--- title: "Red Wing vs SCARPA: Which is more popular in New Zealand?" description: "Is Red Wing or SCARPA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/red-wing-vs-scarpa" publisher: "Brandwave" --- # Red Wing vs SCARPA: Which is more popular in New Zealand? Is Red Wing or SCARPA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Red Wing and SCARPA - **Competitive set**: Boot brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Red Wing Share of Search**: 0.66% - **SCARPA Share of Search**: 0.44% ## Is Red Wing or SCARPA more popular in search? - In October 2026, Red Wing had more branded searches than SCARPA among boot brands in New Zealand. Red Wing had about 590 branded searches, while SCARPA had 390. Red Wing made up 0.66% of all boot brand searches we track, and SCARPA accounted for 0.44%. - Red Wing was ahead of SCARPA in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Red Wing’s share of searches among boot brands in New Zealand moved from 0.53% to 0.66%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending October 2026, SCARPA’s share of searches among boot brands in New Zealand moved from 0.29% to 0.44%, and its estimated monthly branded searches moved from 320 to 390. ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SCARPA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Red Wing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Red Wing and SCARPA were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Redback | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Steel Blue | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Timberland | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | John Bull | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SCARPA | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | R.M.Williams | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Red Wing | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mongrel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Martens | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Merrell | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Ariat | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boot brands - Asked ChatGPT "Which boot brand should I buy in New Zealand?": 1. Blundstone, 2. Redback, 3. SCARPA, 4. John Bull, 5. Timberland - Asked ChatGPT "What are the best boot brands in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Mongrel, 4. SCARPA, 5. John Bull, 6. Steel Blue, 7. Timberland, 8. Dr. Martens, 9. R.M.Williams - Asked ChatGPT "What's the best boot brand in New Zealand for everyday wear?": 1. Blundstone, 2. Redback, 3. Dr. Martens, 4. Timberland - Searched Google, AI Overview "work boots nz": 1. Steel Blue, 2. Blundstone, 3. John Bull - Searched Google, AI Overview "men's boots nz": 1. R.M.Williams, 2. Blundstone, 3. Timberland, 4. Merrell, 5. Ariat Not named in any answer: UGG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand boot brands in October 2026? - Estimated monthly branded searches for SCARPA in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in October 2026. ## How has branded search for Red Wing and SCARPA changed in New Zealand over the last 12 months? | Month | Red Wing estimated searches | Red Wing Share of Search | Red Wing rank | SCARPA estimated searches | SCARPA Share of Search | SCARPA rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 590 | 0.53% | 8 | 320 | 0.29% | 11 | | Dec 2025 | 590 | 0.5% | 8 | 260 | 0.22% | 11 | | Jan 2026 | 590 | 0.64% | 8 | 390 | 0.42% | 11 | | Feb 2026 | 590 | 0.74% | 8 | 320 | 0.4% | 11 | | Mar 2026 | 720 | 0.73% | 8 | 390 | 0.39% | 11 | | Apr 2026 | 590 | 0.51% | 9 | 480 | 0.41% | 11 | | May 2026 | 590 | 0.46% | 9 | 480 | 0.37% | 11 | | Jun 2026 | 590 | 0.5% | 9 | 480 | 0.41% | 11 | | Jul 2026 | 590 | 0.52% | 8 | 480 | 0.42% | 10 | | Aug 2026 | 590 | 0.54% | 8 | 480 | 0.44% | 11 | | Sep 2026 | 590 | 0.67% | 8 | 390 | 0.44% | 11 | | Oct 2026 | 590 | 0.66% | 8 | 390 | 0.44% | 11 | ## How are Red Wing’s and SCARPA’s branded searches counted? Brandwave collects information about searches that people make online using Red Wing’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Red Wing**: Measured on the search term “red wing boots”. - **SCARPA**: Measured on the search term “scarpa boots”. - [Red Wing profile](/demand/nz/brands/red-wing) - [SCARPA profile](/demand/nz/brands/scarpa) - [All boot brands in New Zealand](/demand/nz/categories/nz-boot-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Red Wing or SCARPA more popular in search? In October 2026, Red Wing had more branded searches than SCARPA among boot brands in New Zealand. Red Wing had about 590 branded searches, while SCARPA had 390. Red Wing made up 0.66% of all boot brand searches we track, and SCARPA accounted for 0.44%. ## Cite this page Brandwave. "Red Wing vs SCARPA: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/red-wing-vs-scarpa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/red-wing-vs-scarpa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.