---
title: "RealNZ vs Stray: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, RealNZ or Stray? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/realnz-vs-stray"
publisher: "Brandwave"
---

# RealNZ vs Stray: Which is more popular by branded search in New Zealand?

Which is more popular in search, RealNZ or Stray? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: RealNZ and Stray
- **Competitive set**: Tour operators
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **RealNZ Share of Search**: 20.9%
- **Stray Share of Search**: 0.22%

## Which is more popular in search, RealNZ or Stray?

- In August 2026, RealNZ had more branded searches than Stray among tour operators in New Zealand. RealNZ was estimated to have 7.5K branded searches compared to Stray’s 80, and held a 20.9% Share of Search versus Stray’s 0.22%.
- RealNZ was ahead of Stray in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RealNZ’s estimated Share of Search among tour operators in New Zealand moved from 28% to 20.9%, and its estimated monthly branded searches moved from 9.4K to 7.5K.
- Across the 11 months ending August 2026, Stray’s estimated Share of Search among tour operators in New Zealand moved from 0.51% to 0.22%, and its estimated monthly branded searches moved from 170 to 80.

## How did search popularity change for New Zealand tour operators in August 2026?

- In August 2026, Flying Kiwi overtook RealNZ to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%.
- In August 2026, RealNZ lost estimated Share of Search among tour operators in New Zealand, from 23.5% to 20.9%.
- Estimated monthly branded searches for Stray in New Zealand fell 52.9% over 11 measured months, from 170 to 80 in August 2026.

## Month by month

| Month | RealNZ estimated searches | RealNZ Share of Search | RealNZ rank | Stray estimated searches | Stray Share of Search | Stray rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.4K | 28% | 1 | 170 | 0.51% | 9 |
| Nov 2025 | 9.9K | 25.8% | 1 | 160 | 0.42% | 9 |
| Dec 2025 | 12.1K | 31.7% | 1 | 100 | 0.26% | 9 |
| Jan 2026 | 12.3K | 26.1% | 1 | 180 | 0.38% | 9 |
| Feb 2026 | 10K | 26.5% | 1 | 150 | 0.4% | 9 |
| Mar 2026 | 10K | 28.5% | 1 | 170 | 0.48% | 9 |
| Apr 2026 | 9.4K | 28.7% | 1 | 110 | 0.34% | 9 |
| May 2026 | 7.6K | 21.1% | 3 | 120 | 0.33% | 9 |
| Jun 2026 | 6.1K | 18.2% | 3 | 120 | 0.36% | 9 |
| Jul 2026 | 7.4K | 23.5% | 2 | 100 | 0.32% | 9 |
| Aug 2026 | 7.5K | 20.9% | 3 | 80 | 0.22% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using RealNZ’s and Stray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **RealNZ**: Measured on the search terms “real nz”, “realnz”, “realnz com”, “realnz cruises”, “realnz doubtful sound”, “realnz earnslaw”, “realnz jet boat”, “realnz near me”, “realnz nz”, “realnz rafting”, “realnz rafting base”, “realnz tours”, “realnz walter peak” and “tss earnslaw realnz”, summed into one figure.
- **Stray**: Measured on the search terms “stray bus”, “stray nz”, “stray tour” and “stray travel”, summed into one figure.

- [RealNZ profile](/demand/nz/brands/realnz)
- [Stray profile](/demand/nz/brands/stray)
- [All tour operators in New Zealand](/demand/nz/categories/nz-tour-operators): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, RealNZ or Stray?

In August 2026, RealNZ had more branded searches than Stray among tour operators in New Zealand. RealNZ was estimated to have 7.5K branded searches compared to Stray’s 80, and held a 20.9% Share of Search versus Stray’s 0.22%.

## Cite this page

Brandwave. "RealNZ vs Stray: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/realnz-vs-stray

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/realnz-vs-stray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.