--- title: "Ray White vs Voyle & Co: Which is searched more in New Zealand?" description: "Is Ray White or Voyle & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ray-white-vs-voyle-co" publisher: "Brandwave" --- # Ray White vs Voyle & Co: Which is searched more in New Zealand? Is Ray White or Voyle & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ray White and Voyle & Co - **Competitive set**: Kapiti real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ray White Share of Search**: 26.4% - **Voyle & Co Share of Search**: 28.3% ## Is Ray White or Voyle & Co more popular in search? - In September 2026, Voyle & Co had more branded searches than Ray White among kapiti real estate agencies in New Zealand. Voyle & Co had about 150 branded searches, while Ray White had 140. Voyle & Co made up 28.3% of all kapiti real estate agency searches we track, and Ray White accounted for 26.4%. - The lead changed hands 7 times in the 12 months ending September 2026: Voyle & Co took it in January 2026, Ray White took it in February 2026, Voyle & Co took it in March 2026, Ray White took it in April 2026, Voyle & Co took it in May 2026, Ray White took it in August 2026, Voyle & Co took it in September 2026. - Across the 12 months ending September 2026, Ray White’s share of searches among kapiti real estate agencies in New Zealand moved from 29.6% to 26.4%, and its estimated monthly branded searches moved from 210 to 140. - Across the 12 months ending September 2026, Voyle & Co’s share of searches among kapiti real estate agencies in New Zealand moved from 25.4% to 28.3%, and its estimated monthly branded searches moved from 180 to 150. ## Top kapiti real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Ray White was mentioned in two out of three: in two of the three ChatGPT answers. Voyle & Co was mentioned in one out of three: in one of the three ChatGPT answers. Ray White was listed before Voyle & Co in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ray White | 1st | 2 of 3 | 2 of 3 | | Tommy’s Real Estate | 2nd | 2 of 3 | 2 of 3 | | Bayleys | 3rd | 2 of 3 | 2 of 3 | | Voyle & Co | Not ranked | 1 of 3 | 1 of 3 | | Howard & Co | Not ranked | 0 of 3 | 0 of 3 | | New Zealand Sotheby’s International Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about kapiti real estate agencies - Asked ChatGPT "Which kapiti real estate agency should I hire in Kāpiti Coast, New Zealand?": 1. Voyle & Co - Asked ChatGPT "What are the best kapiti real estate agencies in Kāpiti Coast, New Zealand?": 1. Ray White, 2. Tommy’s Real Estate, 3. Bayleys - Asked ChatGPT "What's the best kapiti real estate agency in Kāpiti Coast, New Zealand for a house sale?": 1. Ray White, 2. Tommy’s Real Estate, 3. Bayleys Not named in any answer: Howard & Co and New Zealand Sotheby’s International Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kapiti real estate agencies in September 2026? - In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches. - In September 2026, Ray White gained share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 26.4%. ## Month by month | Month | Ray White estimated searches | Ray White Share of Search | Ray White rank | Voyle & Co estimated searches | Voyle & Co Share of Search | Voyle & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 29.6% | 1 | 180 | 25.4% | 2 | | Nov 2025 | 210 | 34.4% | 1 | 150 | 24.6% | 2 | | Dec 2025 | 110 | 23.4% | 2 | 100 | 21.3% | 4 | | Jan 2026 | 140 | 20.3% | 3 | 220 | 31.9% | 1 | | Feb 2026 | 170 | 25.4% | 2 | 150 | 22.4% | 3 | | Mar 2026 | 170 | 23.3% | 2 | 220 | 30.1% | 1 | | Apr 2026 | 170 | 28.8% | 1 | 150 | 25.4% | 2 | | May 2026 | 140 | 24.1% | 2 | 150 | 25.9% | 1 | | Jun 2026 | 110 | 20.4% | 3 | 150 | 27.8% | 1 | | Jul 2026 | 110 | 23.4% | 2 | 150 | 31.9% | 1 | | Aug 2026 | 110 | 21.2% | 2 | 80 | 15.4% | 4 | | Sep 2026 | 140 | 26.4% | 2 | 150 | 28.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ray White’s and Voyle & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ray White**: Measured on the search term “ray white paraparaumu”. - **Voyle & Co**: Measured on the search terms “voyle & co” and “voyle and co”, summed into one figure. - [Ray White profile](/demand/nz/brands/ray-white) - [Voyle & Co profile](/demand/nz/brands/voyle-co) - [All kapiti real estate agencies in New Zealand](/demand/nz/locations/kapiti-coast/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ray White or Voyle & Co more popular in search? In September 2026, Voyle & Co had more branded searches than Ray White among kapiti real estate agencies in New Zealand. Voyle & Co had about 150 branded searches, while Ray White had 140. Voyle & Co made up 28.3% of all kapiti real estate agency searches we track, and Ray White accounted for 26.4%. ## Cite this page Brandwave. "Ray White vs Voyle & Co: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ray-white-vs-voyle-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ray-white-vs-voyle-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.