--- title: "Red Wing vs Redback: Which is more popular in New Zealand?" description: "Is Red Wing or Redback more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/red-wing-vs-redback" publisher: "Brandwave" --- # Red Wing vs Redback: Which is more popular in New Zealand? Is Red Wing or Redback more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Red Wing and Redback - **Competitive set**: Boot brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Red Wing Share of Search**: 0.66% - **Redback Share of Search**: 0.57% ## Is Red Wing or Redback more popular in search? - In October 2026, Red Wing had more branded searches than Redback among boot brands in New Zealand. Red Wing had about 590 branded searches, while Redback had 510. Red Wing made up 0.66% of all boot brand searches we track, and Redback accounted for 0.57%. - The lead changed hands 2 times in the 12 months ending October 2026: Redback took it in April 2026, Red Wing took it in July 2026. - Across the 12 months ending October 2026, Red Wing’s share of searches among boot brands in New Zealand moved from 0.53% to 0.66%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending October 2026, Redback’s share of searches among boot brands in New Zealand moved from 0.33% to 0.57%, and its estimated monthly branded searches moved from 370 to 510. ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Redback was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Red Wing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Redback was listed before Red Wing in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Redback | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Steel Blue | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Timberland | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | John Bull | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SCARPA | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | R.M.Williams | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Red Wing | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mongrel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Martens | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Merrell | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Ariat | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boot brands - Asked ChatGPT "Which boot brand should I buy in New Zealand?": 1. Blundstone, 2. Redback, 3. SCARPA, 4. John Bull, 5. Timberland - Asked ChatGPT "What are the best boot brands in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Mongrel, 4. SCARPA, 5. John Bull, 6. Steel Blue, 7. Timberland, 8. Dr. Martens, 9. R.M.Williams - Asked ChatGPT "What's the best boot brand in New Zealand for everyday wear?": 1. Blundstone, 2. Redback, 3. Dr. Martens, 4. Timberland - Searched Google, AI Overview "work boots nz": 1. Steel Blue, 2. Blundstone, 3. John Bull - Searched Google, AI Overview "men's boots nz": 1. R.M.Williams, 2. Blundstone, 3. Timberland, 4. Merrell, 5. Ariat Not named in any answer: UGG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand boot brands in October 2026? - In October 2026, Redback rose from 10th to 9th among boot brands in New Zealand. ## How has branded search for Red Wing and Redback changed in New Zealand over the last 12 months? | Month | Red Wing estimated searches | Red Wing Share of Search | Red Wing rank | Redback estimated searches | Redback Share of Search | Redback rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 590 | 0.53% | 8 | 370 | 0.33% | 10 | | Dec 2025 | 590 | 0.5% | 8 | 350 | 0.3% | 10 | | Jan 2026 | 590 | 0.64% | 8 | 440 | 0.48% | 10 | | Feb 2026 | 590 | 0.74% | 8 | 430 | 0.54% | 10 | | Mar 2026 | 720 | 0.73% | 8 | 440 | 0.44% | 10 | | Apr 2026 | 590 | 0.51% | 9 | 660 | 0.57% | 8 | | May 2026 | 590 | 0.46% | 9 | 650 | 0.51% | 8 | | Jun 2026 | 590 | 0.5% | 9 | 630 | 0.54% | 8 | | Jul 2026 | 590 | 0.52% | 8 | 520 | 0.46% | 9 | | Aug 2026 | 590 | 0.54% | 8 | 550 | 0.5% | 10 | | Sep 2026 | 590 | 0.67% | 8 | 550 | 0.62% | 10 | | Oct 2026 | 590 | 0.66% | 8 | 510 | 0.57% | 9 | ## How are Red Wing’s and Redback’s branded searches counted? Brandwave collects information about searches that people make online using Red Wing’s and Redback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Red Wing**: Measured on the search term “red wing boots”. - **Redback**: Measured on the search terms “redback boots”, “redback shoes” and “redback work boots”, summed into one figure. - [Red Wing profile](/demand/nz/brands/red-wing) - [Redback profile](/demand/nz/brands/redback) - [All boot brands in New Zealand](/demand/nz/categories/nz-boot-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Red Wing or Redback more popular in search? In October 2026, Red Wing had more branded searches than Redback among boot brands in New Zealand. Red Wing had about 590 branded searches, while Redback had 510. Red Wing made up 0.66% of all boot brand searches we track, and Redback accounted for 0.57%. ## Cite this page Brandwave. "Red Wing vs Redback: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/red-wing-vs-redback This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/red-wing-vs-redback. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.