--- title: "Reds Hairdressing vs Tokki Hair Studio: Which is more popular in New Zealand?" description: "Is Reds Hairdressing or Tokki Hair Studio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reds-hairdressing-vs-tokki-hair-studio" publisher: "Brandwave" --- # Reds Hairdressing vs Tokki Hair Studio: Which is more popular in New Zealand? Is Reds Hairdressing or Tokki Hair Studio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reds Hairdressing and Tokki Hair Studio - **Competitive set**: Wellington region hair salons - **Market**: New Zealand - **Month measured**: Oct 2026 - **Reds Hairdressing Share of Search**: 0.45% - **Tokki Hair Studio Share of Search**: 29.7% ## Is Reds Hairdressing or Tokki Hair Studio more popular in search? - In October 2026, Tokki Hair Studio had more branded searches than Reds Hairdressing among wellington region hair salons in New Zealand. Tokki Hair Studio had about 1,320 branded searches, while Reds Hairdressing had 20. Tokki Hair Studio made up 29.7% of all wellington region hair salon searches we track, and Reds Hairdressing accounted for 0.45%. - Tokki Hair Studio was ahead of Reds Hairdressing in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Reds Hairdressing’s share of searches among wellington region hair salons in New Zealand moved from 0.44% to 0.45%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending October 2026, Tokki Hair Studio’s share of searches among wellington region hair salons in New Zealand moved from 35.6% to 29.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top wellington region hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tokki Hair Studio was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Reds Hairdressing did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Miss Fox | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Buoy Salon & Spa | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Sable Fine Hair | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Tokki Hair Studio | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Mane Salon | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Reds Hairdressing | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about wellington region hair salons - Asked ChatGPT "Which hair salon should I go to in Wellington Region, New Zealand?": 1. Miss Fox, 2. Sable Fine Hair, 3. Tokki Hair Studio, 4. Buoy Salon & Spa - Asked ChatGPT "What are the best hair salons in Wellington Region, New Zealand?": 1. Buoy Salon & Spa, 2. Miss Fox, 3. Sable Fine Hair, 4. Mane Salon, 5. Tokki Hair Studio - Asked ChatGPT "What's the best hair salon in Wellington Region, New Zealand for a haircut?": 1. Buoy Salon & Spa, 2. Sable Fine Hair, 3. Miss Fox, 4. Mane Salon - Searched Google, AI Overview "hairdresser wellington nz": 1. Miss Fox, 2. Buoy Salon & Spa Not named in any answer: Reds Hairdressing. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand wellington region hair salons in October 2026? - In October 2026, Tokki Hair Studio lost share of searches among wellington region hair salons in New Zealand, from 31.8% to 29.7%. ## How has branded search for Reds Hairdressing and Tokki Hair Studio changed in New Zealand over the last 12 months? | Month | Reds Hairdressing estimated searches | Reds Hairdressing Share of Search | Reds Hairdressing rank | Tokki Hair Studio estimated searches | Tokki Hair Studio Share of Search | Tokki Hair Studio rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 0.44% | 6 | 1.6K | 35.6% | 1 | | Dec 2025 | 10 | 0.26% | 6 | 1.3K | 34.1% | 1 | | Jan 2026 | 30 | 0.7% | 6 | 1.3K | 30.6% | 1 | | Feb 2026 | 10 | 0.25% | 6 | 1.3K | 32.8% | 1 | | Mar 2026 | 20 | 0.41% | 6 | 1.6K | 33.6% | 1 | | Apr 2026 | 20 | 0.45% | 6 | 1.6K | 36.4% | 1 | | May 2026 | 10 | 0.21% | 6 | 1.6K | 33.9% | 1 | | Jun 2026 | 20 | 0.52% | 6 | 1K | 26.3% | 1 | | Jul 2026 | 20 | 0.5% | 6 | 1K | 25% | 1 | | Aug 2026 | 10 | 0.26% | 6 | 1K | 27% | 1 | | Sep 2026 | 20 | 0.48% | 6 | 1.3K | 31.8% | 1 | | Oct 2026 | 20 | 0.45% | 6 | 1.3K | 29.7% | 1 | ## How are Reds Hairdressing’s and Tokki Hair Studio’s branded searches counted? Brandwave collects information about searches that people make online using Reds Hairdressing’s and Tokki Hair Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reds Hairdressing**: Measured on the search term “reds hairdressing”. - **Tokki Hair Studio**: Measured on the search terms “tokki hair studio” and “tokki hair studio wellington”, summed into one figure. - [Reds Hairdressing profile](/demand/nz/brands/reds-hairdressing) - [Tokki Hair Studio profile](/demand/nz/brands/tokki-hair-studio) - [All wellington region hair salons in New Zealand](/demand/nz/locations/wellington-region/hair-salons): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reds Hairdressing or Tokki Hair Studio more popular in search? In October 2026, Tokki Hair Studio had more branded searches than Reds Hairdressing among wellington region hair salons in New Zealand. Tokki Hair Studio had about 1,320 branded searches, while Reds Hairdressing had 20. Tokki Hair Studio made up 29.7% of all wellington region hair salon searches we track, and Reds Hairdressing accounted for 0.45%. ## Cite this page Brandwave. "Reds Hairdressing vs Tokki Hair Studio: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/reds-hairdressing-vs-tokki-hair-studio This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reds-hairdressing-vs-tokki-hair-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.