--- title: "Real Groovy vs Slow Boat Records: Which is more popular in New Zealand?" description: "Is Real Groovy or Slow Boat Records more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Record stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/real-groovy-vs-slow-boat-records" publisher: "Brandwave" --- # Real Groovy vs Slow Boat Records: Which is more popular in New Zealand? Is Real Groovy or Slow Boat Records more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Record stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Real Groovy and Slow Boat Records - **Competitive set**: Record stores - **Market**: New Zealand - **Month measured**: Oct 2026 - **Real Groovy Share of Search**: 76.2% - **Slow Boat Records Share of Search**: 2.6% ## Is Real Groovy or Slow Boat Records more popular in search? - In October 2026, Real Groovy had more branded searches than Slow Boat Records among record stores in New Zealand. Real Groovy had about 28,900 branded searches, while Slow Boat Records had 1,000. Real Groovy made up 76.2% of all record store searches we track, and Slow Boat Records accounted for 2.6%. - Real Groovy was ahead of Slow Boat Records in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Real Groovy’s share of searches among record stores in New Zealand moved from 68.2% to 76.2%, and its estimated monthly branded searches held steady at 28.9K. - Across the 12 months ending October 2026, Slow Boat Records’ share of searches among record stores in New Zealand moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top record stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Real Groovy and Slow Boat Records showed up in all four answers. Real Groovy was listed before Slow Boat Records in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Real Groovy | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Slow Boat Records | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Flying Out | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Southbound Records | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Pennylane Records | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Marbecks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about record stores - Asked ChatGPT "Which record store should I shop at in New Zealand?": 1. Real Groovy, 2. Flying Out, 3. Southbound Records, 4. Slow Boat Records, 5. Pennylane Records - Asked ChatGPT "What are the best record stores in New Zealand?": 1. Real Groovy, 2. Flying Out, 3. Slow Boat Records, 4. Pennylane Records, 5. Southbound Records - Asked ChatGPT "What's the best record store in New Zealand for vinyl records?": 1. Real Groovy, 2. Slow Boat Records, 3. Southbound Records, 4. Pennylane Records - Searched Google, AI Overview "vinyl records nz": 1. Slow Boat Records, 2. Real Groovy Not named in any answer: Marbecks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand record stores in October 2026? - In October 2026, Real Groovy gained share of searches among record stores in New Zealand, from 74.9% to 76.2%. - In October 2026, Slow Boat Records fell from 4th to 5th among record stores in New Zealand. ## How has branded search for Real Groovy and Slow Boat Records changed in New Zealand over the last 12 months? | Month | Real Groovy estimated searches | Real Groovy Share of Search | Real Groovy rank | Slow Boat Records estimated searches | Slow Boat Records Share of Search | Slow Boat Records rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 28.9K | 68.2% | 1 | 1.3K | 3.1% | 6 | | Dec 2025 | 35.4K | 69.1% | 1 | 1.9K | 3.7% | 6 | | Jan 2026 | 24.1K | 65.2% | 1 | 1.3K | 3.5% | 5 | | Feb 2026 | 24K | 64.3% | 1 | 1.6K | 4.3% | 5 | | Mar 2026 | 24K | 66.8% | 1 | 1.3K | 3.6% | 5 | | Apr 2026 | 24.3K | 62.4% | 1 | 1.6K | 4.1% | 5 | | May 2026 | 24K | 66.8% | 1 | 1.3K | 3.6% | 5 | | Jun 2026 | 24K | 62.8% | 1 | 1K | 2.6% | 6 | | Jul 2026 | 24K | 71.1% | 1 | 1.3K | 3.9% | 4 | | Aug 2026 | 24K | 69.4% | 1 | 1K | 2.9% | 4 | | Sep 2026 | 28.9K | 74.9% | 1 | 1K | 2.6% | 4 | | Oct 2026 | 28.9K | 76.2% | 1 | 1K | 2.6% | 5 | ## How are Real Groovy’s and Slow Boat Records’ branded searches counted? Brandwave collects information about searches that people make online using Real Groovy’s and Slow Boat Records’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Real Groovy**: Measured on the search terms “real groovy”, “real groovy dvds”, “real groovy hours”, “real groovy stores”, “real groovy vinyl”, “real groovy voucher” and “realgroovy”, summed into one figure. - **Slow Boat Records**: Measured on the search term “slow boat records”. - [Real Groovy profile](/demand/nz/brands/real-groovy) - [Slow Boat Records profile](/demand/nz/brands/slow-boat-records) - [All record stores in New Zealand](/demand/nz/categories/nz-record-stores): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Real Groovy or Slow Boat Records more popular in search? In October 2026, Real Groovy had more branded searches than Slow Boat Records among record stores in New Zealand. Real Groovy had about 28,900 branded searches, while Slow Boat Records had 1,000. Real Groovy made up 76.2% of all record store searches we track, and Slow Boat Records accounted for 2.6%. ## Cite this page Brandwave. "Real Groovy vs Slow Boat Records: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/real-groovy-vs-slow-boat-records This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/real-groovy-vs-slow-boat-records. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.