--- title: "Rebel Sport vs Smith's Sports Shoes: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Rebel Sport or Smith's Sports Shoes? Compare estimated monthly branded-search demand and Share of Search inside the Sporting Goods Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rebel-sport-vs-smiths-sports-shoes" publisher: "Brandwave" --- # Rebel Sport vs Smith's Sports Shoes: Which is more popular by branded search in New Zealand? Which is more popular in search, Rebel Sport or Smith's Sports Shoes? Compare estimated monthly branded-search demand and Share of Search inside the Sporting Goods Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rebel Sport and Smith's Sports Shoes - **Competitive set**: Sporting Goods Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Rebel Sport Share of Search**: 58.6% - **Smith's Sports Shoes Share of Search**: 1.4% ## Which is more popular in search, Rebel Sport or Smith's Sports Shoes? - In August 2026, Rebel Sport had more branded searches than Smith's Sports Shoes among sporting goods retailers in New Zealand. Rebel Sport was estimated to have 201K branded searches compared to Smith's Sports Shoes’ 4.8K, and held a 58.6% Share of Search versus Smith's Sports Shoes’ 1.4%. - Rebel Sport was ahead of Smith's Sports Shoes in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Rebel Sport’s estimated Share of Search among sporting goods retailers in New Zealand moved from 63.4% to 58.6%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 11 months ending August 2026, Smith's Sports Shoes’ estimated Share of Search among sporting goods retailers in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 4.6K to 4.8K. ## How did search popularity change for New Zealand sporting goods retailers in August 2026? - In August 2026, Rebel Sport lost estimated Share of Search among sporting goods retailers in New Zealand, from 61.8% to 58.6%. ## Month by month | Month | Rebel Sport estimated searches | Rebel Sport Share of Search | Rebel Sport rank | Smith's Sports Shoes estimated searches | Smith's Sports Shoes Share of Search | Smith's Sports Shoes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 63.4% | 1 | 4.6K | 1.2% | 5 | | Nov 2025 | 301K | 60.4% | 1 | 6.9K | 1.4% | 4 | | Dec 2025 | 368K | 62.6% | 1 | 5.6K | 0.95% | 4 | | Jan 2026 | 246K | 65.8% | 1 | 6.8K | 1.8% | 4 | | Feb 2026 | 201K | 63% | 1 | 5.7K | 1.8% | 4 | | Mar 2026 | 201K | 58.4% | 1 | 7.1K | 2.1% | 4 | | Apr 2026 | 301K | 67.8% | 1 | 5.8K | 1.3% | 5 | | May 2026 | 246K | 63.2% | 1 | 5.9K | 1.5% | 5 | | Jun 2026 | 201K | 58.4% | 1 | 5.8K | 1.7% | 5 | | Jul 2026 | 246K | 61.8% | 1 | 5.8K | 1.5% | 5 | | Aug 2026 | 201K | 58.6% | 1 | 4.8K | 1.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Rebel Sport’s and Smith's Sports Shoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rebel Sport**: Measured on the search term “Rebel Sport”. - **Smith's Sports Shoes**: Measured on the search terms “smiths sports shoes”, “smiths sports shoes near me”, “smiths sports shoes nz”, “smiths sports shoes online”, “smiths sports shoes sale” and “smithssportsshoes”, summed into one figure. - [Rebel Sport profile](/demand/nz/brands/rebel-sport) - [Smith's Sports Shoes profile](/demand/nz/brands/smiths-sports-shoes) - [All sporting goods retailers in New Zealand](/demand/nz/categories/nz-sporting-goods-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Rebel Sport or Smith's Sports Shoes? In August 2026, Rebel Sport had more branded searches than Smith's Sports Shoes among sporting goods retailers in New Zealand. Rebel Sport was estimated to have 201K branded searches compared to Smith's Sports Shoes’ 4.8K, and held a 58.6% Share of Search versus Smith's Sports Shoes’ 1.4%. ## Cite this page Brandwave. "Rebel Sport vs Smith's Sports Shoes: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rebel-sport-vs-smiths-sports-shoes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rebel-sport-vs-smiths-sports-shoes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.