [Reform Fitness profile](/demand/nz/brands/reform-fitness) - [STRONG Pilates profile](/demand/nz/brands/strong-pilates) - [All pilates studio chains in New Zealand](/demand/nz/categories/nz-pilates-studio-chains): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reform Fitness or STRONG Pilates more popular in search? In September 2026, Reform Fitness had more branded searches than STRONG Pilates among pilates studio chains in New Zealand. Reform Fitness had about 1,680 branded searches, while STRONG Pilates had 880. Reform Fitness made up 27% of all pilates studio chain searches we track, and STRONG Pilates accounted for 14.1%. ## Cite this page Brandwave. "Reform Fitness vs STRONG Pilates: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-strong-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-strong-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.