---
title: "RD Digital vs Redspot: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, RD Digital or Redspot? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/rd-digital-vs-redspot"
publisher: "Brandwave"
---

# RD Digital vs Redspot: Which is more popular by branded search in New Zealand?

Which is more popular in search, RD Digital or Redspot? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: RD Digital and Redspot
- **Competitive set**: Rotorua digital marketing agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **RD Digital Share of Search**: 18.2%
- **Redspot Share of Search**: 0%

## Which is more popular in search, RD Digital or Redspot?

- In August 2026, RD Digital had more branded searches than Redspot among rotorua digital marketing agencies in New Zealand. RD Digital was estimated to have 20 branded searches compared to Redspot’s 0, and held an 18.2% Share of Search versus Redspot’s 0%.
- RD Digital was ahead of Redspot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RD Digital’s estimated Share of Search among rotorua digital marketing agencies in New Zealand moved from 28.6% to 18.2%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 11 months ending August 2026, Redspot’s estimated Share of Search among rotorua digital marketing agencies in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.

## How did search popularity change for New Zealand rotorua digital marketing agencies in August 2026?

- In August 2026, RD Digital lost estimated Share of Search among rotorua digital marketing agencies in New Zealand, from 26.7% to 18.2%.

## Month by month

| Month | RD Digital estimated searches | RD Digital Share of Search | RD Digital rank | Redspot estimated searches | Redspot Share of Search | Redspot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 28.6% | 2 | 0 | 0% | 4 |
| Nov 2025 | 60 | 42.9% | 1 | 10 | 7.1% | 4 |
| Dec 2025 | 10 | 12.5% | 3 | 10 | 12.5% | 4 |
| Jan 2026 | 10 | 8.3% | 3 | 10 | 8.3% | 4 |
| Feb 2026 | 30 | 18.8% | 2 | 10 | 6.3% | 4 |
| Mar 2026 | 30 | 25% | 2 | 10 | 8.3% | 4 |
| Apr 2026 | 20 | 16.7% | 2 | 10 | 8.3% | 4 |
| May 2026 | 50 | 27.8% | 2 | 0 | 0% | 4 |
| Jun 2026 | 100 | 45.5% | 1 | 10 | 4.5% | 4 |
| Jul 2026 | 40 | 26.7% | 2 | 0 | 0% | 4 |
| Aug 2026 | 20 | 18.2% | 2 | 0 | 0% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using RD Digital’s and Redspot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **RD Digital**: Measured on the search terms “rd digital” and “rddigital”, summed into one figure.
- **Redspot**: Measured on the search terms “redspot design” and “redspot marketing”, summed into one figure.

- [RD Digital profile](/demand/nz/brands/rd-digital)
- [Redspot profile](/demand/nz/brands/redspot)
- [All rotorua digital marketing agencies in New Zealand](/demand/nz/categories/nz-rotorua-digital-marketing-agencies): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, RD Digital or Redspot?

In August 2026, RD Digital had more branded searches than Redspot among rotorua digital marketing agencies in New Zealand. RD Digital was estimated to have 20 branded searches compared to Redspot’s 0, and held an 18.2% Share of Search versus Redspot’s 0%.

## Cite this page

Brandwave. "RD Digital vs Redspot: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rd-digital-vs-redspot

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rd-digital-vs-redspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.