--- title: "Red Island vs The Good Oil: Which is more popular in New Zealand?" description: "Is Red Island or The Good Oil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/red-island-vs-the-good-oil" publisher: "Brandwave" --- # Red Island vs The Good Oil: Which is more popular in New Zealand? Is Red Island or The Good Oil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Red Island and The Good Oil - **Competitive set**: Cooking oil brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Red Island Share of Search**: 0.82% - **The Good Oil Share of Search**: 65.6% ## Is Red Island or The Good Oil more popular in search? - In October 2026, The Good Oil had more branded searches than Red Island among cooking oil brands in New Zealand. The Good Oil had about 1,600 branded searches, while Red Island had 20. The Good Oil made up 65.6% of all cooking oil brand searches we track, and Red Island accounted for 0.82%. - The Good Oil was ahead of Red Island in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Red Island’s share of searches among cooking oil brands in New Zealand moved from 1.4% to 0.82%, and its estimated monthly branded searches moved from 30 to 20. - Across the 12 months ending October 2026, The Good Oil’s share of searches among cooking oil brands in New Zealand moved from 61.6% to 65.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top cooking oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Good Oil was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Red Island did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Good Oil | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Alfa One | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cobram Estate | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Lupi | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | The Village Press | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bertolli | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Olivado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Red Island | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooking oil brands - Asked ChatGPT "Which cooking oil brand should I buy in New Zealand?": 1. The Good Oil, 2. Bertolli, 3. Alfa One - Asked ChatGPT "What are the best cooking oil brands in New Zealand?": 1. Cobram Estate, 2. The Village Press, 3. Lupi, 4. Alfa One - Asked ChatGPT "What's the best cooking oil brand in New Zealand for everyday cooking?": 1. The Good Oil, 2. Alfa One, 3. Lupi - Searched Google, AI Overview "best cooking oil": named none of the brands we track - Searched Google, AI Overview "olive oil nz": 1. The Village Press Not named in any answer: Olivado and Red Island. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cooking oil brands in October 2026? - In October 2026, The Good Oil gained share of searches among cooking oil brands in New Zealand, from 59.9% to 65.6%. - Estimated monthly branded searches for Red Island in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026. ## How has branded search for Red Island and The Good Oil changed in New Zealand over the last 12 months? | Month | Red Island estimated searches | Red Island Share of Search | Red Island rank | The Good Oil estimated searches | The Good Oil Share of Search | The Good Oil rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 1.4% | 8 | 1.3K | 61.6% | 1 | | Dec 2025 | 30 | 1.3% | 8 | 1.3K | 58.3% | 1 | | Jan 2026 | 40 | 1.8% | 8 | 1.3K | 59.9% | 1 | | Feb 2026 | 40 | 2.3% | 8 | 1K | 58.1% | 1 | | Mar 2026 | 30 | 1.2% | 8 | 1.6K | 65.8% | 1 | | Apr 2026 | 40 | 1.7% | 8 | 1.6K | 69% | 1 | | May 2026 | 40 | 1.6% | 8 | 1.3K | 50.4% | 1 | | Jun 2026 | 20 | 0.96% | 8 | 1.3K | 62.5% | 1 | | Jul 2026 | 30 | 1.5% | 8 | 1K | 51% | 1 | | Aug 2026 | 40 | 1.7% | 8 | 1.3K | 55.8% | 1 | | Sep 2026 | 20 | 0.92% | 8 | 1.3K | 59.9% | 1 | | Oct 2026 | 20 | 0.82% | 8 | 1.6K | 65.6% | 1 | ## How are Red Island’s and The Good Oil’s branded searches counted? Brandwave collects information about searches that people make online using Red Island’s and The Good Oil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Red Island**: Measured on the search terms “red island” and “red island oil”, summed into one figure. - **The Good Oil**: Measured on the search term “the good oil”. - [Red Island profile](/demand/nz/brands/red-island) - [The Good Oil profile](/demand/nz/brands/the-good-oil) - [All cooking oil brands in New Zealand](/demand/nz/categories/nz-cooking-oil-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Red Island or The Good Oil more popular in search? In October 2026, The Good Oil had more branded searches than Red Island among cooking oil brands in New Zealand. The Good Oil had about 1,600 branded searches, while Red Island had 20. The Good Oil made up 65.6% of all cooking oil brand searches we track, and Red Island accounted for 0.82%. ## Cite this page Brandwave. "Red Island vs The Good Oil: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/red-island-vs-the-good-oil This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/red-island-vs-the-good-oil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.