--- title: "Reform Fitness vs Soul Pilates: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Reform Fitness or Soul Pilates? Compare estimated monthly branded-search demand and Share of Search inside the Wellington Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-soul-pilates" publisher: "Brandwave" --- # Reform Fitness vs Soul Pilates: Which is more popular by branded search in New Zealand? Which is more popular in search, Reform Fitness or Soul Pilates? Compare estimated monthly branded-search demand and Share of Search inside the Wellington Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reform Fitness and Soul Pilates - **Competitive set**: Wellington Pilates studios - **Market**: New Zealand - **Month measured**: Aug 2026 - **Reform Fitness Share of Search**: 91.1% - **Soul Pilates Share of Search**: 7.2% ## Which is more popular in search, Reform Fitness or Soul Pilates? - In August 2026, Reform Fitness had more branded searches than Soul Pilates among wellington pilates studios in New Zealand. Reform Fitness was estimated to have 18.2K branded searches compared to Soul Pilates’ 1.4K, and held a 91.1% Share of Search versus Soul Pilates’ 7.2%. - Reform Fitness was ahead of Soul Pilates in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among wellington pilates studios in New Zealand moved from 96.2% to 91.1%, and its estimated monthly branded searches moved from 21.2K to 18.2K. - Across the 11 months ending August 2026, Soul Pilates’ estimated Share of Search among wellington pilates studios in New Zealand moved from 1.4% to 7.2%, and its estimated monthly branded searches moved from 320 to 1.4K. ## How did search popularity change for New Zealand wellington pilates studios in August 2026? - In August 2026, Soul Pilates gained estimated Share of Search among wellington pilates studios in New Zealand, from 6.1% to 7.2%. - In August 2026, Reform Fitness lost estimated Share of Search among wellington pilates studios in New Zealand, from 92% to 91.1%. ## Month by month | Month | Reform Fitness estimated searches | Reform Fitness Share of Search | Reform Fitness rank | Soul Pilates estimated searches | Soul Pilates Share of Search | Soul Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.2K | 96.2% | 1 | 320 | 1.4% | 3 | | Nov 2025 | 20.9K | 96.4% | 1 | 390 | 1.8% | 2 | | Dec 2025 | 18.2K | 96.5% | 1 | 260 | 1.4% | 3 | | Jan 2026 | 22.5K | 96.1% | 1 | 390 | 1.7% | 3 | | Feb 2026 | 20.7K | 96.9% | 1 | 320 | 1.5% | 2 | | Mar 2026 | 21K | 95.8% | 1 | 460 | 2.1% | 2 | | Apr 2026 | 20.9K | 93.9% | 1 | 980 | 4.4% | 2 | | May 2026 | 20.1K | 91.5% | 1 | 1.5K | 6.7% | 2 | | Jun 2026 | 19.1K | 91.4% | 1 | 1.4K | 6.5% | 2 | | Jul 2026 | 18K | 92% | 1 | 1.2K | 6.1% | 2 | | Aug 2026 | 18.2K | 91.1% | 1 | 1.4K | 7.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Reform Fitness’ and Soul Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reform Fitness**: Measured on the search terms “reform albany”, “reform ashburton”, “reform auckland”, “reform birkenhead”, “reform cambridge”, “reform christchurch”, “reform commercial bay”, “reform dunedin”, “reform ferrymead”, “reform fitness”, “reform fitness albany”, “reform fitness auckland”, “reform fitness birkenhead”, “reform fitness cambridge”, “reform fitness christchurch”, “reform fitness commercial bay”, “reform fitness dunedin”, “reform fitness hamilton”, “reform fitness hobsonville”, “reform fitness karaka”, “reform fitness mt maunganui”, “reform fitness mt wellington”, “reform fitness new plymouth”, “reform fitness newmarket”, “reform fitness nz”, “reform fitness onehunga”, “reform fitness ormiston”, “reform fitness papamoa”, “reform fitness parnell”, “reform fitness petone”, “reform fitness pilates”, “reform fitness prebbleton”, “reform fitness prices”, “reform fitness queenstown”, “reform fitness rototuna”, “reform fitness silverdale”, “reform fitness takapuna”, “reform fitness victoria park”, “reform fitness wanaka”, “reform fitness wellington”, “reform hamilton”, “reform hobsonville”, “reform karaka”, “reform mt maunganui”, “reform mt wellington”, “reform new plymouth”, “reform newmarket”, “reform onehunga”, “reform ormiston”, “reform papamoa”, “reform parnell”, “reform petone”, “reform pilates”, “reform pilates cambridge”, “reform pilates prices”, “reform prebbleton”, “reform queenstown”, “reform rolleston”, “reform rotorua”, “reform rototuna”, “reform silverdale”, “reform takapuna”, “reform taupo”, “reform victoria park”, “reform wanaka”, “reform wellington” and “reformfitness”, summed into one figure. - **Soul Pilates**: Measured on the search terms “soul pilates”, “soul pilates wellington” and “soulpilates”, summed into one figure. - [Reform Fitness profile](/demand/nz/brands/reform-fitness) - [Soul Pilates profile](/demand/nz/brands/soul-pilates) - [All wellington pilates studios in New Zealand](/demand/nz/categories/nz-wellington-pilates-studios): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Reform Fitness or Soul Pilates? In August 2026, Reform Fitness had more branded searches than Soul Pilates among wellington pilates studios in New Zealand. Reform Fitness was estimated to have 18.2K branded searches compared to Soul Pilates’ 1.4K, and held a 91.1% Share of Search versus Soul Pilates’ 7.2%. ## Cite this page Brandwave. "Reform Fitness vs Soul Pilates: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-soul-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-soul-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.