---
title: "Raz-Kids vs Wushka: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Raz-Kids or Wushka? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/raz-kids-vs-wushka"
publisher: "Brandwave"
---

# Raz-Kids vs Wushka: Which is more popular by branded search in New Zealand?

Which is more popular in search, Raz-Kids or Wushka? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Raz-Kids and Wushka
- **Competitive set**: Kids reading apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Raz-Kids Share of Search**: 1.8%
- **Wushka Share of Search**: 0.29%

## Which is more popular in search, Raz-Kids or Wushka?

- In August 2026, Raz-Kids had more branded searches than Wushka among kids reading apps in New Zealand. Raz-Kids was estimated to have 1K branded searches compared to Wushka’s 160, and held a 1.8% Share of Search versus Wushka’s 0.29%.
- Raz-Kids was ahead of Wushka in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among kids reading apps in New Zealand moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 720 to 1K.
- Across the 11 months ending August 2026, Wushka’s estimated Share of Search among kids reading apps in New Zealand held steady at 0.29%, and its estimated monthly branded searches moved from 130 to 160.

## How did search popularity change for New Zealand kids reading apps in August 2026?

- Estimated monthly branded searches for Raz-Kids in New Zealand rose 38.9% over 11 measured months, from 720 to 1K in August 2026.
- Estimated monthly branded searches for Wushka in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026.

## Month by month

| Month | Raz-Kids estimated searches | Raz-Kids Share of Search | Raz-Kids rank | Wushka estimated searches | Wushka Share of Search | Wushka rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 1.6% | 3 | 130 | 0.29% | 4 |
| Nov 2025 | 590 | 1% | 3 | 100 | 0.17% | 4 |
| Dec 2025 | 210 | 1% | 3 | 40 | 0.2% | 4 |
| Jan 2026 | 140 | 1.6% | 3 | 30 | 0.34% | 4 |
| Feb 2026 | 720 | 1.3% | 3 | 20 | 0.03% | 4 |
| Mar 2026 | 1K | 1.2% | 3 | 130 | 0.15% | 4 |
| Apr 2026 | 590 | 1.7% | 3 | 230 | 0.65% | 4 |
| May 2026 | 880 | 1.5% | 3 | 400 | 0.66% | 4 |
| Jun 2026 | 1K | 1.7% | 3 | 340 | 0.56% | 4 |
| Jul 2026 | 590 | 1.7% | 3 | 110 | 0.31% | 4 |
| Aug 2026 | 1K | 1.8% | 3 | 160 | 0.29% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Raz-Kids’ and Wushka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Raz-Kids**: Measured on the search term “razkids”.
- **Wushka**: Measured on the search terms “wushka”, “wushka com au”, “wushka new zealand”, “wushka nz” and “wushka reading app”, summed into one figure.

- [Raz-Kids profile](/demand/nz/brands/raz-kids)
- [Wushka profile](/demand/nz/brands/wushka)
- [All kids reading apps in New Zealand](/demand/nz/categories/nz-kids-reading-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Raz-Kids or Wushka?

In August 2026, Raz-Kids had more branded searches than Wushka among kids reading apps in New Zealand. Raz-Kids was estimated to have 1K branded searches compared to Wushka’s 160, and held a 1.8% Share of Search versus Wushka’s 0.29%.

## Cite this page

Brandwave. "Raz-Kids vs Wushka: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/raz-kids-vs-wushka

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/raz-kids-vs-wushka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.