---
title: "Razene vs Telfast: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Razene or Telfast? Compare estimated monthly branded-search demand and Share of Search inside the Hayfever and allergy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/razene-vs-telfast"
publisher: "Brandwave"
---

# Razene vs Telfast: Which is more popular by branded search in New Zealand?

Which is more popular in search, Razene or Telfast? Compare estimated monthly branded-search demand and Share of Search inside the Hayfever and allergy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Razene and Telfast
- **Competitive set**: Hayfever and allergy brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Razene Share of Search**: 11.6%
- **Telfast Share of Search**: 23.5%

## Which is more popular in search, Razene or Telfast?

- In August 2026, Telfast had more branded searches than Razene among hayfever and allergy brands in New Zealand. Telfast was estimated to have 3.1K branded searches compared to Razene’s 1.5K, and held a 23.5% Share of Search versus Razene’s 11.6%.
- Telfast was ahead of Razene in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Razene’s estimated Share of Search among hayfever and allergy brands in New Zealand moved from 14.1% to 11.6%, and its estimated monthly branded searches moved from 2.1K to 1.5K.
- Across the 11 months ending August 2026, Telfast’s estimated Share of Search among hayfever and allergy brands in New Zealand moved from 27.4% to 23.5%, and its estimated monthly branded searches moved from 4.1K to 3.1K.

## How did search popularity change for New Zealand hayfever and allergy brands in August 2026?

- In August 2026, Telfast gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 21.1% to 23.5%.
- In August 2026, Razene gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 10.5% to 11.6%.

## Month by month

| Month | Razene estimated searches | Razene Share of Search | Razene rank | Telfast estimated searches | Telfast Share of Search | Telfast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.1K | 14.1% | 3 | 4.1K | 27.4% | 2 |
| Nov 2025 | 2.5K | 13.3% | 3 | 6K | 31.7% | 2 |
| Dec 2025 | 2.9K | 14.1% | 3 | 6.7K | 32.9% | 1 |
| Jan 2026 | 1.6K | 13.4% | 4 | 3.5K | 29.5% | 1 |
| Feb 2026 | 1.5K | 13.5% | 4 | 2.8K | 25.6% | 2 |
| Mar 2026 | 1.5K | 13.2% | 4 | 2.9K | 24.9% | 2 |
| Apr 2026 | 1.4K | 13.1% | 4 | 2.5K | 24.1% | 2 |
| May 2026 | 1.4K | 12.3% | 4 | 2.4K | 20.4% | 3 |
| Jun 2026 | 1.2K | 11.3% | 5 | 2K | 18.6% | 3 |
| Jul 2026 | 1.3K | 10.5% | 4 | 2.5K | 21.1% | 2 |
| Aug 2026 | 1.5K | 11.6% | 4 | 3.1K | 23.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Razene’s and Telfast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Razene**: Measured on the search terms “razene”, “razene 10mg”, “razene antihistamine”, “razene cetirizine”, “razene cetirizine hydrochloride”, “razene hayfever” and “razene tablets”, summed into one figure.
- **Telfast**: Measured on the search terms “telfast”, “telfast 120”, “telfast 120mg”, “telfast 180”, “telfast 180 nz”, “telfast 180mg”, “telfast 60”, “telfast 60 mg”, “telfast allergy”, “telfast antihistamine”, “telfast hayfever”, “telfast liquid”, “telfast nasal spray”, “telfast near me”, “telfast nz”, “telfast online” and “telfast pill”, summed into one figure.

- [Razene profile](/demand/nz/brands/razene)
- [Telfast profile](/demand/nz/brands/telfast)
- [All hayfever and allergy brands in New Zealand](/demand/nz/categories/nz-hayfever-and-allergy-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Razene or Telfast?

In August 2026, Telfast had more branded searches than Razene among hayfever and allergy brands in New Zealand. Telfast was estimated to have 3.1K branded searches compared to Razene’s 1.5K, and held a 23.5% Share of Search versus Razene’s 11.6%.

## Cite this page

Brandwave. "Razene vs Telfast: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/razene-vs-telfast

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/razene-vs-telfast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
