--- title: "Reform Fitness vs Sala: Which is searched more in New Zealand?" description: "Is Reform Fitness or Sala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-sala-pilates" publisher: "Brandwave" --- # Reform Fitness vs Sala: Which is searched more in New Zealand? Is Reform Fitness or Sala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reform Fitness and Sala - **Competitive set**: Auckland Pilates studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **Reform Fitness Share of Search**: 73.7% - **Sala Share of Search**: 0.63% ## Is Reform Fitness or Sala more popular in search? - In September 2026, Reform Fitness had more branded searches than Sala among Auckland Pilates studios in New Zealand. Reform Fitness had about 10,600 branded searches, while Sala had 90. Reform Fitness made up 73.7% of all Auckland Pilates studio searches we track, and Sala accounted for 0.63%. - Reform Fitness was ahead of Sala in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Reform Fitness’ share of searches among Auckland Pilates studios in New Zealand moved from 80.9% to 73.7%, and its estimated monthly branded searches moved from 13.5K to 10.6K. - Across the 12 months ending September 2026, Sala’s share of searches among Auckland Pilates studios in New Zealand moved from 0.3% to 0.63%, and its estimated monthly branded searches moved from 50 to 90. ## Top Auckland Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions, Reform Fitness and Sala were each mentioned in two out of three: in two of the three ChatGPT answers. Reform Fitness was listed before Sala in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Core Collective | 1st | 3 of 3 | 3 of 3 | | Reform Fitness | 2nd | 2 of 3 | 2 of 3 | | Studio Soléa | 3rd | 2 of 3 | 2 of 3 | | Studio Pilates International | 4th | 2 of 3 | 2 of 3 | | SO Fitness | 5th | 1 of 3 | 1 of 3 | | Unity Studios | 5th | 2 of 3 | 2 of 3 | | Sala | 7th | 2 of 3 | 2 of 3 | | Aligne Studio | Not ranked | 0 of 3 | 0 of 3 | | Always Pilates | Not ranked | 0 of 3 | 0 of 3 | | KX Pilates | Not ranked | 0 of 3 | 0 of 3 | | Peak Pilates & Physiotherapy | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Auckland, New Zealand?": 1. Core Collective, 2. Reform Fitness, 3. Studio Soléa, 4. Unity Studios, 5. Sala - Asked ChatGPT "What are the best Pilates studios in Auckland, New Zealand?": 1. Core Collective, 2. SO Fitness, 3. Studio Pilates International, 4. Unity Studios, 5. Sala - Asked ChatGPT "What's the best Pilates studio in Auckland, New Zealand for a reformer class?": 1. Core Collective, 2. Reform Fitness, 3. Studio Soléa, 4. Studio Pilates International Not named in any answer: Aligne Studio, Always Pilates, KX Pilates and Peak Pilates & Physiotherapy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland Pilates studios in September 2026? - In September 2026, Reform Fitness gained share of searches among Auckland Pilates studios in New Zealand, from 73% to 73.7%. - Estimated monthly branded searches for Sala in New Zealand rose 80% over 12 measured months, from 50 to 90 in September 2026. ## Month by month | Month | Reform Fitness estimated searches | Reform Fitness Share of Search | Reform Fitness rank | Sala estimated searches | Sala Share of Search | Sala rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.5K | 80.9% | 1 | 50 | 0.3% | 10 | | Nov 2025 | 13K | 81% | 1 | 50 | 0.31% | 9 | | Dec 2025 | 10.2K | 80.7% | 1 | 40 | 0.32% | 11 | | Jan 2026 | 14K | 79.6% | 1 | 70 | 0.4% | 9 | | Feb 2026 | 11.6K | 74.7% | 1 | 70 | 0.45% | 9 | | Mar 2026 | 13K | 76.3% | 1 | 50 | 0.29% | 11 | | Apr 2026 | 11.5K | 73.7% | 1 | 50 | 0.32% | 11 | | May 2026 | 11.1K | 67.9% | 1 | 70 | 0.43% | 10 | | Jun 2026 | 11.2K | 71.5% | 1 | 90 | 0.58% | 10 | | Jul 2026 | 10.2K | 71.7% | 1 | 90 | 0.63% | 9 | | Aug 2026 | 10.8K | 73% | 1 | 90 | 0.61% | 9 | | Sep 2026 | 10.6K | 73.7% | 1 | 90 | 0.63% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Reform Fitness’ and Sala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reform Fitness**: Measured on the search terms “reform birkenhead”, “reform cambridge”, “reform commercial bay”, “reform dunedin”, “reform ferrymead”, “reform fitness”, “reform fitness albany”, “reform fitness hobsonville”, “reform fitness karaka”, “reform fitness onehunga”, “reform fitness ormiston”, “reform fitness parnell”, “reform fitness prebbleton”, “reform fitness silverdale”, “reform fitness takapuna”, “reform newmarket”, “reform onehunga”, “reform petone”, “reform pilates”, “reform queenstown”, “reform rotorua”, “reform victoria park”, “reform wanaka” and “reformfitness”, summed into one figure. - **Sala**: Measured on the search term “sala pilates”. - [Reform Fitness profile](/demand/nz/brands/reform-fitness) - [Sala profile](/demand/nz/brands/sala-pilates) - [All Auckland Pilates studios in New Zealand](/demand/nz/locations/auckland/pilates-studios): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reform Fitness or Sala more popular in search? In September 2026, Reform Fitness had more branded searches than Sala among Auckland Pilates studios in New Zealand. Reform Fitness had about 10,600 branded searches, while Sala had 90. Reform Fitness made up 73.7% of all Auckland Pilates studio searches we track, and Sala accounted for 0.63%. ## Cite this page Brandwave. "Reform Fitness vs Sala: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-sala-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reform-fitness-vs-sala-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.