--- title: "Reform vs Reform Fitness: Which is searched more in New Zealand?" description: "Is Reform or Reform Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reform-christchurch-vs-reform-fitness" publisher: "Brandwave" --- # Reform vs Reform Fitness: Which is searched more in New Zealand? Is Reform or Reform Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reform and Reform Fitness - **Competitive set**: Christchurch Pilates studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **Reform Share of Search**: 14.1% - **Reform Fitness Share of Search**: 57.4% ## Is Reform or Reform Fitness more popular in search? - In September 2026, Reform Fitness had more branded searches than Reform among Christchurch Pilates studios in New Zealand. Reform Fitness had about 1,590 branded searches, while Reform had 390. Reform Fitness made up 57.4% of all Christchurch Pilates studio searches we track, and Reform accounted for 14.1%. - Reform Fitness was ahead of Reform in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Reform’s share of searches among Christchurch Pilates studios in New Zealand moved from 19.8% to 14.1%, and its estimated monthly branded searches moved from 720 to 390. - Across the 12 months ending September 2026, Reform Fitness’ share of searches among Christchurch Pilates studios in New Zealand moved from 56.6% to 57.4%, and its estimated monthly branded searches moved from 2.1K to 1.6K. ## Top Christchurch Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Reform was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reform Fitness was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reform was listed before Reform Fitness in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Reform | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Balance Pilates | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Carve Studio | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Sculpt Reformer Pilates | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Reform Fitness | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Camp Pilates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Core Pilates and Mind | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arched Reformer Pilates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Centred Studios | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Christchurch Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Christchurch, New Zealand?": 1. Reform, 2. Sculpt Reformer Pilates, 3. Balance Pilates - Asked ChatGPT "What are the best Pilates studios in Christchurch, New Zealand?": 1. Reform, 2. Balance Pilates, 3. Reform Fitness - Asked ChatGPT "What's the best Pilates studio in Christchurch, New Zealand for core strength?": 1. Reform, 2. Carve Studio, 3. Balance Pilates - Searched Google, AI Overview "pilates christchurch": named none of the brands we track - Searched Google, AI Overview "reformer pilates christchurch": named none of the brands we track Not named in any answer: Camp Pilates, Core Pilates and Mind, Arched Reformer Pilates and Centred Studios. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch Pilates studios in September 2026? - In September 2026, Reform Fitness gained share of searches among Christchurch Pilates studios in New Zealand, from 54.7% to 57.4%. - In September 2026, Reform lost share of searches among Christchurch Pilates studios in New Zealand, from 15.4% to 14.1%. ## Month by month | Month | Reform estimated searches | Reform Share of Search | Reform rank | Reform Fitness estimated searches | Reform Fitness Share of Search | Reform Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 19.8% | 2 | 2.1K | 56.6% | 1 | | Nov 2025 | 590 | 19.5% | 2 | 1.8K | 59.7% | 1 | | Dec 2025 | 590 | 19.2% | 2 | 1.8K | 58.3% | 1 | | Jan 2026 | 880 | 22.3% | 2 | 2.2K | 55.3% | 1 | | Feb 2026 | 590 | 18.7% | 2 | 1.8K | 55.7% | 1 | | Mar 2026 | 720 | 19.5% | 2 | 1.8K | 49.2% | 1 | | Apr 2026 | 590 | 15.8% | 2 | 2.1K | 55.9% | 1 | | May 2026 | 590 | 18.3% | 2 | 1.6K | 50.6% | 1 | | Jun 2026 | 590 | 18.3% | 2 | 1.7K | 53.4% | 1 | | Jul 2026 | 480 | 15.7% | 2 | 1.6K | 53.4% | 1 | | Aug 2026 | 480 | 15.4% | 2 | 1.7K | 54.7% | 1 | | Sep 2026 | 390 | 14.1% | 2 | 1.6K | 57.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Reform’s and Reform Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reform**: Measured on the search term “reform pilates christchurch”. - **Reform Fitness**: Measured on the search terms “reform cambridge”, “reform commercial bay”, “reform dunedin”, “reform ferrymead”, “reform fitness”, “reform fitness hobsonville”, “reform fitness karaka”, “reform fitness ormiston”, “reform fitness prebbleton”, “reform petone”, “reform pilates”, “reform queenstown”, “reform rolleston”, “reform rotorua”, “reform victoria park”, “reform wanaka” and “reformfitness”, summed into one figure. - [Reform profile](/demand/nz/brands/reform-christchurch) - [Reform Fitness profile](/demand/nz/brands/reform-fitness) - [All Christchurch Pilates studios in New Zealand](/demand/nz/locations/christchurch/pilates-studios): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reform or Reform Fitness more popular in search? In September 2026, Reform Fitness had more branded searches than Reform among Christchurch Pilates studios in New Zealand. Reform Fitness had about 1,590 branded searches, while Reform had 390. Reform Fitness made up 57.4% of all Christchurch Pilates studio searches we track, and Reform accounted for 14.1%. ## Cite this page Brandwave. "Reform vs Reform Fitness: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/reform-christchurch-vs-reform-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reform-christchurch-vs-reform-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.