--- title: "Reform vs Sculpt Reformer Pilates: Which is searched more in New Zealand?" description: "Is Reform or Sculpt Reformer Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reform-christchurch-vs-sculpt-reformer-pilates" publisher: "Brandwave" --- # Reform vs Sculpt Reformer Pilates: Which is searched more in New Zealand? Is Reform or Sculpt Reformer Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reform and Sculpt Reformer Pilates - **Competitive set**: Christchurch Pilates studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **Reform Share of Search**: 14.1% - **Sculpt Reformer Pilates Share of Search**: 2.5% ## Is Reform or Sculpt Reformer Pilates more popular in search? - In September 2026, Reform had more branded searches than Sculpt Reformer Pilates among Christchurch Pilates studios in New Zealand. Reform had about 390 branded searches, while Sculpt Reformer Pilates had 70. Reform made up 14.1% of all Christchurch Pilates studio searches we track, and Sculpt Reformer Pilates accounted for 2.5%. - Reform was ahead of Sculpt Reformer Pilates in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Reform’s share of searches among Christchurch Pilates studios in New Zealand moved from 19.8% to 14.1%, and its estimated monthly branded searches moved from 720 to 390. - Across the 12 months ending September 2026, Sculpt Reformer Pilates’ share of searches among Christchurch Pilates studios in New Zealand moved from 1.9% to 2.5%, and its estimated monthly branded searches held steady at 70. ## Top Christchurch Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Reform was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sculpt Reformer Pilates was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reform was listed before Sculpt Reformer Pilates in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Reform | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Balance Pilates | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Carve Studio | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Sculpt Reformer Pilates | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Reform Fitness | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Camp Pilates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Core Pilates and Mind | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arched Reformer Pilates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Centred Studios | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Christchurch Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Christchurch, New Zealand?": 1. Reform, 2. Sculpt Reformer Pilates, 3. Balance Pilates - Asked ChatGPT "What are the best Pilates studios in Christchurch, New Zealand?": 1. Reform, 2. Balance Pilates, 3. Reform Fitness - Asked ChatGPT "What's the best Pilates studio in Christchurch, New Zealand for core strength?": 1. Reform, 2. Carve Studio, 3. Balance Pilates - Searched Google, AI Overview "pilates christchurch": named none of the brands we track - Searched Google, AI Overview "reformer pilates christchurch": named none of the brands we track Not named in any answer: Camp Pilates, Core Pilates and Mind, Arched Reformer Pilates and Centred Studios. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch Pilates studios in September 2026? - In September 2026, Arched Reformer Pilates overtook Sculpt Reformer Pilates to rank 7th among Christchurch Pilates studios in New Zealand, with 3.2% of the searches. - In September 2026, Reform lost share of searches among Christchurch Pilates studios in New Zealand, from 15.4% to 14.1%. ## Month by month | Month | Reform estimated searches | Reform Share of Search | Reform rank | Sculpt Reformer Pilates estimated searches | Sculpt Reformer Pilates Share of Search | Sculpt Reformer Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 19.8% | 2 | 70 | 1.9% | 6 | | Nov 2025 | 590 | 19.5% | 2 | 40 | 1.3% | 6 | | Dec 2025 | 590 | 19.2% | 2 | 50 | 1.6% | 7 | | Jan 2026 | 880 | 22.3% | 2 | 70 | 1.8% | 6 | | Feb 2026 | 590 | 18.7% | 2 | 50 | 1.6% | 8 | | Mar 2026 | 720 | 19.5% | 2 | 70 | 1.9% | 8 | | Apr 2026 | 590 | 15.8% | 2 | 90 | 2.4% | 7 | | May 2026 | 590 | 18.3% | 2 | 110 | 3.4% | 7 | | Jun 2026 | 590 | 18.3% | 2 | 70 | 2.2% | 7 | | Jul 2026 | 480 | 15.7% | 2 | 70 | 2.3% | 7 | | Aug 2026 | 480 | 15.4% | 2 | 70 | 2.3% | 7 | | Sep 2026 | 390 | 14.1% | 2 | 70 | 2.5% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Reform’s and Sculpt Reformer Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reform**: Measured on the search term “reform pilates christchurch”. - **Sculpt Reformer Pilates**: Measured on the search term “sculpt reformer pilates”. - [Reform profile](/demand/nz/brands/reform-christchurch) - [Sculpt Reformer Pilates profile](/demand/nz/brands/sculpt-reformer-pilates) - [All Christchurch Pilates studios in New Zealand](/demand/nz/locations/christchurch/pilates-studios): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reform or Sculpt Reformer Pilates more popular in search? In September 2026, Reform had more branded searches than Sculpt Reformer Pilates among Christchurch Pilates studios in New Zealand. Reform had about 390 branded searches, while Sculpt Reformer Pilates had 70. Reform made up 14.1% of all Christchurch Pilates studio searches we track, and Sculpt Reformer Pilates accounted for 2.5%. ## Cite this page Brandwave. "Reform vs Sculpt Reformer Pilates: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/reform-christchurch-vs-sculpt-reformer-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reform-christchurch-vs-sculpt-reformer-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.