--- title: "Red Cross Shop vs SPCA Op Shop: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Red Cross Shop or SPCA Op Shop? Compare estimated monthly branded-search demand and Share of Search inside the Op shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/red-cross-shop-vs-spca-op-shop" publisher: "Brandwave" --- # Red Cross Shop vs SPCA Op Shop: Which is more popular by branded search in New Zealand? Which is more popular in search, Red Cross Shop or SPCA Op Shop? Compare estimated monthly branded-search demand and Share of Search inside the Op shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Red Cross Shop and SPCA Op Shop - **Competitive set**: Op shops - **Market**: New Zealand - **Month measured**: Aug 2026 - **Red Cross Shop Share of Search**: 3.2% - **SPCA Op Shop Share of Search**: 8.9% ## Which is more popular in search, Red Cross Shop or SPCA Op Shop? - In August 2026, SPCA Op Shop had more branded searches than Red Cross Shop among op shops in New Zealand. SPCA Op Shop was estimated to have 5.6K branded searches compared to Red Cross Shop’s 2K, and held an 8.9% Share of Search versus Red Cross Shop’s 3.2%. - SPCA Op Shop was ahead of Red Cross Shop in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Red Cross Shop’s estimated Share of Search among op shops in New Zealand held steady at 3.2%, and its estimated monthly branded searches moved from 2.1K to 2K. - Across the 11 months ending August 2026, SPCA Op Shop’s estimated Share of Search among op shops in New Zealand moved from 9.1% to 8.9%, and its estimated monthly branded searches moved from 5.8K to 5.6K. ## How did search popularity change for New Zealand op shops in August 2026? Neither Red Cross Shop nor SPCA Op Shop moved beyond provider rounding among op shops in Aug 2026. ## Month by month | Month | Red Cross Shop estimated searches | Red Cross Shop Share of Search | Red Cross Shop rank | SPCA Op Shop estimated searches | SPCA Op Shop Share of Search | SPCA Op Shop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 3.2% | 5 | 5.8K | 9.1% | 4 | | Nov 2025 | 2.1K | 3.3% | 5 | 6.1K | 9.4% | 4 | | Dec 2025 | 2.4K | 3.1% | 5 | 8.6K | 10.9% | 4 | | Jan 2026 | 2.6K | 2.9% | 5 | 7.4K | 8.2% | 4 | | Feb 2026 | 2.1K | 2.9% | 5 | 7.1K | 9.6% | 4 | | Mar 2026 | 2.1K | 2.8% | 5 | 6.4K | 8.4% | 4 | | Apr 2026 | 2.2K | 3% | 5 | 6.4K | 8.6% | 4 | | May 2026 | 2.2K | 3% | 5 | 5.6K | 7.7% | 4 | | Jun 2026 | 2K | 3.3% | 5 | 5.6K | 9% | 4 | | Jul 2026 | 2.1K | 3.3% | 5 | 5.6K | 8.8% | 4 | | Aug 2026 | 2K | 3.2% | 5 | 5.6K | 8.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Red Cross Shop’s and SPCA Op Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Red Cross Shop**: Measured on the search terms “red cross op shop”, “red cross op shop near me”, “red cross shop”, “red cross shop donations”, “red cross shop near me”, “red cross shop online” and “redcrossshop”, summed into one figure. - **SPCA Op Shop**: Measured on the search terms “spca op shop”, “spca op shop donations”, “spca op shop near me” and “spca op shop online”, summed into one figure. - [Red Cross Shop profile](/demand/nz/brands/red-cross-shop) - [SPCA Op Shop profile](/demand/nz/brands/spca-op-shop) - [All op shops in New Zealand](/demand/nz/categories/nz-op-shops): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Red Cross Shop or SPCA Op Shop? In August 2026, SPCA Op Shop had more branded searches than Red Cross Shop among op shops in New Zealand. SPCA Op Shop was estimated to have 5.6K branded searches compared to Red Cross Shop’s 2K, and held an 8.9% Share of Search versus Red Cross Shop’s 3.2%. ## Cite this page Brandwave. "Red Cross Shop vs SPCA Op Shop: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/red-cross-shop-vs-spca-op-shop This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/red-cross-shop-vs-spca-op-shop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.