--- title: "Red Cross NZ vs Starship Foundation: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Red Cross NZ or Starship Foundation? Compare estimated monthly branded-search demand and Share of Search inside the National charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/red-cross-nz-vs-starship-foundation" publisher: "Brandwave" --- # Red Cross NZ vs Starship Foundation: Which is more popular by branded search in New Zealand? Which is more popular in search, Red Cross NZ or Starship Foundation? Compare estimated monthly branded-search demand and Share of Search inside the National charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Red Cross NZ and Starship Foundation - **Competitive set**: National charities - **Market**: New Zealand - **Month measured**: Aug 2026 - **Red Cross NZ Share of Search**: 11.5% - **Starship Foundation Share of Search**: 0.85% ## Which is more popular in search, Red Cross NZ or Starship Foundation? - In August 2026, Red Cross NZ had more branded searches than Starship Foundation among national charities in New Zealand. Red Cross NZ was estimated to have 10.5K branded searches compared to Starship Foundation’s 770, and held an 11.5% Share of Search versus Starship Foundation’s 0.85%. - Red Cross NZ was ahead of Starship Foundation in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Red Cross NZ’s estimated Share of Search among national charities in New Zealand moved from 11.3% to 11.5%, and its estimated monthly branded searches moved from 11.5K to 10.5K. - Across the 11 months ending August 2026, Starship Foundation’s estimated Share of Search among national charities in New Zealand moved from 0.88% to 0.85%, and its estimated monthly branded searches moved from 900 to 770. ## How did search popularity change for New Zealand national charities in August 2026? - Red Cross NZ’s estimated Share of Search among national charities in New Zealand has gained ground for 3 months in a row, from 10.2% to 11.5% in August 2026. - Estimated monthly branded searches for Starship Foundation in New Zealand fell 14.4% over 11 measured months, from 900 to 770 in August 2026. ## Month by month | Month | Red Cross NZ estimated searches | Red Cross NZ Share of Search | Red Cross NZ rank | Starship Foundation estimated searches | Starship Foundation Share of Search | Starship Foundation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.5K | 11.3% | 3 | 900 | 0.88% | 7 | | Nov 2025 | 11.4K | 11.1% | 3 | 1K | 1% | 7 | | Dec 2025 | 10.3K | 8.8% | 3 | 900 | 0.78% | 7 | | Jan 2026 | 12.1K | 10.8% | 3 | 770 | 0.69% | 7 | | Feb 2026 | 11.2K | 11.2% | 3 | 920 | 0.92% | 7 | | Mar 2026 | 11.6K | 11.1% | 3 | 1.1K | 1% | 7 | | Apr 2026 | 9.8K | 10.2% | 3 | 760 | 0.8% | 7 | | May 2026 | 9.9K | 10.2% | 3 | 1.1K | 1.1% | 7 | | Jun 2026 | 10.4K | 10.6% | 3 | 930 | 0.95% | 7 | | Jul 2026 | 10.2K | 11.5% | 3 | 750 | 0.85% | 7 | | Aug 2026 | 10.5K | 11.5% | 3 | 770 | 0.85% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Red Cross NZ’s and Starship Foundation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Red Cross NZ**: Measured on the search terms “new zealand red cross wellington”, “nz red cross first aid”, “red cross”, “red cross donations nz”, “red cross motueka”, “red cross mount maunganui”, “red cross nz”, “red cross nz donate”, “red cross nz volunteer”, “red cross onehunga”, “red cross palmerston north”, “red cross shop mount maunganui”, “red cross shop nz”, “red cross shop onehunga”, “red cross shop palmerston north”, “red cross shop wellington”, “red cross shop whangarei”, “red cross timaru”, “red cross volunteer nz”, “red cross whangarei”, “redcross org nz” and “redcrossnz”, summed into one figure. - **Starship Foundation**: Measured on the search terms “starship foundation”, “starship foundation donate”, “starship org nz” and “starshipfoundation”, summed into one figure. - [Red Cross NZ profile](/demand/nz/brands/red-cross-nz) - [Starship Foundation profile](/demand/nz/brands/starship-foundation) - [All national charities in New Zealand](/demand/nz/categories/nz-national-charities): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Red Cross NZ or Starship Foundation? In August 2026, Red Cross NZ had more branded searches than Starship Foundation among national charities in New Zealand. Red Cross NZ was estimated to have 10.5K branded searches compared to Starship Foundation’s 770, and held an 11.5% Share of Search versus Starship Foundation’s 0.85%. ## Cite this page Brandwave. "Red Cross NZ vs Starship Foundation: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/red-cross-nz-vs-starship-foundation This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/red-cross-nz-vs-starship-foundation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.