--- title: "Reading Eggs vs Sunshine Online: Which is searched more in New Zealand?" description: "Is Reading Eggs or Sunshine Online more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/reading-eggs-vs-sunshine-online" publisher: "Brandwave" --- # Reading Eggs vs Sunshine Online: Which is searched more in New Zealand? Is Reading Eggs or Sunshine Online more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reading Eggs and Sunshine Online - **Competitive set**: Kids reading apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Reading Eggs Share of Search**: 39.9% - **Sunshine Online Share of Search**: 14.6% ## Is Reading Eggs or Sunshine Online more popular in search? - In September 2026, Reading Eggs had more branded searches than Sunshine Online among kids reading apps in New Zealand. Reading Eggs had about 27,100 branded searches, while Sunshine Online had 9,900. Reading Eggs made up 39.9% of all kids reading app searches we track, and Sunshine Online accounted for 14.6%. - Reading Eggs was ahead of Sunshine Online in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Reading Eggs’ share of searches among kids reading apps in New Zealand moved from 39% to 39.9%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Sunshine Online’s share of searches among kids reading apps in New Zealand moved from 17.4% to 14.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top kids reading apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Reading Eggs appeared in all five answers. Sunshine Online was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reading Eggs was listed before Sunshine Online in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Reading Eggs | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sunshine Online | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Khan Academy | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Epic | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Teach Your Monster to Read | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Libby | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Raz-Kids | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wushka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids reading apps - Asked ChatGPT "Which kids reading app should I use in New Zealand?": 1. Reading Eggs, 2. Sunshine Online, 3. Libby - Asked ChatGPT "What are the best kids reading apps in New Zealand?": 1. Reading Eggs, 2. Khan Academy, 3. Sunshine Online, 4. Teach Your Monster to Read, 5. Libby - Asked ChatGPT "What's the best kids reading app in New Zealand for learning to read?": 1. Reading Eggs, 2. Sunshine Online - Searched Google, AI Overview "kids reading apps": 1. Reading Eggs, 2. Teach Your Monster to Read, 3. Khan Academy, 4. Epic - Searched Google, AI Overview "digital library for kids": 1. Epic, 2. Reading Eggs, 3. Libby Not named in any answer: Raz-Kids and Wushka. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand kids reading apps in September 2026? - In September 2026, Reading Eggs lost share of searches among kids reading apps in New Zealand, from 41.4% to 39.9%. - In September 2026, Sunshine Online lost share of searches among kids reading apps in New Zealand, from 15.1% to 14.6%. ## Month by month | Month | Reading Eggs estimated searches | Reading Eggs Share of Search | Reading Eggs rank | Sunshine Online estimated searches | Sunshine Online Share of Search | Sunshine Online rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 39% | 1 | 12.1K | 17.4% | 4 | | Nov 2025 | 33.1K | 39.8% | 1 | 12.1K | 14.5% | 4 | | Dec 2025 | 12.1K | 39.3% | 1 | 3.6K | 11.7% | 4 | | Jan 2026 | 6.6K | 36.8% | 2 | 1.3K | 7.3% | 3 | | Feb 2026 | 33.1K | 40.7% | 1 | 12.1K | 14.9% | 4 | | Mar 2026 | 49.5K | 40.9% | 1 | 22.2K | 18.3% | 3 | | Apr 2026 | 22.2K | 41.7% | 1 | 8.1K | 15.2% | 4 | | May 2026 | 33.1K | 36.8% | 1 | 14.8K | 16.4% | 4 | | Jun 2026 | 33.1K | 36.7% | 1 | 14.8K | 16.4% | 4 | | Jul 2026 | 22.2K | 41.7% | 1 | 8.1K | 15.2% | 4 | | Aug 2026 | 33.1K | 41.4% | 1 | 12.1K | 15.1% | 4 | | Sep 2026 | 27.1K | 39.9% | 1 | 9.9K | 14.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Reading Eggs’ and Sunshine Online’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reading Eggs**: Measured on the search term “readingeggs”. - **Sunshine Online**: Measured on the search term “sunshine online”. - [Reading Eggs profile](/demand/nz/brands/reading-eggs) - [Sunshine Online profile](/demand/nz/brands/sunshine-online) - [All kids reading apps in New Zealand](/demand/nz/categories/nz-kids-reading-apps): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reading Eggs or Sunshine Online more popular in search? In September 2026, Reading Eggs had more branded searches than Sunshine Online among kids reading apps in New Zealand. Reading Eggs had about 27,100 branded searches, while Sunshine Online had 9,900. Reading Eggs made up 39.9% of all kids reading app searches we track, and Sunshine Online accounted for 14.6%. ## Cite this page Brandwave. "Reading Eggs vs Sunshine Online: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/reading-eggs-vs-sunshine-online This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/reading-eggs-vs-sunshine-online. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.