---
title: "Recipe Tin Eats vs VJ Cooks: Which is searched more in New Zealand?"
description: "Is Recipe Tin Eats or VJ Cooks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/recipe-tin-eats-vs-vj-cooks"
publisher: "Brandwave"
---

# Recipe Tin Eats vs VJ Cooks: Which is searched more in New Zealand?

Is Recipe Tin Eats or VJ Cooks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Recipe Tin Eats and VJ Cooks
- **Competitive set**: Recipe websites
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Recipe Tin Eats Share of Search**: 47.4%
- **VJ Cooks Share of Search**: 36.5%

## Is Recipe Tin Eats or VJ Cooks more popular in search?

- In September 2026, Recipe Tin Eats had more branded searches than VJ Cooks among recipe websites in New Zealand. Recipe Tin Eats had about 23,500 branded searches, while VJ Cooks had 18,100. Recipe Tin Eats made up 47.4% of all recipe website searches we track, and VJ Cooks accounted for 36.5%.
- The lead changed hands 2 times in the 12 months ending September 2026: VJ Cooks took it in June 2026, Recipe Tin Eats took it in September 2026.
- Across the 12 months ending September 2026, Recipe Tin Eats’ share of searches among recipe websites in New Zealand moved from 31.4% to 47.4%, and its estimated monthly branded searches moved from 19.2K to 23.5K.
- Across the 12 months ending September 2026, VJ Cooks’ share of searches among recipe websites in New Zealand moved from 24.2% to 36.5%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

## Top recipe websites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Recipe Tin Eats was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. VJ Cooks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Recipe Tin Eats and VJ Cooks were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Chelsea Winter | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Nadia Lim | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Edmonds Cooking | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Recipe Tin Eats | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| VJ Cooks | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Food in a Minute | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Allrecipes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BBC Good Food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| taste.com.au | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about recipe websites

- Asked ChatGPT "Which recipe website should I use in New Zealand?": 1. Chelsea Winter, 2. Nadia Lim, 3. Edmonds Cooking
- Asked ChatGPT "What are the best recipe websites in New Zealand?": 1. Nadia Lim, 2. Edmonds Cooking, 3. Chelsea Winter, 4. Food in a Minute, 5. VJ Cooks, 6. Recipe Tin Eats
- Asked ChatGPT "What's the best recipe website in New Zealand for everyday dinners?": 1. Chelsea Winter, 2. Recipe Tin Eats, 3. VJ Cooks
- Searched Google, AI Overview "easy dinner recipes nz": 1. Recipe Tin Eats
- Searched Google, AI Overview "weeknight dinner ideas": 1. Recipe Tin Eats

Not named in any answer: Allrecipes, BBC Good Food and taste.com.au.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand recipe websites in September 2026?

- In September 2026, Recipe Tin Eats overtook VJ Cooks to become the leader among recipe websites in New Zealand, with 47.4% of the searches.
- In September 2026, VJ Cooks lost share of searches among recipe websites in New Zealand, from 45.4% to 36.5%.

## Month by month

| Month | Recipe Tin Eats estimated searches | Recipe Tin Eats Share of Search | Recipe Tin Eats rank | VJ Cooks estimated searches | VJ Cooks Share of Search | VJ Cooks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 19.2K | 31.4% | 1 | 14.8K | 24.2% | 2 |
| Nov 2025 | 19.6K | 41.8% | 1 | 14.8K | 31.6% | 2 |
| Dec 2025 | 24.2K | 43.8% | 1 | 18.1K | 32.7% | 2 |
| Jan 2026 | 19.5K | 43.9% | 1 | 14.8K | 33.3% | 2 |
| Feb 2026 | 19.2K | 45.3% | 1 | 14.8K | 34.9% | 2 |
| Mar 2026 | 19.2K | 43.1% | 1 | 14.8K | 33.2% | 2 |
| Apr 2026 | 23.2K | 45.8% | 1 | 18.1K | 35.7% | 2 |
| May 2026 | 23.4K | 42% | 1 | 22.2K | 39.9% | 2 |
| Jun 2026 | 23.5K | 39.2% | 2 | 27.1K | 45.3% | 1 |
| Jul 2026 | 23.6K | 39.4% | 2 | 27.1K | 45.3% | 1 |
| Aug 2026 | 23.7K | 39.7% | 2 | 27.1K | 45.4% | 1 |
| Sep 2026 | 23.5K | 47.4% | 1 | 18.1K | 36.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Recipe Tin Eats’ and VJ Cooks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Recipe Tin Eats**: Measured on the search terms “laksa recipe tin eats”, “lasagne recipe tin eats”, “nachos recipe tin eats”, “nagi recipetin eats”, “recipe tin eats”, “recipetin eats”, “recipetin eats book”, “recipetin eats cookbook”, “recipetin eats dinner”, “recipetin eats dinner cookbook”, “recipetin eats recipes”, “recipetin eats salmon”, “recipetineats”, “recipetineats recipes” and “salmon recipe tin eats”, summed into one figure.
- **VJ Cooks**: Measured on the search term “vj cooks”.

- [Recipe Tin Eats profile](/demand/nz/brands/recipe-tin-eats)
- [VJ Cooks profile](/demand/nz/brands/vj-cooks)
- [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Recipe Tin Eats or VJ Cooks more popular in search?

In September 2026, Recipe Tin Eats had more branded searches than VJ Cooks among recipe websites in New Zealand. Recipe Tin Eats had about 23,500 branded searches, while VJ Cooks had 18,100. Recipe Tin Eats made up 47.4% of all recipe website searches we track, and VJ Cooks accounted for 36.5%.

## Cite this page

Brandwave. "Recipe Tin Eats vs VJ Cooks: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/recipe-tin-eats-vs-vj-cooks

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/recipe-tin-eats-vs-vj-cooks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.