--- title: "Rayglass vs Smuggler: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Rayglass or Smuggler? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rayglass-vs-smuggler" publisher: "Brandwave" --- # Rayglass vs Smuggler: Which is more popular by branded search in New Zealand? Which is more popular in search, Rayglass or Smuggler? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rayglass and Smuggler - **Competitive set**: Boat brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Rayglass Share of Search**: 15.1% - **Smuggler Share of Search**: 2.7% ## Which is more popular in search, Rayglass or Smuggler? - In August 2026, Rayglass had more branded searches than Smuggler among boat brands in New Zealand. Rayglass was estimated to have 1.8K branded searches compared to Smuggler’s 320, and held a 15.1% Share of Search versus Smuggler’s 2.7%. - Rayglass was ahead of Smuggler in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Rayglass’ estimated Share of Search among boat brands in New Zealand moved from 14.9% to 15.1%, and its estimated monthly branded searches moved from 2.1K to 1.8K. - Across the 11 months ending August 2026, Smuggler’s estimated Share of Search among boat brands in New Zealand moved from 2% to 2.7%, and its estimated monthly branded searches moved from 280 to 320. ## How did search popularity change for New Zealand boat brands in August 2026? - In August 2026, Rayglass lost estimated Share of Search among boat brands in New Zealand, from 16.8% to 15.1%. - Estimated monthly branded searches for Smuggler in New Zealand rose 14.3% over 11 measured months, from 280 to 320 in August 2026. ## Month by month | Month | Rayglass estimated searches | Rayglass Share of Search | Rayglass rank | Smuggler estimated searches | Smuggler Share of Search | Smuggler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 14.9% | 3 | 280 | 2% | 7 | | Nov 2025 | 2.4K | 14.4% | 2 | 360 | 2.2% | 7 | | Dec 2025 | 2.3K | 14% | 3 | 350 | 2.1% | 7 | | Jan 2026 | 3.2K | 13.8% | 3 | 430 | 1.9% | 7 | | Feb 2026 | 2.4K | 15% | 3 | 280 | 1.8% | 7 | | Mar 2026 | 2.4K | 17.1% | 2 | 270 | 1.9% | 8 | | Apr 2026 | 1.6K | 14.9% | 2 | 310 | 2.8% | 7 | | May 2026 | 2K | 16.2% | 2 | 260 | 2.1% | 7 | | Jun 2026 | 1.6K | 15.9% | 2 | 320 | 3.1% | 7 | | Jul 2026 | 1.7K | 16.8% | 2 | 260 | 2.6% | 7 | | Aug 2026 | 1.8K | 15.1% | 2 | 320 | 2.7% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Rayglass’ and Smuggler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rayglass**: Measured on the search terms “rayglass”, “rayglass 2150”, “rayglass 2350”, “rayglass 2500 for sale”, “rayglass 2800”, “rayglass 3000”, “rayglass 3500”, “rayglass 3500 price”, “rayglass 4000”, “rayglass 4000 for sale”, “rayglass 730”, “rayglass boats for sale”, “rayglass co nz”, “rayglass for sale” and “rayglass nz”, summed into one figure. - **Smuggler**: Measured on the search terms “smuggler boat”, “smuggler for sale” and “smuggler marine”, summed into one figure. - [Rayglass profile](/demand/nz/brands/rayglass) - [Smuggler profile](/demand/nz/brands/smuggler) - [All boat brands in New Zealand](/demand/nz/categories/nz-boat-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Rayglass or Smuggler? In August 2026, Rayglass had more branded searches than Smuggler among boat brands in New Zealand. Rayglass was estimated to have 1.8K branded searches compared to Smuggler’s 320, and held a 15.1% Share of Search versus Smuggler’s 2.7%. ## Cite this page Brandwave. "Rayglass vs Smuggler: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rayglass-vs-smuggler This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rayglass-vs-smuggler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.