--- title: "Red Wing vs UGG: Which is more popular in New Zealand?" description: "Is Red Wing or UGG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/red-wing-vs-ugg" publisher: "Brandwave" --- # Red Wing vs UGG: Which is more popular in New Zealand? Is Red Wing or UGG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Red Wing and UGG - **Competitive set**: Boot brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Red Wing Share of Search**: 0.66% - **UGG Share of Search**: 41.3% ## Is Red Wing or UGG more popular in search? - In October 2026, UGG had more branded searches than Red Wing among boot brands in New Zealand. UGG had about 36,700 branded searches, while Red Wing had 590. UGG made up 41.3% of all boot brand searches we track, and Red Wing accounted for 0.66%. - UGG was ahead of Red Wing in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Red Wing’s share of searches among boot brands in New Zealand moved from 0.53% to 0.66%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending October 2026, UGG’s share of searches among boot brands in New Zealand moved from 42% to 41.3%, and its estimated monthly branded searches moved from 46.5K to 36.7K. ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Red Wing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. UGG did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Redback | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Steel Blue | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Timberland | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | John Bull | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SCARPA | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | R.M.Williams | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Red Wing | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mongrel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Martens | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Merrell | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Ariat | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boot brands - Asked ChatGPT "Which boot brand should I buy in New Zealand?": 1. Blundstone, 2. Redback, 3. SCARPA, 4. John Bull, 5. Timberland - Asked ChatGPT "What are the best boot brands in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Mongrel, 4. SCARPA, 5. John Bull, 6. Steel Blue, 7. Timberland, 8. Dr. Martens, 9. R.M.Williams - Asked ChatGPT "What's the best boot brand in New Zealand for everyday wear?": 1. Blundstone, 2. Redback, 3. Dr. Martens, 4. Timberland - Searched Google, AI Overview "work boots nz": 1. Steel Blue, 2. Blundstone, 3. John Bull - Searched Google, AI Overview "men's boots nz": 1. R.M.Williams, 2. Blundstone, 3. Timberland, 4. Merrell, 5. Ariat Not named in any answer: UGG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand boot brands in October 2026? - In October 2026, UGG gained share of searches among boot brands in New Zealand, from 39.1% to 41.3%. ## How has branded search for Red Wing and UGG changed in New Zealand over the last 12 months? | Month | Red Wing estimated searches | Red Wing Share of Search | Red Wing rank | UGG estimated searches | UGG Share of Search | UGG rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 590 | 0.53% | 8 | 46.5K | 42% | 1 | | Dec 2025 | 590 | 0.5% | 8 | 55.3K | 46.7% | 1 | | Jan 2026 | 590 | 0.64% | 8 | 38.3K | 41.4% | 1 | | Feb 2026 | 590 | 0.74% | 8 | 32.1K | 40.1% | 1 | | Mar 2026 | 720 | 0.73% | 8 | 43.1K | 43.5% | 1 | | Apr 2026 | 590 | 0.51% | 9 | 55.7K | 48.1% | 1 | | May 2026 | 590 | 0.46% | 9 | 66.9K | 52.2% | 1 | | Jun 2026 | 590 | 0.5% | 9 | 55.1K | 46.9% | 1 | | Jul 2026 | 590 | 0.52% | 8 | 55.7K | 48.8% | 1 | | Aug 2026 | 590 | 0.54% | 8 | 50.7K | 46.2% | 1 | | Sep 2026 | 590 | 0.67% | 8 | 34.5K | 39.1% | 1 | | Oct 2026 | 590 | 0.66% | 8 | 36.7K | 41.3% | 1 | ## How are Red Wing’s and UGG’s branded searches counted? Brandwave collects information about searches that people make online using Red Wing’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Red Wing**: Measured on the search term “red wing boots”. - **UGG**: Measured on the search terms “australian ugg”, “ugg”, “ugg boots”, “ugg clogs”, “ugg outlet”, “ugg shoes”, “ugg slippers”, “ugg tasman”, “ugg tasman slippers” and “ugg tazz”, summed into one figure. - [Red Wing profile](/demand/nz/brands/red-wing) - [UGG profile](/demand/nz/brands/ugg) - [All boot brands in New Zealand](/demand/nz/categories/nz-boot-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Red Wing or UGG more popular in search? In October 2026, UGG had more branded searches than Red Wing among boot brands in New Zealand. UGG had about 36,700 branded searches, while Red Wing had 590. UGG made up 41.3% of all boot brand searches we track, and Red Wing accounted for 0.66%. ## Cite this page Brandwave. "Red Wing vs UGG: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/red-wing-vs-ugg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/red-wing-vs-ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.